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5 qualities of a good web to print solution PowerPoint PPT Presentation


The growth of the ecommerce industry also gave a boost to the printing industry, which, before ecommerce boom, was mostly an offline business. But things have changed in the past decade. The rise of ecommerce gave birth to a new industry now known as the web-to-print industry.

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5 qualities of a good web to print solution

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5 qualities of a good web to print solution

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5 Qualities Of A Good WEB-TO-PRINT Solution

The growth of the ecommerce industry also gave a boost to the printing industry,

which, before ecommerce boom, was mostly an offline business. But things have

changed in the past decade. The rise of ecommerce gave birth to a new industry

now known as the web-to-print industry. The web-to-print industry is a ecommerce

business model where customers give printing orders online and vendors get the

products printed and delivered to the customer directly.

Where technology plays a part in all this process is the process of creating printable

designs online and seamlessly integrating the design files with the printing process.

Latest ecommerce technology has made all this easy, much to the delight of


5 qualities of a good web to print solution

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customers who can now create their own designs online, try it on the products they

want it to be printed and if all goes well, order it right away – all this in a matter of

few mins and without ever leaving their homes.

As wonderful as it may sound a good web-to-print solution has to have some

qualities that would make it work. Otherwise it may just end up being a cool tool that

nobody uses.

Here we have covered five such qualities.

1. EASY TO USE

Any piece of technology works well only when it is simple enough to be adopted by

its target users. A complicated system, not matter how powerful it is will be a failure.

Since the users will be non technical people, the web-to-print design interface needs

to be simple and intuitive to be effective.

2. HIGHER ADOPTION RATES

A good web-to-print solution provider will do everything in their power to help

increase adoption of the design tool. This includes giving incentives to customers for

customizing their products and offering them whole library of design elements and

design templates to make it super easy for them to use the service. Is you

web-to-print solution offering all these? If not, you need to think hard about why not.

3. ELIMINATION OF IRRELEVANT FEATURES

Just adding more features will not make customers use your design tool. In fact too

many unnecessary features may spoil it for your customers who may find your

product designer too complicated to use. There are companies who promote dozens

or even hundreds of features that are too intricate to even understand. The fact is,


5 qualities of a good web to print solution

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only a few numbers of features will be used by your users. A good web-to-print

solution will focus on the most important features and make them as easy and

accessible for users as possible.

4. CUSTOMER SERVICE WITH FOCUSED SUPPORT

What kind of customer service you provide to the store admin who is managing the

web-to-print solution and to the end users who are using the tool is so important that

it can make or break your product. A good product will have both admin and

customer level support built-in to make it easy for admins to manage and for

customers to design and order.

5. FLEXIBILITY AND SCALABILITY

There are two kinds of web to print platforms offered with different pros and cons. 1)

Built by core software technology companies 2) Built by printing & marketing

companies. A good web-to-print product will have the best of both. It will have the

scalability that a robust technology provides and will also have the flexibility that

printing and marketing companies have with the network or printing partners. As a

web-to-print entrepreneur if you don't want to fulfill the orders yourself your solution

provider can connect you with partners who do.

Original Source: ​​https://www.brushyourideas.com/blog/qualities-web-to-print-solution


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