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Carey M. Rulo Stereotyping, Bias and Propaganda in the Media. 10 th – 12 th Grade Journalism EDU 2200 Technology for Teachers Fall 2009. Objectives. The student will explore the concepts of bias, stereotyping, and propaganda in various forms of media and advertisements.

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Carey m rulo stereotyping bias and propaganda in the media

Carey M. RuloStereotyping, Bias and Propaganda in the Media

10th – 12th Grade

Journalism

EDU 2200 Technology for Teachers

Fall 2009


Objectives
Objectives

  • The student will explore the concepts of bias, stereotyping, and propaganda in various forms of media and advertisements.

  • The student will analyze and compare a variety of media samples to assess which techniques are used in each.

  • The student will use this knowledge to collect, identify, analyze and classify examples of each technique to be used in a project for tomorrow.


Show me standards
Show-Me Standards

Show Me Standards Addressed: CA 5 1.5, 1.7, 2.7

Knowledge Standards

In Communication Arts, students in Missouri public schools will acquire a solid foundation which includes knowledge of and proficiency in

5. comprehending and evaluating the content and artistic aspects of oral and visual presentations (such as story-telling, debates, lectures, multi-media productions)

Performance Standards

Students in Missouri public schools will acquire the knowledge and skills to gather, analyze and apply information and ideas.

Students will demonstrate within and integrate across all content areas the ability to

5. comprehend and evaluate written, visual and oral presentations and works

7. evaluate the accuracy of information and the reliability of its sources

Students in Missouri public schools will acquire the knowledge and skills to communicate effectively within and beyond the classroom.

Students will demonstrate within and integrate across all content areas the ability to

7. use technological tools to exchange information and ideas


Grade level expectations dok
Grade Level Expectations/DOK

Strand: Information Literacy

Big Idea: #2. Develop and apply effective skills and strategies to analyze and evaluate oral and visual media

Concept: A. Media Messages

GLE: Analyze, describe and evaluate the elements of messages projected in various media (e.g., videos, pictures, web-sites, artwork, plays and/or news programs)

DOK Level: 2


Stereotyping
Stereotyping

  • Stereotypes are generalizations, or assumptions, made by people about the behavior and personalities of all members of a group.

  • People are placed under these labels based on appearance or image.


What is bias
What is Bias?

  • When a preference toward a particular perspective interferes with the ability to be impartial, unprejudiced or objective it is called a bias.


What are some ways someone could be biased
What are some ways someone could be biased?

  • Ethnic/Racial

  • Geographical

  • Gender

  • Political

  • Sensationalist


Boys vs girls the battle of the sexes in the media
Boys Vs. Girls:The Battle of the Sexes in the Media

  • Roles

  • “Feminine”/ ”Masculine traits

  • Marketing – What appeals to women/men?


What is propaganda
What Is Propaganda?

  • Propaganda is ANY communication made to influence the attitude of the audience either positively or negatively.

  • It is often selective in its presentation (lying by omission) and usually seeks an emotional response rather than a rational one.


What is propaganda1
What Is Propaganda?

  • Many times propaganda is combined with stereotypes and/or bias to help “drive the message home.”

  • In most instances propaganda techniques are combined to offer a stronger effect on the target audience.


Propaganda technique 1 bandwagon
Propaganda Technique #1Bandwagon

“Everybody’s doing it/buying it/using it and so should YOU!”



Propaganda technique 2 testimonial
Propaganda Technique #2Testimonial

“Celebrity X drinks/uses/buys/

drives Product Y and so should YOU!”



Propaganda technique 3 transfer
Propaganda Technique #3Transfer

“YOU will look better/feel better/perform better if you use our product because the people in our commercial/ad do!”



Propaganda technique 4 repetition
Propaganda Technique #4Repetition

“Buy XYZ because XYZ is the greatest, so buy XYZ right now. You can get XYZ at any store!”



Propaganda technique 5 emotional words
Propaganda Technique #5Emotional Words

“Do YOU want to live a luxurious life, filled with beauty, a paradise on earth and all at a price that is completely affordable? Then buy our product!”


Propaganda technique 5 emotional words1
Propaganda Technique #5Emotional Words


Propaganda technique 6 name calling
Propaganda Technique #6Name-Calling

“We are better than the other guys. Their product/service is totally inferior/evil so YOU must go with ours!”



Propaganda technique 7 faulty cause and effect
Propaganda Technique #7Faulty Cause and Effect

“If YOU use our product your life will improve, you’ll be happier and healthier than people who don’t buy and use our product!”


Propaganda technique 7 faulty cause and effect1
Propaganda Technique #7Faulty Cause and Effect


Propaganda technique 8 compare and contrast
Propaganda Technique #8Compare and Contrast

“ABC is better than XYZ because it comes first alphabetically, so YOU must buy our product!”


Propaganda technique 8 compare and contrast1
Propaganda Technique #8Compare and Contrast


Assessment
Assessment

  • Assessment for today’s lesson will be based on participation in class discussion, questioning, and discovery/identification of examples displaying the various concepts and techniques discussed in class, documenting their work on the Analyzing Advertisements hand-out.

  • These samples will be used in a project to be started in class tomorrow for a grade.


Assignments
Assignments

  • For tomorrow, keep gathering printed examples of stereotypes, bias and propaganda techniques from the media. These can be from:

    • Magazines

    • Newspapers

    • Internet Sources

      ***Be sure to note which technique(s) are used in each example using the Analyzing Advertisements hand-outs and try to find as many different examples as possible (You should have at least 8 of your own examples.) This will be important for tomorrow’s activity.***


Closure
Closure

Today we have discussed stereotypes, bias and propaganda techniques used in various forms of media along with their effects on individuals and groups. We will continue with this theme tomorrow using the examples you found today along with samples you collect tonight as homework.


Sources
Sources

Lesson planning

Images and Video

  • DESE

  • Anne Arundel County Public Schools

  • Read Write Think

  • Analyzing Advertisements Hand-out

  • “The Breakfast Club” movie cover (scanned image)

  • You Tube “Teen Stereotypes” video

  • McDonald’s sign

  • Carrie Underwood “Got Milk” campaign

  • Vintage Coke Advertisement

  • Campbell’s Soup picture

  • “Affordable Paradise” by H. Skip Thomsen

  • PETA advertisement

  • Slim-Fast Advertisement

  • Mac Vs. PC Advertisement


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