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Project Opal. Digital Asset Management. Outline. What is digital asset management? Timeline of NMA’s development / research into digital asset management Experience Where to from here? Discussion. What is digital asset management?. About 10 years old

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Project Opal

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Project opal

Project Opal

Digital Asset Management



  • What is digital asset management?

  • Timeline of NMA’s development / research into digital asset management

  • Experience

  • Where to from here?

  • Discussion

What is digital asset management

What is digital asset management?

  • About 10 years old

  • Data management solution for digital resources

  • Can vary in format

  • Are costly to create and manage, but are high in value to the organisation

  • Differ in metadata, organisational structure and workflows

  • Requires metadata to be successful

Dam benefits

DAM Benefits

  • Improved workflows

  • Consolidation of assets for discoverability, management and preservation

  • Version control

  • Rights Management

Nma timeline 2003

NMA Timeline 2003

Nma timeline 2004

NMA Timeline 2004

  • Developed media asset record creation in the Catalogue Module

  • Te Papa visit and discussion of model, NMA system not yet live

  • Meeting with KE in August to outline digital asset management as a priority

  • October – NMA hosts a digital collections forum

Timeline 2005

Timeline 2005

March – Melbourne Meeting, preparation of a discussion document and experience using developed solution

  • KE model document

  • Te Papa model document

  • October - Digital Asset workflow consultant reviews NMA environment

  • November – MCN conference and discussions with North American institutions

What do we want nma objectives

What do we want? NMA objectives

  • Physical and digital collections

    • Best creation, management, preservation and access practices

    • Single point of management and access to digital corporate resources

    • Adherence to acquisition, use, disposal and preservation criteria

    • Common data standards for description & classification

    • Physical and electronic security

    • Recoverable and transferable

What do we want

What do we want?

  • Management of physical and digital collection items needs to be conducted in a consolidated and consistent manner

  • Maximise limited staffing and budget resources

  • Information created about one item or related items that exist in different formats needs to be together and discoverable

Wdww part 3

WDWW – part 3

  • Minimal integration, systems and technical environments, or effective integration to ensure minimal confusion for staff for which system to use to record or find a piece of information

  • Minimum system and record duplication

  • Maximum automation

  • Clear business processes

Business process

Business process

  • Request / project / BAU - trigger

  • Tracking, job number

  • Digitisation

  • Ingestion

  • Documentation

  • Rights Management

  • Relationships

  • Delivery

  • Use History / Reporting

  • Rights Management

  • Preservation

  • Disposal



  • Cultural

  • Organisational

  • Information management

  • Use and management

  • Technological

Project opal


Today’s digital asset may become tomorrow’s national historic collection item…



  • NMA specific customisation

  • KE EMu community development

  • Purchase another system and integrate

  • Purchase another system with physical and digital collection information management capabilities

Digital asset management in the catalogue module

Digital Asset Management in the Catalogue Module

  • Legacy Systems

  • Hierarchical catalogue is powerful

  • Were able to connect images with objects and show relationship

  • Can use all the other modules for management, ie add images to an exhibition list

  • Reporting is easier



  • Data integrity and loss of synchronisation between records through the inheritance method

  • Cannot link object and media asset records retrospectively

  • Completely manual and labour intensive for format information

  • Dependent on master record (either collection or digital) existing

Collection record title tab

Collection Record - Title Tab

Collection record hierarchy tab

Collection Record - Hierarchy Tab

Ma record master analogue media assets tab

MA Record (Master) Analogue - Media Assets Tab

Ma record master digital media asset tab

MA Record (Master) Digital - Media Asset Tab

Ma record master digital format tab

MA Record (Master) Digital - Format Tab

Ma record master digital production 1 tab

MA Record (Master) Digital - Production 1 Tab

Ma record usage media asset tab

MA Record (Usage) - Media Asset Tab

Ma record usage events tab

MA Record (Usage) - Events Tab

Ma record usage event module job request

MA Record (Usage) – Event Module – Job Request

Ma record usage event module objects

MA Record (Usage) – Event Module – Objects

Born digital ma record media asset tab

“Born Digital” MA Record - Media Asset Tab

Born digital ma record hierarchy tab

“Born Digital” MA Record – Hierarchy Tab

Born digital usage events tab

“Born Digital” Usage – Events Tab

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