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Weight a Moment. For a healthier and happier life. Welcome. WaM Company Presentation Versie 10.1.pptx. Welcome. Content of this presentation. Our mission, priorities and goals The problem, the market, the opportunity and solutions The social impact (Dutch) Organization

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Weight a moment

Weight a Moment

For a healthier and happier life

Welcome

WaM Company Presentation Versie 10.1.pptx


Weight a moment

Welcome


Weight a moment

Content of this presentation

  • Our mission, priorities and goals

  • The problem, the market, the opportunity and solutions

  • The social impact (Dutch)

  • Organization

  • Advisory Board and Teams

  • Share options and company strategy

  • How it works

  • Problems to expect and how to solve

  • The interactive website

?


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Our Mission Statement (short)

  • Weighta Moment helpspeopletoloseweightand change their lifestyles,

  • by offering:

    • An information platform,

    • Customized profiles and advise,

    • Test tools.


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Our Mission Statement (med)

  • It’s the mission of Weight a Moment tohelp manyhealthyadultstoloseweightin a sustainable way and to get a happier and healthier lifestyle by offering:

  • A valuable on line health interactive information platform.

  • Low threshold valuable scientific based advise on;

    • Analysis of the participant,

    • Exercise,

    • Nutrition,

    • Psychological interventions.

  • Easy tousehealth test tools.


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Our Mission Statement (full)

  • It’s the mission of Weight a Moment tohelp as manyhealthyadultsas possibletoloseweightin a sustainable way and to achieve a happier and healthier lifestyle having a positive personal and social impact by offering:

  • A valuable on line interactive information platform about how lifestyle interferes with health, happiness and success.

  • Low threshold valuable scientific based advise on;

    • Analysis of the participant by creating a physical and psychological profile

    • Exercise, for improving your physical condition

    • Nutrition, for the purpose of feeling more energetic

    • Psychological interventions : for feeling stronger, getting a higher self-esteem to change ones behavior.

  • Easy tousehealth test tools.


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Target

It’s the target of Weight a Moment toimprove the health and

qualityof life of at least200.000 people in 3 yearsbyreducing

theirBMI by a minimum of 10% and happiness score by 20%.


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Corecompetences

  • Specialist:

    • Psychologists

    • Sports Doctor

    • Dietitians

    • Sleep experts

    • Nutrition experts

  • Screened health and sports content

  • Test tools


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Our top 3 priorities

  • Workingwithpleasure

  • Contributeto the well beingof people

  • Making profit


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Problems and solution

Problems:

Overweightandnot happy

Solution:

Loseweightand change of lifestyle


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The market

> 45% of peopleliving in the western part of the world are overweight

85% of our target group has access to the Internet

Approx. 75% of these people want a different and happier lifestyle


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The wide target group definition

Over 18 yearsold

Western world

Too heavy but 25 < BMI < 31

Lookingfora different lifestyle becausenothappy

Having at leastsomeaffinitywith health


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The market targets

The baby boomers

Generation Y

Generation X

The screenagers


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The secondary target group; generation X

Born between 1956 and 1970:

Family people

Notenjoying life enough

Hard workers

Practical

Socialinvolved

A deal is a deal

Spectators andjoiners on the internet

http://www.youtube.com/v/j-iufDUOzh8


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The initial target group generation Y

Born between 1970 and 1990:

http://www.youtube.com/v/j-iufDUOzh8


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The next target group generation X

http://www.youtube.com/watch?v=KmcYRE0YHUc


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The comparison group generation X versus Y

http://www.youtube.com/watch?v=RtECzHdd--4&feature=related


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The promise

  • If you start using WaM than you will:

    • look better

    • be more attractive and others like you more

    • get in better sexlife

    • feel happier

    • become smarter

    • generate more success

    • enrich your mind

    • reduce the chance on diabetes and heartdiseases


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Our core values

  • Scientific based

  • Professional

  • Health consciousness

  • Interactive

  • Many disciplines

    • Psychology

    • Diets

    • Sports

    • Sleep

  • Customized advices

  • State of art


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The market


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Social impact


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Social impact

De ziektekosten/werknemerbijeen

gemid. jaarsalaris van €28.000 ong. :


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The jojo effect


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The organization


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The organization

Shares and Options

  • Shareholders:

  • CPS International BV

    • Brouwers Beheer BV

    • Common shares

  • AdvisoryBoard and Team members:

  • Options (+/-30-35%)

    • Friends of Weighta Moment:

  • Options andPreference share issue (+/- 2%)


