While the ecommerce industry has grown tremendously in the last few years, web-to-print is yet to take off in a big way. There are some good reasons why this needs to change and why offline printing businesses should adopt web-to-print.
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Why Offline Printers Should Adopt Web to Print
Web-to-print is a fairly new concept and is a printing business model where the
customer go to the printer’s online store and orders product with their own
custom printing requirements. The printer gets the ordered design printed on
the required items and then ships it to the customer without any face to face
interaction with the buyer. It’s basically an e-commerce model for the printing
But while eCommerce industry has grown tremendously in the last few years,
web-to-print is yet to take off in a big way. One of the biggest hurdles is the
web-to-print technology itself. Offline printing businesses find the technology
too cumbersome to understand and manage or find it too costly to invest
But there are some good reasons why offline printing businesses should adopt
web-to-print. Given below are some of these reasons.
Increased Market Reach
Internet is used by masses irrespective of physical boundaries. When your
printer is online, you can reach out to more customers. Offline printers generally
have a fixed business where the customers are from same locality, some of the
known people from nearby areas, or some regular clients. Online printing
resolves this and provides you with a much bigger market not limited by
Online processes are much faster. Your customers order their requirement
within a few clicks and you get to work on it immediately. You don’t have to
make space for the consignments till they are picked up by the customer. Here,
you can ship the items as soon as they are ready as per customer requirements.
The payment for the delivered goods is also received timely and surely, which
remains a limitation of an offline printer.
Convenience for Both Printer and Customer
It is not only profitable but convenient as well. From the customer's’ point of
view, they get to order their supplies sitting at the comforts of their home. They
don’t have to extract time and conveyance to visit the store and select the
designs before ordering. The printer also doesn’t have to spend time on
describing the products to the customer. The saved time and efforts can be
exploited to focus on better business opportunities.
Standardized And Automatic Process
When you go online, all your work process gets automated. You don’t need to
bother about explaining your products to the customer; your website does that
for you. All the orders are also well managed. Also, following a standardized
process helps to keep a check on business records. Nothing is haphazard, you
get everything sorted out and can employ the results for further growth of the
Reduced Operational Cost
With a web-to-print store you save a significant amount of money on electricity
charges, taxes, store maintenance, store display, etc. It also reduces the costs
that are incurred on individual transactions. You can get in touch with your
customers using e-mails and send over electronic invoices. Also, when
transactions are fewer, the transaction costs are higher. Selling online means
selling more and therefore, it helps in reducing the transactional costs as well.
In comparison to other industries, the web-to-print industry is currently less
competitive. Not to mention the competitive advantage a printing business will
have against other offline printers if they have an online sales channel as well.
And the technology is becoming cheaper and cheaper. There are many
web-to-print software solutions available in the market at competitive prices.