“
Download
1 / 30

“ Philadelphia Responds ” What Is It? Why is it Important? Community Awareness & Education - PowerPoint PPT Presentation


  • 69 Views
  • Uploaded on

“ Philadelphia Responds ” What Is It? Why is it Important? Community Awareness & Education. Most Vulnerable Groups. Elderly Physically Impaired Low Income Non-English Speaking Rural. Partnership Effort. WHYY Mayor’s Commission on Technology (MCOT) Joined by NTIA FCC

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' “ Philadelphia Responds ” What Is It? Why is it Important? Community Awareness & Education' - brody


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

Philadelphia Responds”

What Is It?

Why is it Important?

Community Awareness & Education


Most vulnerable groups
Most Vulnerable Groups

  • Elderly

  • Physically Impaired

  • Low Income

  • Non-English Speaking

  • Rural


Partnership effort
Partnership Effort

  • WHYY

  • Mayor’s Commission on Technology (MCOT)

    Joined by

  • NTIA

  • FCC

  • The Free Library of Philadelphia

  • Many others…



  • Ten political districts of Philadelphia we hereby honor the Mayor’s Commission On Technology and WHYY-TV for developing a community awareness plan for the analog to digital television technology transition.

  • Council members select four organizationsin each district (1 for each vulnerable group)

  • Endorsement by the mayor


4 Organizations x 10 Districts we hereby honor the Mayor’s Commission On Technology and WHYY-TV for developing a community awareness plan for the analog to digital television technology transition. 40 OrganizationsSupporting average of 2500 people/organization40 x 2500 = 100,000 individuals

Estimated Community Impact


Kick off event january 29 2008
Kick-off Event we hereby honor the Mayor’s Commission On Technology and WHYY-TV for developing a community awareness plan for the analog to digital television technology transition.January 29, 2008


Program Key Components we hereby honor the Mayor’s Commission On Technology and WHYY-TV for developing a community awareness plan for the analog to digital television technology transition.

  • • Public Awareness & Education

  • Viewer Options

  • Converter Box Coupon Program

  • Application & Redemption

  • Train-the-Trainer Workshops

  • Council Districts

  • Digital Transition Ambassadors

  • Assisting Vulnerable Groups


Training information dissemination
Training & Information Dissemination we hereby honor the Mayor’s Commission On Technology and WHYY-TV for developing a community awareness plan for the analog to digital television technology transition.

  • 15 months (1/08 to 5/09)

  • Four community organizations in each ofthe 10 city council districts in Phila.

  • Free Library of Philadelphia

  • Instructional training and support

  • DTV education toolkit

  • Demonstration converter boxes

  • Website, pamphlets, DVD, telephone support

  • Project Communication & Resource Wiki ( whyy.wikispaces.com )


Digital Transition Awareness Program we hereby honor the Mayor’s Commission On Technology and WHYY-TV for developing a community awareness plan for the analog to digital television technology transition.


CBS Affiliate we hereby honor the Mayor’s Commission On Technology and WHYY-TV for developing a community awareness plan for the analog to digital television technology transition.

Coverage & Phone Bank


Plan outline year 1 data gathering understanding
Plan Outline - Year 1 we hereby honor the Mayor’s Commission On Technology and WHYY-TV for developing a community awareness plan for the analog to digital television technology transition.Data Gathering/Understanding

  • Government Agencies

  • Transition & Issues

  • National Broadcasting Associations

  • IBM& Ketchum Public Affairs Agency

  • Educating public officials - local, city and state

  • General public

  • Vulnerable groups


Plan outline year 2 program development implementation
Plan Outline - Year 2 we hereby honor the Mayor’s Commission On Technology and WHYY-TV for developing a community awareness plan for the analog to digital television technology transition.Program Development & Implementation

  • Program coordination

  • Identify partners & resources

  • Liaison between local, state and federal government

  • Train-the-Trainer workshops

  • DTV Trainer tool kits

  • Media outreach and liaison

  • Workshop scheduling

  • Monitor progress and adjustments


Plan outline year 3 information dissemination monitoring
Plan Outline - Year 3 we hereby honor the Mayor’s Commission On Technology and WHYY-TV for developing a community awareness plan for the analog to digital television technology transition.Information Dissemination & Monitoring

  • Evaluation

  • Assessment

  • Final transition program adjustments

  • Resolution Strategies

  • Level of Preparedness

  • Report Finding

  • Post transition support


Multiple platforms graphic
Multiple Platforms graphic we hereby honor the Mayor’s Commission On Technology and WHYY-TV for developing a community awareness plan for the analog to digital television technology transition.


