Working together in 2014 looking forward to 2015
This presentation is the property of its rightful owner.
Sponsored Links
1 / 18

Working Together In 2014 Looking Forward To 2015 PowerPoint PPT Presentation

  • Uploaded on
  • Presentation posted in: General

Working Together In 2014 Looking Forward To 2015. An Established Market Leader. Founded in the Pennsylvania as a 4-page newsletter serving three states Published 26x annually in four print editions with a total national circulation in 2013 of approximately 92,400

Download Presentation

Working Together In 2014 Looking Forward To 2015

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.

- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript

Working together in 2014 looking forward to 2015

Working Together In 2014Looking Forward To 2015

An established market leader

An Established Market Leader

  • Founded in the Pennsylvania as a 4-page newsletter serving three states

  • Published 26x annually in four print editions with a total national circulation in 2013 of approximately 92,400

  • Extensive advertising opportunities available on web site

  • Distributes 4 e-newsletters to 65,000 opt-in readers per issue

  • 66% of United States Caterpillar dealers advertise in one or more editions

  • Ransome Cat has advertised in every issue since the founding of the publication

Total circulation 92 401

Total Circulation92,401

  • Four regional editions:

    Northeast: 23,558

    Southeast: 21,364

    Midwest: 24,903

    Western: 22,576

Highest quality circulation of any construction newspaper

Highest-Quality Circulation Of Any Construction Newspaper

  • CEG’s circulation is composed of contractors, construction equipment dealers, manufacturers, and construction equipment rental houses

  • Every recipient of CEG is qualified by our in-house circulation department via phone

  • During this interview it is confirmed that the publication is received by the owner or the equipment purchaser of that company and that they own at least three pieces of heavy equipment.

  • About 15,000 of our circulation is replaced each year, and about 10,000 of our recipients have their address changed annually

  • Requalifications are also done by either mail (renewal card) and/or fax.

Highest quality circulation of any construction newspaper1

Highest-Quality Circulation Of Any Construction Newspaper

  • To add new addresses to our database we use the following procedure:

  • We search for new potential readers using sources such as the yellow pages, association membership lists, phone directories, and UCC filings.

  • These new potential readers are sent the publication for several months

  • Our telemarketing department then contacts them to confirm that they actually use construction equipment, they are the decision makers, and that they wish to continue receiving the publication.

  • If they meet all of the aforementioned criteria they are added to the mailing list for an eighteen-month period after which we requalify

Our subscribers your buyers

Our Subscribers=Your Buyers


Construction Equipment Guide provides the right audience to those who want to reach equipment buyers throughout the United States and Puerto Rico

Our subscribers your buyers1

Our Subscribers= Your Buyers


When it comes to reaching buyers of new equipment, no one does it better! Our unique circulation verification process, actually calling and talking to our subscribers, provides us with the opportunity to verify who actually makes the buying decision in each company. This provides you with the very best buy in the industry.

Our subscribers your buyers2

Our Subscribers= Your Buyers


When you integrate Construction Equipment Guide into your marketing efforts you will reach the important emerging contractor as well as the large fleet owners

Quality editorial

Quality Editorial

Working together in 2014 looking forward to 2015

Over 1000 Cat Dealer Stories, 2200 caterpillar related stories, projects, events and press releases on the ceg Website

Quality editorial1

Quality Editorial

  • Each issue has a variety of editorial material including:

    • Featured job stories

    • Political news affecting construction

    • New products

    • Auction calendar

  • Special editorial sections:

    • Our odd numbered issues feature a Crushing, Screening & Recycling, Attachment and Truck & Trailer editorial section.

    • Our even numbered issues feature a “Paving” editorial section and a featured type of equipment (ie: Excavators and Attachments).

