15 th May 2014. How can potential and actual abusers be engaged?. NatCen Social Research & Stop it Now! UK and Ireland #preventingCSA. Lessons from the UK research. Profile of helpline users. Table : Calls to the Helpline by caller group, 2013.
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Table : Calls to the Helpline by caller group, 2013
Splash Pages/Warning Banners likely to be most effective when:
Recognise behaviour as problematic
Recognise support available to address behaviour
Deter use of online CSA images
Engage with prevention services
UK Helpline business cards
TV adverts produced by Stop! NL and the Prevention Project Dunkelfeld.
Heavy adult pornography use
Viewing indecent images of children for some time
Two adverts running against 129 keywords
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