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    The organization


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    The advisory board

    Prof. Dr. Margriet SitskoornUniversity of Tilburg

    Prof. Dr. Ir. Toon van HooijdonkUniversity of Wageningen

    Dr. Marian van Bokhorst VU Amsterdam

    Drs. Ruud van LangeveldJBMC Den Bosch

    Prof. Bruce GermanDavis University California USA

    Prof. Elke GeeraertsErasmus University Rotterdam


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    The advisory board

    prof. dr. ir.A.C.M. van Hooijdonk

    Toon

    Nutritionist

    University of Wageningen

    drs. R.A.M. van Langeveld

    Ruud

    Cardiologist

    JBMC Den Bosch

    prof. dr. M.M. Sitskoorn

    Margriet

    neuropsychologist

    University of Tilburg

    prof. J.B. German

    Bruce

    Director food for health institute

    Davis University, California USA

    dr. M. Bokhorst

    Marian

    Nutritionist

    VU Amsterdam

    prof. dr. E.G. Geraerts

    Elke

    neuropsychologist

    Erasmus University Rotterdam


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    The organization


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    The Friends of WaM

    Drs. Mechtild Stultiens -- OwnerArtichock “evenementen bureau”

    Mr. Erik van Peursem -- Tax Lawyerand partner at Taxperience

    Prof. Jean Vroomen -- Professor SocialandBehavioralScience at University of Tilburg

    Dr. Hans de Goeij -- Retired, former General Director of the ministry of health

    Drs. Jan Aussems -- General practitioner Den Bosch

    Drs. Kasper Jansen -- Sport doctor

    Drs. Willem van Zandbeek ?-- C.E.O. of Strategic Marketing Company

    Jan Willem Pijnenburg -- assistent M&S, communication, tester

    Bart Loomans -- assistent M&S, communication, tester

    StudentsRanell Pijnenburg -- webdesigner / tester

    Esmee Brinkman -- test assistent

    Ester Peeters -- Psychology / Validating Big 5 questionnaires


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    The organization


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    The 4 teams

    Sales and Marketing

    Tim van Tartwijk

    Alan Parfitt

    Peter Winkens

    Willem van Zandbeek ?

    Vacancy

    Operations

    Cor Pijnenburg

    Marinelle v/d Kuil

    Olav v/d Ven

    Leo van Hedel

    Erik van Peursem

    Website

    .Tim team

    Jan Schalkwijk

    Vacancy

    Products and Content

    Jessy Brouwers

    Jessica Gal

    Ruud van Langeveld

    Ellen Govers

    Sylvio van Eunen

    Sabine Wanmakers


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    Most important contributors


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    The B2C products

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    For a healthier and happier lifestyle

    For a healthier and happier lifestyle

    Rianne Pieters

    Rianne Pieters

    Profile Report

    Advice


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    The B2C products

    • Profile reports

      • Basic for free

      • Profile premium reports @ € 19,99

    • Advices

      • Basic for free

      • Premium advice for free after 1B

    • Psychological interventions / Coaching @ € 29,99

    • Couponing / vouchering for free

    • Merchandizing priced per item


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    Product roadmap

    Coaching

    Advices

    Adapting site

    Merchandise

    Complexity

    Analysis

    Payment module

    Bannering

    Content

    Questionnaires

    Time


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    The B2B products

    • Bannering 2. Advertising 3.Data mining


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    External funding

    Subsidies 2. Grants /sponsorships 3. Gifts / S&O funds 4. Venture Capital


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    Strategy I

    • Almost virtual company untilit’sprofitable

    • Minimizecostsbyusingexisting infra structure

    • Freelancepartners paidby options

    • Maximizefree publicity on Radio, TV, printed media and socialnetworks

    • Only C.E.O. and M&S Manager get a sallary and stock options


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    Strategy II

    • No cure no pay agreements with suppliers

    • Accessible advice with very simple payment

    • Pay per use agreements for third party help

    • Bannering agreements with hosts of substantial sites


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    The 4 angle strategy

    Psychology

    Sports

    Diets

    Sleep


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    From questions to profile

    Psychological score

    Physical score

    Profile

    Eating habits

    The WaM Team

    Exercise habits

    Sleeping habits

    Happiness and Mood


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    Need a Happiness and Mood score

    Move the sliders

    Thisunique tool togetherwith the Psychological questionnaires big 5 outcomealsoadjusts the website accordingtoyourmood, personalityand state of happiness.

