EuroAir Visa My Rewards. Program. Are travel rewards and ‘Air Miles’ becoming stale? Rewards scheme that works seamlessly with everyday life User must understand the benefit Points of interaction and rewards must be relevant to the user. First Interaction.
Are travel rewards and ‘Air Miles’ becoming stale?
Rewards scheme that works seamlessly with everyday life
User must understand the benefit
Points of interaction and rewards must be relevant to the user
Introduce customer to benefit of the program and provide an incentive to get started:
Up front bonus
Introduce the retail focused rewards scheme
Reinforcing the simplicity of the program – engaging users with the benefits of the reward scheme.
Instant Redemption on demand (ROD) – with NFC your miles become currency to spend at various retail outlets
Coalition – Partner with both travel brands and retail brands (airports, hotels, taxis, local transit and major retailers)
Interactive App – electronic wallet, augmented reality, product tagging
Social Aspect – share your miles, online community (WOM)
Point in the process where we assess engagement
For those who have earned and redeemed we would move to a retention strategy
For those who have not we would leverage data and communicate to the customer on a 1:1 basis with specific offers to re-engage them
Bonus Miles to use for redemption
Use transactional data to help tailor the program to the user
Personalized benefits and reward options
Passive users (spenders) can have the option to lower the earn rate on the card which could lower the interest rate
For redeemers – Miles back program
reward engaged users by giving back a portion of the miles they have redeemed
move instant redeemers towards the aspirational aspect of the program to become fully engaged.
Use your existing miles to renew your card
“I have tons of those and don’t know to do with them”
Needs to be refreshed
‘smiles’ as the currency of the rewards program
Fresh take on reward program
Friendly, social and sharing tone