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Social Media

Social Media. Eric Martin Vision Maker Media Interactive Media Specialist visionmakermedia.org/blogs/ eric eric.martin@unl.edu linkedin.com/in/emartin11 @ martineric visionmakermedia.org/interact/social-media-links bit.ly/ vmmsocial.

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Social Media

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  1. Social Media

  2. Eric MartinVision Maker MediaInteractive Media Specialistvisionmakermedia.org/blogs/eric eric.martin@unl.edu linkedin.com/in/emartin11 @martineric visionmakermedia.org/interact/social-media-links bit.ly/vmmsocial

  3. Nia NielsenCornerstone Print & MarketingDirector of Marketingnia.nielsen@gmail.com linkedin.com/in/nianielsen @nianielsen

  4. Which Post Was More Successful? A B

  5. Which Post Was More Successful? Likes: 16 Comments: 0 Shares: 19Reach: 1,600+ Likes: 76 Comments: 6 Shares: 176 Reach: 17,000+

  6. The Big Picture

  7. Metric Mapping

  8. Quantitative Metrics (Examples) • Number of click-throughs for shared links (HootSuite, Google URL Builder) • Percentage of referrals to the Vision Maker Media sites (Google Analytics) • Page and Post Likes (Facebook Insights, YouTube) • Post Reach, Clicks and Engagement (Facebook Insights) • Weekly Total Reach (Facebook Insights / weekly admin e-mail) • “Talking About This” (Facebook page) • Video Views (Facebook Insights, YouTube, Vimeo, blip.tv statistics) • Number of Followers (Facebook, tumblr, twitter, YouTube, Pinterest) • Number of shares of newsletters (ConstantContact)

  9. Qualitative Metrics (Examples) • Comments & Wall Posts (Facebook, YouTube, Blog Posts) • @mentions & #FF (twitter, HootSuite) • Sentiment (positive, negative, neutral) (socialmention) • Demographics (Age, Gender, Country, City, Language, etc.) (Facebook, YouTube, Twtrland, Hootsuite, Private Social Network) • Online video viewing habits and engagement (YouTube Overall and Individual Video Insights – HotSpots, Average Time Spent Watching, Etc.)

  10. Vision Maker Media Metric Maps (Sample)

  11. Open Forum

  12. Take Aways

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