    Mood

    Happiness


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    How it works

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    Questionnaires


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    How it works

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    Questionnaires


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    How it works

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    Profile

    Questionnaires

    Advices

    Intervention Coaching


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    Advice

    Advice on realistic targets

    Advice sports physician

    Advice general practitioner

    Profile

    Advice psychologist

    The WaM Team

    Advice nutrition expert

    Custom Advice Level I Free or €

    Custom Advice Professional Level II One-off €

    Custom Advice Premium Level III Subscription


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    Unique Selling Points

    • Scientific based technology

    • Supported by many top scientists from international universities

    • Real customized profile for every client

    • Real customized advice for every client

    • Advice is a unique combination on:

      psychology,

      diets,

      sports.

    • Feedback on results in graphics

      weight loss diagrams

      happiness score

    • Patented Customized Website interfacing


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    Personal coaches

    Mind

    Body


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    Profiles

    New Profile and Targets

    Length 180 cm

    Weight 80 KG (-15kg)

    BMI 24,5 kg/m2

    Brest size 100 cm (-3cm)

    Bellysize 100 cm (-25cm)

    Hip size 110 cm (-5cm)

    Wristsize 18 cm (-2cm)

    Neck 40 cm (-5cm)

    Age 45 Y

    Gender M

    Clothingsize 50 (-4)

    Area code 5261 NE

    Country Holland

    Social media F T I H

    Happiness:

    Old Profile

    Length 180 cm

    Weight 95 KG

    BMI 29,3 kg/m2

    Brest size 103 cm

    Bellysize 125 cm

    Hip size 115 cm

    Wristsize 20 cm

    Necksize 45 cm

    Age 45 Y

    Gender M

    Clothingsize 54

    Area code 5261 NE

    Country Holland

    Social media F T I H

    Happiness:

    7500 km in 375 hrs

    720 km in 72 hrs


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    Profiles


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    Profiles

    Length 180 cm

    Weight 95 KG

    BMI 29,3 kg/m2

    Brest size 103 cm

    Bellysize 125 cm

    Hip size 115 cm

    Wristsize 20 cm

    Necksize 45 cm

    Age 45 Y

    Gender M

    Clothingsize 54

    Area code 5261 NE

    Country Holland

    Social media F T I H

    Happiness:


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    Profiles

    Current motion profile

    You move 15 minutes per day

    You are not a team player

    Currenteating profile

    Youeattoo fat, toofastwithan

    intake of toomuchsugar

    You are anemotionaleater

    Yourcharacteristic colour is:RED


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    Profiles

    Currenthappiness profile

    CurrentPsycological Profile


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    Profiles

    Old Profile

    Length 180 cm

    Weight 95 KG

    BMI 29,3 kg/m2

    Brest size 103 cm

    Bellysize 125 cm

    Hip size 115 cm

    Wristsize 20 cm

    Necksize 45 cm

    Age 45 Y

    Gender M

    Clothingsize 54

    Area code 5261 NE

    Country Holland

    Social media F T I H

    Happiness:


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    Profiles

    New Realistic Target Profile

    Length 180 cm

    Weight 80 KG (-15kg)

    BMI 24,5 kg/m2

    Brest size 100 cm (-3cm)

    Bellysize 100 cm (-25cm)

    Hip size 110 cm (-5cm)

    Wristsize 18 cm (-2cm)

    Neck 40 cm (-5cm)

    Age 45 Y

    Gender M

    Clothingsize 50 (-4)

    Area code 5261 NE

    Country Holland

    Social media F T I H

    Happiness:


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    Profiles

    Profile

    Length 180 cm

    Weight 80 KG (-15kg)

    BMI 24,5 kg/m2

    Brest size 100 cm (-3cm)

    Bellysize 100 cm (-25cm)

    Hip size 110 cm (-5cm)

    Wristsize 18 cm (-2cm)

    Neck 40 cm (-5cm)

    Age 45 Y

    Gender M

    Clothingsize 50 (-4)

    Area code 5261 NE

    Country Holland

    Social media F T I H

    Happiness:


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    Advices


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    Advices

    AdvicesFysics:

    Your BMI shouldbe < 25. This means you have tolose 10 KG

    Thiscanbeachieved in 6 monthsfromnow

    Sports:

    We adviceyoutochooseone of the followingsports

    Soccer, baseball, running

    Progress


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    Advices

    Advices

    Diets:

    WaM advicesyoutochooseone of the following diets: www.wam.com/diets342/

    Mental:

    You are anemotionaleaterand have tolearnto manage youremotions. Please click to continue. (www.wam.com/mental564)

