Euroair visa my rewards
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EuroAir Visa My Rewards. Program. Are travel rewards and ‘Air Miles’ becoming stale? Rewards scheme that works seamlessly with everyday life User must understand the benefit Points of interaction and rewards must be relevant to the user. First Interaction.

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EuroAir Visa My Rewards

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Euroair visa my rewards

EuroAir Visa My Rewards


Program

Program

Are travel rewards and ‘Air Miles’ becoming stale?

Rewards scheme that works seamlessly with everyday life

User must understand the benefit

Points of interaction and rewards must be relevant to the user


First interaction

First Interaction

Introduce customer to benefit of the program and provide an incentive to get started:

Accelerated earn

Up front bonus

Introduce the retail focused rewards scheme


Engagement

Engagement

Reinforcing the simplicity of the program – engaging users with the benefits of the reward scheme.

Simplicity

Instant Redemption on demand (ROD) – with NFC your miles become currency to spend at various retail outlets

Coalition – Partner with both travel brands and retail brands (airports, hotels, taxis, local transit and major retailers)

Interactive App – electronic wallet, augmented reality, product tagging

Social Aspect – share your miles, online community (WOM)

Aspirational rewards


Moment of truth

Moment of Truth

Point in the process where we assess engagement

For those who have earned and redeemed we would move to a retention strategy

For those who have not we would leverage data and communicate to the customer on a 1:1 basis with specific offers to re-engage them

Transactional

Spend based

Bonus Miles to use for redemption


Retention strategy

Retention Strategy

Use transactional data to help tailor the program to the user

Personalized benefits and reward options

Passive users (spenders) can have the option to lower the earn rate on the card which could lower the interest rate

For redeemers – Miles back program

reward engaged users by giving back a portion of the miles they have redeemed

move instant redeemers towards the aspirational aspect of the program to become fully engaged.

Use your existing miles to renew your card


Air miles

AIR MILES ?

Old Fashioned

Lost relevancy

“I have tons of those and don’t know to do with them”

Needs to be refreshed


Visa my rewards smiles

Visa My Rewards: smiles

‘smiles’ as the currency of the rewards program

Fresh take on reward program

Friendly, social and sharing tone

Easily campaignable


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