1 / 16

This lesson we will be learning about Branding and Differentiation

www.njhunter.co.uk. This lesson we will be learning about Branding and Differentiation. What is Differentiation? How is it done in the classroom?. NO IDEA I NEED HELP NEVER HEARD OF IT. OK I CAN DO THIS WITH SUPPORT SOME GUIDANCE NEEDED NEARLY AT MY TARGET. GOT IT!

brone
Download Presentation

This lesson we will be learning about Branding and Differentiation

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. www.njhunter.co.uk This lesson we will be learning aboutBranding and Differentiation What is Differentiation? How is it done in the classroom?

  2. NO IDEA I NEED HELP NEVER HEARD OF IT OK I CAN DO THIS WITH SUPPORT SOME GUIDANCE NEEDED NEARLY AT MY TARGET GOT IT! VERY CONFIDENTWILL HIT MY TARGET GRADE EXCEED TARGET LEARNING OBJECTIVES Explore Branding and Differentiation

  3. QUICK RECAP www.njhunter.co.uk What is... (quoting key terms & examples)A) Boston Matrixb) Product Life Cyclec) Types of sampling used Write a 3 mark definition for each ( 9 minutes)

  4. Life Cycle www.njhunter.co.uk

  5. Key Terms • Brand – An identity associated with a product or group of products. • Generic Product – A product made by a number of businesses which customers see little or no difference from one to another. • Own Brand – A product sold under a brand name of a supermarket or business who manufactures the product.

  6. Examples www.njhunter.co.uk 4 examples of each 6 examples 6+

  7. Top 30 Brands STRONGEST BRANDS

  8. Questions • Why do businesses spend large amounts of money on developing a brand? • What protects a business from copying ideas and its brand? • Today many business face tough competition from own brands, why is this?

  9. Answers • Why do businesses spend large amounts of money on developing a brand? Triggers images, thought and emotions and attachments and therefore more likely to make purchases over rivals. • What protects a business from copying ideas and its brand? Trade Marks and Trade Names • Today many business face tough competition from own brands, why is this? Due to them being cheaper, recession makes people spend less, supermarkets them selves building a reputable brand.

  10. Product trial , advantage , customers , strong , television , repeat purchase, loyal , repeat , research , positive , emotions , neuromarketing

  11. FILL IN THE GAPS - NOTES Branding and Purchases • Product Trial – Company's with a strong brand are more likely to have an advantage when it comes to product trial. Customers are more likely to buy products with a strong brand name e.g. A television made from Sony or JCV This applies to clothes, cars and chocolates too. • Repeat Purchase – Customers tend to be loyal to strong brands and are more likely to make repeat purchases. Research is carried out by businesses between how the brain works and purchasing decisions. They want to create positive thoughts and emotions with a brand. This is called neuromarketing.

  12. Videos • What is Brand Strategy • http://www.youtube.com/watch?v=FUqHH82E4Nw (2 ½ minutes) • http://www.bbc.co.uk/learningzone/clips/getting-the-branding-right/11370.html (5 minutes) BBC Getting the Brand right

  13. Help handout Words include..... customers , strong , television , loyal , research , emotions , neuromarketing , advantage , repeat, Product trial , repeat purchase, positive

  14. FILL IN THE GAPS - NOTES Branding and Purchases • – Company's with a strong brand are more likely to have an when it comes to product trial. are more likely to buy products with a s brand name e.g. A made from Sony or JCV This applies to clothes, cars and chocolates too. • – Customers tend to be to strong brands and are more likely to make __________purchases. is carried out by businesses between how the brain works and purchasing decisions. They want to create ________thoughts and with a brand. This is called .

  15. Homework • How can we differentiate a product? • Think of televisions or Mobile Phones • How does each one differ?

More Related