American eagle outfitters
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American Eagle Outfitters. Liu Yi Xu Wenqiang (Wayne) Nov 7, 2013. Agenda. Introduction & Holding Review Macroeconomic Factors & Industry Overview Company Overview Management Outlook Financial Analysis Valuation Conclusion & Recommendation.

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American eagle outfitters

American Eagle Outfitters

Liu Yi

XuWenqiang (Wayne)

Nov 7, 2013


Agenda

Agenda

  • Introduction & Holding Review

  • Macroeconomic Factors & Industry Overview

  • Company Overview

  • Management Outlook

  • Financial Analysis

  • Valuation

  • Conclusion & Recommendation


American eagle outfitters

Introduction: Founded in 1977 and went public in 1994, AEO is an apparel retailer targeting teenagers and young adults

2010:

Expands internationally

2007:

Traded on NYSE

2006:

Aerie, an intimates brand just for her, launches

2001:

Annual sales surpass $ 1 bn;

Cross the border to Canada

2000:

AE opens its 500th store

1999:

First flagship store in San Francisco

1994:

AE goes public on Nasdaq

1977:

The first AE store opens

Source: Company Website


Holding review we ve been holding aeo for a long time

Holding Review: We’ve been holding AEO for a long time

  • Transaction history

    • Dec 1999 – Buy 200 @ $44

    • Jan 2000 – Buy 200@ $27

    • Mar 2000 – Buy 600 @ $15.63

    • Feb 2001 – 3:2 Split

    • Mar 2005 – 2:1 Split

    • Apr 2005 – Sell 600 @ $26.284

    • Nov 2005 – Sell 700@ $23.33

    • Nov 2006 – Sell 400 @ $47.15

    • Dec 2006 – 3:2 Split

    • Nov 2007 – Sell 450 @ $22

    • Dec 2008 – Buy 1000 @ $9.07

    • Nov 2010 – Sell 500 @ $17.00

    • Apr 2011 – Sell 500 @ $16.04

  • Current Price: $ 14.65

  • Current Position: Long 1500 shares of AEO with a weighted average price of $5.2252

Source: Yahoo Finance


American eagle outfitters

Macroeconomic Factors: Disposable personal income, retail sales, and etc. are key drivers to apparel retail industry

United States Disposable Personal Income

YOY %, 2003 – 2012

Source: US Bureau of Economic Analysis


American eagle outfitters

Macroeconomic Factors: Disposable personal income, retail sales, and etc. are key drivers to apparel retail industry (cont’)

United States Retail Sales

YOY %, 2003 – 2013

Source: US Census Bureau, www.tradingeconomics.com


American eagle outfitters

Industry Overview: US apparel retail industry is growing at 4.7%, with women’s wear as the largest segment

United States apparel retail industry value

$ billion, 2008 – 2017

United States apparel retail industry category segmentation

% share, by value, 2012

CAGR (2012 - 2017): 4.7%

Source: Market Line Apparel Retail in the United States, Feb 2013, P8 - P11


American eagle outfitters

Industry Overview: Fairly fragmented market, moderate growth and independent consumers result in a moderate level of competition in the industry

Apparel Retail Industry Five Forces Analysis

Rivalry Competition

Suppliers’ Bargaining Power

  • Strong (4.3)1

    • The US apparel retail market is fairly fragmented

    • All kinds of players are in this market, such as branded retailers, department stores, hypermarkets, discount stores and etc.

    • Fast pace of change in fashion and low level of product differentiation add to competition

  • Weak (2.7)

    • Suppliers are clothing manufacturers and wholesalers, who usually are small to medium sized businesses

    • Branded retailers usually source from Asia

Substitutes

  • Medium (3)

    • Though there is no substitute to apparel, there are some to retail. One option is buying online

    • Major retailers are all building their online stores

    • There are growing number of online fashion stores

    • Home made and custom made clothing are niche alternatives

Buyers’ Bargaining Power

  • Medium (3)

    • All buyers are large amount of individual consumers

    • Low switching cost among brands

    • Retailers can differentiate themselves through styles, price ranges

    • Retailers need to offer what buyers want

Threat of New Entrants

  • Strong (4)

    • Barriers to entry are not high

    • There is little regulation in this industry

    • Low switching costs and low level of product differentiation make it easier for new entrants to compete with existing players

Footnote: 1. Number in the brackets is the overall rating for this factor, larger number means stronger power

Source: Market Line Apparel Retail in the United States, Feb 2013, P12 – P17


Company overview aeo operates 2 major brands while it also has a fast growing online business

Company Overview: AEO operates 2 major brands, while it also has a fast growing online business

  • AEO Brand

    • Targets 15 to 25-year old men and women

    • Denim is the cornerstone of the brand’s assortment

    • Gaining market share through differentiated fashion in key categories is a primary focus

