Communications lessons from sandy hook
This presentation is the property of its rightful owner.
Sponsored Links
1 / 25

Communications Lessons From Sandy Hook PowerPoint PPT Presentation


  • 221 Views
  • Uploaded on
  • Presentation posted in: General

Communications Lessons From Sandy Hook. Oregon School Public Relations Association. A Quiz… Fact or Fiction. The shooter was 24 year old Ryan Lanza The Mother of the shooter at Sandy Hook Elementary school taught there at one time

Download Presentation

Communications Lessons From Sandy Hook

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Communications lessons from sandy hook

Communications Lessons From Sandy Hook

Oregon School Public Relations Association

Dr. Mary Schoenfeldt. [email protected]


Communications lessons from sandy hook

Dr. Mary Schoenfeldt. [email protected]


A quiz fact or fiction

A Quiz… Fact or Fiction

  • The shooter was 24 year old Ryan Lanza

  • The Mother of the shooter at Sandy Hook Elementary school taught there at one time

  • A man was arrested outside of Sandy Hook elementary school on the morning of the shooting

  • The school asked for teddy bears to comfort their students

  • The community needed volunteers, especially grief counselors to come to Newtown to help

Dr. Mary Schoenfeldt. [email protected]


Sandy hook now you see it

Sandy Hook…Now You See It…

Dr. Mary Schoenfeldt. [email protected]


Now you don t

Now You Don’t…

Dr. Mary Schoenfeldt. [email protected]


Overview

Overview

  • 26 people killed in a small community

  • Some parents are city employees – everyone knew someone

  • Media and visitors shuts down the town. Gridlock

  • President comes to visit… so does Anderson Cooper and Dr. Phil

  • 21 Funerals in town in about a week

  • Massive law enforcement effort

  • Multiple Federal agencies respond

  • Businesses impacted

  • Volunteers… some invited … some not

  • $7.5 Million donated to families within 4 weeks

  • 60,000 Teddy Bears

  • Cascading Events… School leadership a victim, snow, flu, conspiracy theory

Dr. Mary Schoenfeldt. [email protected]


60 000 teddy bears

60,000 Teddy Bears!!!!


School issues shooting at a school not a school shooting

School Issues- Shooting at a school, not a school shooting

  • Key Leaders Victims

  • Plans in place… worked well for the most part

  • Rebuild? Tear it down?

  • Relocate and Reopen New Sandy Hook Elementary

  • Costs

  • Personnel Decisions

    • Superintendent

    • Sandy Hook Principal

  • Neighboring schools in lock down

  • Non Traditional Support Methods… Comfort Dogs, horses and pigs

  • Trigger Events for Kids – scraping chairs

  • Staff – Parking Lot Phone Call Support

    TYPICAL Reactions: Scapegoat, Staff turn over, Test Scores, Vocabulary… 12-14, Anniversaries

Dr. Mary Schoenfeldt. [email protected]


Donations management voad adventist disaster services

Donations Management… VOADAdventist Disaster Services

Dr. Mary Schoenfeldt. [email protected]


What are the pio issues around donations

What Are The PIO Issues Around Donations?

Dr. Mary Schoenfeldt. [email protected]


Community communication hub

CommunityCommunicationHub

Dr. Mary Schoenfeldt, [email protected]


Memorials intentional unintentional

Memorials… Intentional, Unintentional

Dr. Mary Schoenfeldt, [email protected]


Media communications issues

Media/Communications Issues

  • MSN Story giving address of school “send a sympathy card”

  • MSN Story asking for ‘Volunteers, especially Grief Counselors, please call…

  • Funeral Home Visit

  • Police information was wrong in the beginning

  • Newtown Bee provided Media Training to impacted First Responders

  • Connecticut Association of Funeral Directors… 18 volunteer Funeral Directors to help and a Media Consultant

Dr. Mary Schoenfeldt. [email protected]


We are not objective

We are NOT objective

  • An Event Impacts You….

  • Judgment May Be Impaired

  • School System Isn’t Alone… Use Your Resources

  • PIO/Communications Job During a Major Crisis May be Different Than Day to Day

Dr. Mary Schoenfeldt. [email protected]


Communications lessons from sandy hook

Dr. Mary Schoenfeldt. [email protected]


We are not alone

We Are Not Alone

Dr. Mary Schoenfeldt. [email protected]


Communications lessons from sandy hook

Dr. Mary Schoenfeldt. [email protected]


Communications lessons from sandy hook

Dr. Mary Schoenfeldt. [email protected]


Communications lessons from sandy hook

Dr. Mary Schoenfeldt. [email protected]


Communications lessons from sandy hook

Dr. Mary Schoenfeldt. [email protected]


Communications lessons from sandy hook

Dr. Mary Schoenfeldt. [email protected]


Communications lessons from sandy hook

Dr. Mary Schoenfeldt. [email protected]


Communications lessons from sandy hook

School Superintendent

Senator

Parent

SelectWoman

Dr. Mary Schoenfeldt. [email protected]


Communications lessons from sandy hook

Dr. Mary Schoenfeldt. [email protected]


Take aways

Take Aways

  • Coordination begins in chaos

  • It’s about relationships

  • Understand we are in this for the long haul

  • Spokesperson may change but message should be consistent

  • Perception IS reality

Dr. Mary Schoenfeldt. [email protected]


  • Login