    Progress

    Te weinig vet is niet gezond. Je hebt vetten nodig om gezond te blijven. Kies halvarine voor op brood (levert vitamine A en D); bak in vloeibare vetten, uit flesjes of in olijfolie. Wissel deze vetten af. Melkproducten kun je het beste halfvol kiezen, zodat ze ook nog wat vitamine D leveren. Wees wel zuinig met volvette kaas, worstsoorten, paté en vet vlees: er zit veel verzadigd en dus ongezond vet in. Kies daarvan liever magere varianten. Ook Franse kaas (Brie, Boursin, Camembert) is er tegenwoordig light


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    Advices


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    Advices


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    Advices

    Psychologicaladvice

    Leer je omgeving positief te zien:

    • Het glas is half vol of half leeg. Je krijgt hier voorbeelden van: in spelvorm om te oefenen daarna ga je dit in het ‘echt‘ doen.

    • Maak een lijst van dingen die je leuk vindt te doen.

    Richt je huis-, werk-, slaapkamer anders in:

    • Maak je omgeving overzichtelijk: ruim je kamer / huis op.

    • Zorg dat je minstens 1 ruimte in huis hebt waar je je lekker voelt: je kunt meubels verzetten op een manier waar je je beter bij voelt. Kleuren veranderen, bloemen neerzetten. Foto’s van mensen die je graag om heen hebt neerzetten. Die muziek aanzetten waar je van houdt. Kijk hier naar voorbeelden.

    Laat je helpen door veranderingen in je omgeving:

    • Servies: Eet van kleine bordjes: bv gebruik ontbijt bordjes of gebaksbordjes voor warm eten. Het blijkt wanneer je grote porties opschept en in verhouding van je bord ziet, dat je 20% meer eet. Gebruik dus ook kleine (soep )kommetjes, glazen en kopjes.

    • Schep eten op een bord vanuit de pan aan het aanrecht en neem dit mee aan tafel.

    • Zet geen eten in schalen op tafel zodat je gemakkelijk meer op kunt scheppen en dit eten voortdurend in het zicht staat: het zien van eten doet meer eten.


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    How to solve the problems?

    Problem 1:

    “Everything is free on the internet”

    Solution:

    Free and partly very low cost advice


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    How to solve the problems?

    Problem 2:

    Permanent employees are expensive

    Solution:

    Try to use as much freelancers as possible and

    pay them in stocks


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    How to solve the problems?

    Problem 3:

    Custom software is very expensive and delivery can be

    slow

    Solution:

    Buying/use of existing software that we will adapt


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    How to solve the problems?

    Problem 4:

    Scientific research is indispensable and expensive

    Solution:

    Working together with experts of universities


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    How to solve the problems?

    • Problem 5:

    • There is already a lot of information about diets and exercise

    • Solution:

      • Link to psychology as a starting point and high quality

  • scientific based website and free health test tools

  • Show 4 angle strategy

  • This tool calculatesyour Body Mass Index. The resultshouldbebetween 18.5 and 25


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    How to solve the problems?

    Problem 6:

    There’s a possibility of claims

    Solution:

    Define terms and conditions and work only with ‘healthy’

    people. 25 < BMI < 31


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    How to solve the problems?

    Problem 7:

    How can you make profit via the internet?

    Solution:

    Low cost advises, Apple apps, easy way of payments,advertising, merchandise and bannering


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    How to solve the problems?

    Problem 8:

    How can you reach a lot of people?

    Solution:

    Optimizing communication through:PR, television, Google ad’s, bannering, press releases,

    scientific content and health test tools


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    How to solve the problems?

    Problem 9:

    How do we get and keep to know our clients?

    Solution:

    Rewarding questionnaires with immediate and long term feedback


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    How to solve the problems?

    Problem 10:

    How do we keep in contact?

    Solution:

    Feedback, avatars, coaching, informative website,

    interaction, newsletters, more scientifically substantiated content and tools


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    Status - Patents

    • Weight a Moment BV has applied for two very important patents:

    • 1. Interactive modifying website technology

      • Adjusts the website screen, music, lay-out, colours, movies, fonts, avatarsaccording the visitors personal profile.

    • 2. Combining psychology, happiness, mood, sleep patterns, diets and sports into a personal profile which is the base of advice and coaching in a virtual environment.