    • 921 stores by first half 2013

  • aerie by AEO

    • Collection of intimates and personal care product for AEO girl

    • 135 stores by first half 2013

    • AEO Direct (Online business)

    • An extension of the lifestyle conveyed in the stores

    • Currently ship to 81 countries

    • Comparable sales increased 25% in 2012

Source: 2012 10-K, P3


Company overview aeo s business model focuses on the two ends of the value chain

Company Overview: AEO’s business model focuses on the two ends of the value chain

Business Model of AEO

  • Manufacture

  • During fiscal year 2012, purchase all of the merchandise from non-North-American suppliers

  • Rely on a small number of foreign sources for a significant portion of purchase

  • Sell

  • Through 1044 stores and online channel, as of end of 2012

  • 950 stores in US

  • 94 stores in Canada

  • Co-branded credit card (AEO Visa Card) and private label credit card (AEO Credit Card)

  • Ship & Distribute

  • Merchandise shipped directly from vendors and routed through 3rd party trans loaders

  • US distribution centers in Pennsylvania and Kansas

  • Canada distribution centers in Ontario

  • Jan 2013 newly opened 3rd party distribution center in Mexico City to support Mexican stores and e-commerce

  • Certain products shipped directly to stores

Source: 2012 10-K, P5 – P7


American eagle outfitters

Company Overview: With number of stores at a ceiling, comparable sales growth is the key for future growth

Revenue

Total Comparable Sales1 Growth

Number of stores

Merchandise improvement, service improvement, store remodeling and etc. are the drivers to increase comparable sales.

Footnote: 1. Comparable sales provide a measure of sales growth for stores and channels open at least one year over the comparable prior year period.

Source: 2012 10-K, P17, 2011 10-K, P17, 2010 10-K, P16


Management outlook the story in 2013 is not that promising

Management Outlook: The story in 2013 is not that promising

Management Outlook

Results

19 net openings for the whole company, as of Aug 3, 2013

10 in US, 1 in Canada

3 in China, 3 in HK, 2 in Mexico

Total comparable sales declined 6% as of Aug 3, 2013

AE declined 7%, aeire increased 1%, AEO Direct increased 17%

  • Store opening plan 2013

    • Approximately 50 AEO stores, primarily in North America, Mexico and China

  • Remodel and refurbish plan 2013

    • Remodel and refurbish approximately 45 to 55 existing AEO stores and close approximately 20 to 30 AEO stores and 15 to 20 aerie stores

Source: 2012 10-K, P4, Second Quarter 2013 Financial Results, P5, P10


Swot analysis

SWOT Analysis

Source: 2012 10-K, P23, 2013 Second Quarter 10-Q, P5


Financial analysis ratios

Financial Analysis – Ratios

Source: Morning Star


Financial analysis dupont

Financial Analysis – Dupont

Source: 2012 10-K


Dividend signaling

Dividend Signaling

  • During Fiscal year 2012, and Fiscal 2011. American Eagle paid quarterly dividends as shown in the table above. Included in the above table for the quarter ended October 27, 2012 AEO paid a special cash dividend of $1.50 per common share.

  • During Fiscal year 2013, American Eagle paid quarter dividends 0.125 each on June 27, 2013 and September 30, 2013.

Source: 2012 10-K


Recent stock performance

Recent Stock Performance

  • After March, 2013 American Eagle’s stock price has consistently been below the 200 day moving average

  • While the trend of the 200 day moving average is going downward, there is a slightly increase trend for 20 day moving average

20 & 200 Day Moving Average Stock Chart

Source: Yahoo Finance


Valuation wacc calculation

Valuation – WACC Calculation

  • We believe there is not that much volatility in this industry; therefore we add 0% premium into the WACC

  • No debt

Source: 2012 10-K


Valuation discounted cash flow

Valuation – Discounted Cash Flow

Source: 2012 10-K


Valuation comparable analysis

Valuation – Comparable Analysis

Source: 2012 10-K


Comparable stock chart

Comparable Stock Chart

  • American Eagle’s recent stock performance has been underperformed to S&P 500 and underperformed most of its competitors.

  • Retailers catering to the teen set are navigating a rough back-to-school season.

Source: Yahoo Finance


Decision drivers

Decision Drivers

  • Strengths

    • Strong brand with no debt

    • Above average capability of inventory control

  • Concerns

    • Nov 15, 2013 quarterly results could miss expectation

    • International expansion risk

    • Quickly changing fashion trends of teens


Recommendation

Recommendation

  • Valuation

    • Current Price $14.65 per share

    • Analyzed Price $14.48 based on Discounted Cash Flow

    • $14.70 based on Comparable Analysis

  • Recommendation

    • Hold


American eagle outfitters

Q&A

Thank you ,any questions?


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