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“ Philadelphia Responds ” What Is It? Why is it Important? Community Awareness & Education

“ Philadelphia Responds ” What Is It? Why is it Important? Community Awareness & Education. Most Vulnerable Groups. Elderly Physically Impaired Low Income Non-English Speaking Rural. Partnership Effort. WHYY Mayor’s Commission on Technology (MCOT) Joined by NTIA FCC

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“ Philadelphia Responds ” What Is It? Why is it Important? Community Awareness & Education

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  1. “Philadelphia Responds” What Is It? Why is it Important? Community Awareness & Education

  2. Most Vulnerable Groups • Elderly • Physically Impaired • Low Income • Non-English Speaking • Rural

  3. Partnership Effort • WHYY • Mayor’s Commission on Technology (MCOT) Joined by • NTIA • FCC • The Free Library of Philadelphia • Many others…

  4. RESOLVED, BY THE COUNCIL OF THE CITY OF PHILADELPHIA, That we hereby honor the Mayor’s Commission On Technology and WHYY-TV for developing a community awareness plan for the analog to digital television technology transition.

  5. Ten political districts of Philadelphia • Council members select four organizationsin each district (1 for each vulnerable group) • Endorsement by the mayor

  6. 4 Organizations x 10 Districts 40 OrganizationsSupporting average of 2500 people/organization40 x 2500 = 100,000 individuals Estimated Community Impact

  7. Kick-off EventJanuary 29, 2008

  8. Program Key Components • • Public Awareness & Education • Viewer Options • Converter Box Coupon Program • Application & Redemption • Train-the-Trainer Workshops • Council Districts • Digital Transition Ambassadors • Assisting Vulnerable Groups

  9. Training & Information Dissemination • 15 months (1/08 to 5/09) • Four community organizations in each ofthe 10 city council districts in Phila. • Free Library of Philadelphia • Instructional training and support • DTV education toolkit • Demonstration converter boxes • Website, pamphlets, DVD, telephone support • Project Communication & Resource Wiki ( whyy.wikispaces.com )

  10. Digital Transition Awareness Program

  11. CBS Affiliate Coverage & Phone Bank

  12. Plan Outline - Year 1Data Gathering/Understanding • Government Agencies • Transition & Issues • National Broadcasting Associations • IBM& Ketchum Public Affairs Agency • Educating public officials - local, city and state • General public • Vulnerable groups

  13. Plan Outline - Year 2 Program Development & Implementation • Program coordination • Identify partners & resources • Liaison between local, state and federal government • Train-the-Trainer workshops • DTV Trainer tool kits • Media outreach and liaison • Workshop scheduling • Monitor progress and adjustments

  14. Plan Outline - Year 3 Information Dissemination & Monitoring • Evaluation • Assessment • Final transition program adjustments • Resolution Strategies • Level of Preparedness • Report Finding • Post transition support

  15. Multiple Platforms graphic

  16. TV - A Primary Source • News • Information • Weather • Entertainment • Life Long Learning • Emergency Awareness

  17. Broadcast Television is Evolving!

  18. MidnightFebruary 17, 2009!

  19. The nation will transition to an all digital TV broadcast format

  20. Broadcast Television100% Digital Analog TV Digital TV

  21. Analog TV Set Nothing!

  22. TV12 Digital TV Service

  23. WHY? • Congress Mandated a Switch to Digital • Improved Use of the Public Airwaves • Better Quality + More Choices

  24. Digital TVIt is NOT High-Definition TV

  25. Does This Affect Me?

  26. How Do I Access TV? • Free TV Reception • Subscriber Service

  27. Options: Subscribe to Cable or Satellite TV Purchase a new Digital TV Purchase a Digital Converter Box

  28. Low Cost Consumer Solution Digital Converter Box • Small set top box • Easily installation • Converts old TV to digital • More channel choices, high quality • On screen program guide

  29. Technology Questions? Call the WHYY Technology Hotline 215-351-1270

  30. Additional information www.whyy.org/dtv www.dtv2009.gov www.dtvanswers.com whyy.wikispaces.com Bill Weber VP & Chief Technology Officer WHYY-TV bweber@whyy.org 215-351-1270 Carole Smith Executive Director MCOT Carole.Smith@phila.gov 215-685-0770

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