Caterpillar online editorial

Caterpillar Online Editorial

Editorial HeadlinePage Views

Cat Announces Solution for Tier IV Used Equipment Migration1,024

Ray LaHood Becomes Consultant for Caterpillar866

Caterpillar Lands Milestone MarkWest Order692

5.H&K Emerges From Economic Slump With Cat Lease609

Daniel de los Reyes is Using Cat Equipment to

Help Spread His Knowledge and Passion of Music to Others2392

Caterpillar Lands Milestone MarkWestOrder692

Cat’s B2 Series Boasts Wide Range of Standard Features609

Cat D Series Skid Steer Loaders Feature New Cab, Operator Environment, Controls524

Caterpillar Announces Solution For Tier IV Used Equipment Migration to Lesser Regulated Countries294

Caterpillar is BUILT FOR IT at CONEXPO-CON/AGG354

Caterpillar OEM Solutions Group Helps Manufacturers Bring Innovative Products to Global Markets184

Caterpillar Introduces M Series 966, 972 Wheel Loaders238

Ring Power Signs on With Caterpillar Global Mining202

KenworthOffers Caterpillar C15 600, 625 Hp Engines in T800 High Hood Models 241

Caterpillar, Trimble to Offer Brand Agnostic Jobsite Solutions201

Additional marketing opportunities

Additional Marketing Opportunities

  • Email Newsletterads reaching over 65,000 potential customers 5 times a week

  • Web siteadvertising provides a great way to drive customers to your web site

  • E-Blasts available over full circulation of publication

  • Preprinted Insertsallow you to promote yourself to a very specific geographic region

  • A Special Winter Auction Publication reaches those from around the world who come to buy

  • Direct Mailprograms provide individualized target marketing

  • FREE Editorial Profiles of your company, products or customers

Web site advertising

Web Site Advertising



Average monthly absolute

unique visitors this year

Average monthly page

views this year

Pick your spot:

  • Run of Site Advertising

  • Used Equipment Section Advertising

  • Editorial-Section Advertising

  • Auction-Section Advertising

  • Regionalization Available

Caterpillar used equipment

Caterpillar Used Equipment

Over 20,000 pages of used equipment from CAT Dealers

were viewed on our website in the last 30 days!

Is YOUR equipment listed?

Your equipment is generating interest

Your Equipment is generating interest

Everyone wants to know how well their equipment is doing online.

How often is it being looked at? Am I generating interest from potential customers?

Caterpillar equipment generates a lot of activity on and we wanted to let you know that between January 1, 2014 and May 30, 2014, Caterpillar dealers enjoyed the following activity.

Is YOUR equipment listed?

Michigan Cat 9,669

Kelly Tractor 3,737

Carter Machinery 2,453

Milton Cat 3,780


Butler CAT 4,534

Holt CAT 2,958

Wagner CAT6,337

Fabick CAT 2,343

MacAllister 1,651

Patten CAT 1,365

Ransome CAT 1,728

Ziegler CAT 3,539

Blanchard Machinery 3,885

Thompson Machinery 887

Ring Power 3,335

But, we want you to get even more views.

And one of the easiest ways to do that is to get us more of your equipment to list. Make sure we are listing your entire inventory by contacting your salesperson. Or promote your equipment on our site with a banner ad.

Caterpillar banner ads perform

Caterpillar banner ads perform

Our flexible advertising systems allows the manufacturer and dealers to create the campaigns they need to attract business.

As a manufacturer, Caterpillar can advertise to our entire reader base and has reached a click-through rate of almost twice the national average, thanks to our targeted audience.

And H.O. Penn, one of our longest running advertisers,

needed to be able to advertise ONLY in their territory. We

helped them target their audience and the are enjoying

more than double the national click-through average.

Construction Equipment Guide can target your advertising to the customers you want.

From the entire readership, to only specific equipment categories or states.

Patrick kiel 866 413 4265 or 612 481 8557 cell 952 353 2750 fax pkiel@cegltd com

Patrick Kiel866-413-4265 or 612-481-8557  Cell952-353-2750 [email protected]

  • Login