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Munna Bhai M. B. A @ ITM – Kharghar Dec 2012

Munna Bhai M. B. A @ ITM – Kharghar Dec 2012. http://sej2010.p4pune.com/. Shanti Eva Jayate. In Association with. Munna Bhai M. B. A. What the Program is all about ? ITM students campaign Gandhi autobiography copies in Mumbai Market. About the Book-.

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Munna Bhai M. B. A @ ITM – Kharghar Dec 2012

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  1. MunnaBhaiM. B. A@ ITM – KhargharDec 2012

  2. http://sej2010.p4pune.com/ ShantiEvaJayate In Association with

  3. MunnaBhaiM. B. A What the Program is all about ? • ITM students campaign Gandhi autobiography copies in Mumbai Market

  4. About the Book- My Experiments with Truth – By M K Gandhi • 462 pages, MRP Rs. 40 / - • Published by Navjeevan Publishers, Ahmadabad • Supplied by M / S. Bombay SarvodayaMandal • Considered to be the Best Autobiography

  5. MunnaBhaiM. B. A Objectives of the program • Learning MBA lessons ( Marketing, Communication, Consumer behaviour, Leadership, Market research etc. ) through MunnaBhaiM. B. A the field experience • Demonstrating ITM Brand to Mumbai Mandi • Helping Gandhianliterature to reach Mumbai citizens

  6. MunnaBhaiM. B. A

  7. Milestones • 30,000 copies are sold • 3,000 students participated • Gandhi reached 200 companies

  8. Testimonials “A unique event. Keep up the good work” – An employee at Godrej “Best platform for student interaction with corporate” – An employee at Crisil “We need students to popularize the values which Gandhi stood by” – An employee at IOCL “Need more such activities. Thanks for involving us in this event” – An employee at Asian Paints “Gandhi needs to be popularized among the youth of this country. What better way than the youth themselves to uphold the values” – An employee at Mastek

  9. Media Coverage

  10. MunnaBhaiM. B. A Important things : • Planning Inauguration event • Industry guests & Glamour guests • Media coverage – Print media , On line, Radio, YouTube promos, Blogs and Face book promos • Training inputs for the participants • Curricular learning: Face book pages, Blogs writing, Self learning Reports, You Tube videos • Closing of the ceremony • Panel discussion on Gandhian Thoughts and Management

  11. Thank you

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