How can potential and actual abusers be engaged
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15 th May 2014. How can potential and actual abusers be engaged?. NatCen Social Research & Stop it Now! UK and Ireland #preventingCSA. Lessons from the UK research. Profile of helpline users. Table : Calls to the Helpline by caller group, 2013.

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How can potential and actual abusers be engaged?

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15th May 2014

How can potential and actual abusers be engaged?

NatCen Social Research & Stop it Now! UK and Ireland


Lessons from the UK research

Profile of helpline users

Table : Calls to the Helpline by caller group, 2013

Profile of users concerned about their own behaviour

Profile of users who have offended online

Barriers to helpline use: all users

  • External

  • Low awareness of provision

  • Confusion over what is offered

  • Resource-related constraints on access

  • Internal

  • Shame about offending / shame about not noticing

  • Minimising behaviour / perceived as minimising risk

  • Anxiety over being detected / over impacts on family

Catalysts for helpline use: All users

  • External

  • Police activity / arrest

  • Sign-posting by professional

  • Recommendation from family

  • Search: information / inappropriate

  • Internal

  • Acute distress, anxiety, shock: for offender and for others

  • Relief at having been discovered / having some support

  • Recognition that feelings/behaviour is or could be harmful


Splash Pages and Warning Banners

  • Early intervention

  • High motivation to desist

Splash Pages/Warning Banners likely to be most effective when:

  • Capacity to manage behaviour

  • Statement about illegality/ harm + encouragement to seek help

Splash Pages and Warning Banners

  • Recognise risk of detection

Recognise behaviour as problematic

Recognise support available to address behaviour

Deter use of online CSA images

Engage with prevention services

Enabling helpline use: general advertising

  • Posters in public buildings such as GP surgeries

  • Information where people can note it in private

  • Billboards

  • TV, radio and print media

  • Raising profile of helpline among professionals

Enabling helpline use: posters

Enabling helpline use: agency referral/ signposting

  • Helpline has seen an increase in calls from people who have offended online (740 new callers in 2012 compared with 48 in 2003)

  • Influenced by increased profile of Helpline among Police and Probation – following efforts by Stop it Now! UK to inform police forces across the nations

UK Helpline business cards

Enabling helpline use: media campaigns

TV adverts produced by Stop! NL and the Prevention Project Dunkelfeld.

Enabling helpline use: child protection legislation

  • For potential/undetected abusers, accessing help may be constrained by requirement of child protection legislation and practice to pass identifying information about risk to the authorities.

  • Wider policy discussion about how best to use reporting mechanisms to keep children safe.

Stop it Now! UK and Ireland


Stop it Now! UK: Users

Engaging potential/undetected abusers

  • Online strategies

  • Broader promotion

  • How else do potential/undetected abusers hear about Stop it Now!

  • Gaps in provision for potential/undetected abusers?

Splash pages: early indications

  • The internet industry has no method for ‘counting’ how many times ‘splash pages’ show.

  • Since August 2013:

  • 26 people have contact the Helpline via splash pages

  • 16 callers, 10 emailers

  • Aged from ‘under 20’ – 60 years

  • One female

  • Range of issues reported:

    Heavy adult pornography use

    Viewing indecent images of children for some time

Google Adwords: Stop it Now!

Two adverts running against 129 keywords

Child abuse images: overall figures

Enabling helpline use: demand

  • All calls and callers to the Helpline 2002-2013

Enabling helpline use: capacity

Thank you

If you want further information

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