Tv a primary source
TV - A Primary Source we hereby honor the Mayor’s Commission On Technology and WHYY-TV for developing a community awareness plan for the analog to digital television technology transition.

  • News

  • Information

  • Weather

  • Entertainment

  • Life Long Learning

  • Emergency Awareness


Broadcast television is evolving
Broadcast Television we hereby honor the Mayor’s Commission On Technology and WHYY-TV for developing a community awareness plan for the analog to digital television technology transition. is Evolving!


Midnight february 17 2009
Midnight we hereby honor the Mayor’s Commission On Technology and WHYY-TV for developing a community awareness plan for the analog to digital television technology transition.February 17, 2009!


The nation will transition to an all digital tv broadcast format
The nation will transition we hereby honor the Mayor’s Commission On Technology and WHYY-TV for developing a community awareness plan for the analog to digital television technology transition.to an all digital TV broadcast format


Broadcast television 100 digital
Broadcast Television we hereby honor the Mayor’s Commission On Technology and WHYY-TV for developing a community awareness plan for the analog to digital television technology transition.100% Digital

Analog TV

Digital TV


Analog TV Set we hereby honor the Mayor’s Commission On Technology and WHYY-TV for developing a community awareness plan for the analog to digital television technology transition.

Nothing!


Tv12 digital tv service
TV12 Digital TV Service we hereby honor the Mayor’s Commission On Technology and WHYY-TV for developing a community awareness plan for the analog to digital television technology transition.


WHY? we hereby honor the Mayor’s Commission On Technology and WHYY-TV for developing a community awareness plan for the analog to digital television technology transition.

  • Congress Mandated a Switch to Digital

  • Improved Use of the Public Airwaves

  • Better Quality + More Choices


Digital tv it is not high definition tv

Digital TV we hereby honor the Mayor’s Commission On Technology and WHYY-TV for developing a community awareness plan for the analog to digital television technology transition.It is NOT High-Definition TV


Does this affect me
Does This Affect Me? we hereby honor the Mayor’s Commission On Technology and WHYY-TV for developing a community awareness plan for the analog to digital television technology transition.


How do i access tv
How Do I Access TV? we hereby honor the Mayor’s Commission On Technology and WHYY-TV for developing a community awareness plan for the analog to digital television technology transition.

  • Free TV Reception

  • Subscriber Service


Options: we hereby honor the Mayor’s Commission On Technology and WHYY-TV for developing a community awareness plan for the analog to digital television technology transition.

Subscribe to Cable or Satellite TV

Purchase a new Digital TV

Purchase a Digital Converter Box


Low cost consumer solution
Low Cost Consumer Solution we hereby honor the Mayor’s Commission On Technology and WHYY-TV for developing a community awareness plan for the analog to digital television technology transition.

Digital Converter Box

  • Small set top box

  • Easily installation

  • Converts old TV to digital

  • More channel choices, high quality

  • On screen program guide


Technology questions
Technology Questions? we hereby honor the Mayor’s Commission On Technology and WHYY-TV for developing a community awareness plan for the analog to digital television technology transition.

Call the WHYY Technology Hotline

215-351-1270


Additional information
Additional information we hereby honor the Mayor’s Commission On Technology and WHYY-TV for developing a community awareness plan for the analog to digital television technology transition.

www.whyy.org/dtv

www.dtv2009.gov

www.dtvanswers.com

whyy.wikispaces.com

Bill Weber

VP & Chief Technology Officer

WHYY-TV

[email protected]

215-351-1270

Carole Smith

Executive Director

MCOT

[email protected]

215-685-0770


ad