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    Status – Content Website

    • Tools designed by Ruud van Langeveld / programmed in “flash”(has to be redone in HTML 5)

    • Wikinomics way to gather content

    • Moderating

    • RSS feeds (F.I. from Real Age)


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    Status – Profile Generator

    • Algorithms ready

    • Texts under review /almost ready

    • Website under construction


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    Status – Advice Generator

    • Algorithms ready

    • Texts under construction


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    Status - Teams

    • Product and Content team in place

    • Operations team in place

    • Marketing and Sales team half way

      vacancy: C.C.O., Sales manager

    • Website and Technical team half way

      (partly subcontracting)


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    Status - Friends

    • Approximately 12 friends committed themselves to WaM

    • Contracts under review

    • Moderators wanted


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    Status – Advisory Board

    • 6 advisors contracted

    • Still need 2 advisors from UK universities


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    History and timing

    • Started brainstorming mid 2010

    • Established Weight a Moment BV November 2010

    • Forming product and content team January 2011

    • Engaging advisory board members during 2011

    • Set-up of the functional model end 2011

    • Contracted website designer early 2012

    • Setting up branding and M& S team Q3-Q4 - 2012

    • Online Q2- 2013


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    Status - Website

    • Started May 2012

    • Alpha testing October 2012

    • Beta testing November 2012

    • 1rst release website January 2013

    • On line Q2- 2013


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    Results

    Login

    My Profile

    Questionnaires

    Start

    Register

    Advise

    Texts

    Health

    Tests

    WaMWelcome

    Content

    Opdracht Tim versie

    General

    Test Tools

    Shape

    Tests

    Participate

    News & RSS feeds

    People behindWaM

    Recipies

    Aboutus

    Mission statement

    Info about health / food/sports

    E-mail address


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    Flow diagram Pre-Alpha version

    Advice Tekst

    My Profile

    Questionnaires

    Register

    WaMWelcome

    Info about health / food / sports

    Content


    Weight a moment

    Flow diagram Alpha version

    Advice Tekst

    My Profile

    Questionnaires

    Register

    WaMWelcome

    Login

    Health

    Tests

    General

    Test Tools

    Content

    Shape

    Tests

    Participate

    News & RSS feeds

    People behindWaM

    Recipies

    Aboutus

    Mission statement

    Info about health / food / sports

    E-mail address


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    Flow diagram Bêtaversion

    QuestionsI

    My Profile I

    AdviceText I

    Questionnaires II

    Advice Tekst II

    Coach

    My Profile II

    Register

    WaMWelcome

    Login

    Health

    Tests

    General

    Test Tools

    Content

    Shape

    Tests

    Participate

    News & RSS feeds

    People behindWaM

    Recipies

    Aboutus

    Mission statement

    Info about health / food / sports

    E-mail address


    Weight a moment

    Flow diagram feedback adjustment site look

    Profile

    Questionaires

    Big 5 profile

    Register

    WaMWelcome

    Login

    WaMWelcome

    WaMWelcome

    Content

    Aboutus


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    Software, Website and Concept

    Website & Technical TeamAdvise engine

    (New software with our own proprietary algorithms)

    Marketing & Sales team

    User login

    Website WaM

    E-Coachingapplication

    Products & Content team

    Request

    Response

    Advice Database

    (Products)

    Moderators

    Customer Database

    The (new)Net (second generation WWW) Additional and new content.


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    Marketing briefing

    Marketing meeting briefing

    1. Welkedoelgroepzullen we initieelbenaderen ?

    X of Y, of samen of eenvooreen of de grootstegemenedelers

    2. Hoe gaan we ommet de claims / beloften van WaM ? (slide 19)

    3. Hoe positioneren we het bedrijfWaM ?

    4. Hebben we eennieuwenaamnodig ?

    5. Wat is eenleuk, goed, interessant logo ? Is erweleennieuw logo nodig ?

    6. Kunnen we op het logo variëren ? Moet wel elegant zijn ? Liefst met dynamiek ?

    7. Watdoen we met de product pricing ? Is het verstandigom product diversiteitaantebrengen? Bijv. Premium account?


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    Marketing briefing (II)

    • Grootstegemenedelers van de doelgroep:

    • 1. Op zoeknaar:

      • Succes

      • Interactiviteit

      • Socialeinteracties

      • Gemeenschappelijkedoelen

      • Onafhankelijkheid

      • Loyaliteit

      • Professionelebegeleiding

      • Fysiekeverbetering

    • 2. Maar ook:

    • a) Niet100% happy

    • b) Tezwaar BMI > 25

    • c) 18 < leeftijd >65


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    Boegbeeld

    • Taken:

    • Korteintro teksteninspreken

    • Perstewoordstaanalsaanbeveling of als lid van WaM

    • Introductiesverzorgen

    • Persstimuleren

    • PR adviesgeven

    • Promoten van WaMbijpubliekezaken

    • Stukjesteksteninspreken in het coaching traject


  • Login