Vision Eating healthy and being active are an integral part of daily life for everyone.

3. Vision Eating healthy and being active are an integral part of daily life for everyone. Mission Improve the nation’s health by integrating sound policy, programs, resources, services, and messages where individuals, children, adolescents, and families make healthy choices about eating and being physically activity.

4. Target Audience • State and Community Professionals • Community Leaders • Health & Public Health Agencies • Government & Non-Profit Organizations • Businesses • Schools & Universities

5. Guiding Principles • Consumer-focused and community-based • Reflects community’s cultural dimensions • Cultural competency is critical for success • Broad definition of physical activity and healthy eating • Uses a public health planning process • Collaboration public health professionals

6. The Cornerstones • Access • Collaboration • Science, Research & Evaluation • Workforce • Communications • Policy and Advocacy

7. Cornerstone 1 - Access Assure ACCESSto healthy foods and beverages as well as opportunities for physical activity.

8. Access: Strategy 1 Assure access to a safe, health-promoting and sustainable food supply that supports healthy eating and good nutrition. • Inventory resources • Promote breastfeeding • Advocate for choices • Local food systems • Wellness policies • Nutrition standards • Assistance programs • Locally grown food • Food Councils • Access assessments

9. Access: Strategy 2 Assure access to safe, affordable and convenient opportunities for physical activity. • Inventory resources • Provide incentives • Advocate for supportive policies • Assess quality and quantity

10. Access: Strategy 3 Commit to achieving health equity within healthy eating and physical activity efforts • Educate workforce • Engage communities • Target interventions • Community leadership teams • Do not increase health disparities

11. Access: Strategy 4 Support and expand services to people of all income levels, ages, racial/ethnic groups and abilities. • Interventions across the lifecycle • Lifelong physical activity and healthy food consumption • Secure funding

12. Access: Project Example Just Say Yes to Fruits and Vegetables

13. Cornerstone 2: Collaboration Maximize partnerships to promote healthy eating and physical activity

14. Collaboration: Strategy 1 Build relationships and promote collaborative efforts among partners to maximize impact of healthy eating and physical activity interventions. • Strengthen relationships • Leadership training • Collaboration training • Identify partners • Inventory partnerships • Identify new partners

15. Collaboration: Project Example Launching the Kansas Nutrition and Physical Activity Collaborative

16. Cornerstone 3: Science, Research & Evaluation Accelerate the transfer of research to practice by building and using the science base.

17. Science, Research & Evaluation: Strategy 1 Develop a community-based research agenda that addresses the impact of nutrition and physical activity policies, programs and services • Develop skills • Research plan • Disseminate findings • CBPR model • Advisory Board • Engage partners

18. Science, Research & Evaluation: Strategy 2 Use and improve data systems to measure the impact of interventions. • Partner with experts • Data metrics • Existing data systems • Secure missing data • Share best practices • Disseminate findings • Adjust efforts

19. Science, Research & Evaluation; Strategy 3 Incorporate best available evidence and research into policy, programs and systems changes. • Evidenced-based • National guidelines • Planning process • Health equity • Evaluation • Research to practice • Disseminate findings • Best/promising practice

20. Science, Research & Evaluation: Strategy 4 Contribute to the evidence base by identifying effective strategies to support healthy eating and physical activity. • Evidenced-based info • Establish standards • Measure impact • Findings to practice • Communicate results • Report findings • Best/promising practice

21. Science, Research & Evaluation: Project Example Creating a New Early Childhood Obesity Prevention Unit

22. Cornerstone 4: Workforce Increase the diversity, capacity and competence of the nutrition and Physical activity public health WORKFORCE.

23. Workforce: Strategy 1 Build and sustain a diverse nutrition and physical activity workforce that has the necessary knowledge and skills and is reflective of the U.S. population. • Promote careers • Competency-based • Continuing education • Continuing education • Entry level opportunities • Retain professionals • Supportive policies • Current legislation

24. Workforce: Strategy 2 Support credentialing of health promotion professionals to ensure a competent workforce. • Educate about nutrition and physical activity • Hire credentialed providers • Continuing education from legitimate sources

25. Workforce: Project Example Birth and Beyond California

26. Cornerstone 5: Communication COMMUNICATE effectively the value of healthy eating and physical activity.

27. Communication: Strategy 1 Use effective communication strategies to inform and influence individual and community decisions about healthy eating and physical activity. • Develop campaign plan • Tailor to audience • Partnerships • Unified messages • Pilot test messages • Pretest materials • Varity in dissemination • Evaluate effectiveness

28. Communication: Strategy 2 Ensure that messages and materials are culturally and linguistically appropriate. • Competent workforce • Use standards to develop messages • Involve knowledgeable organizations. • Pretest messages.

29. Communication: Project Example Oregon's Shared Meals Initiative

30. Cornerstone 6: Policy & Advocacy Develop and fund effective nutrition and physical activity interventions, programs and policies.

31. Policy & Advocacy: Strategy 1 Find opportunities within current laws and regulations to expand access to healthy eating and physical activity. • How to address with current regulations • Share recommendations • Advocate for new laws and regulations

32. Policy & Advocacy: Strategy 2 Educate decision-makers & funders about the role of healthy eating & physical activity in preventing, delaying the onset, & reducing the severity of chronic diseases that lead to early death & disability. • Support impact research and share findings. • Professional/consumer educational material. • Funder/legislator education material.

33. Policy & Advocacy: Strategy 3 Strengthen the quality and availability of programs and interventions designed to improve healthy eating and physical activity. • Support impact research and share findings. • Professional/consumer educational material. • Funder/legislator education material.

34. Policy & Advocacy: Strategy 4 Support professionals and community members in advocating for healthy eating and physical activity opportunities. • Learn advocacy and lobbying restrictions. • Develop advocacy skills. • Materials for funders. • Collaborate to advocate

35. Policy & Advocacy: Example Improving Nutrition Standards for Child Care Centers in North Carolina

36. Questions