Speak your business in 30 seconds or less
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Speak Your Business in 30 Seconds or Less ™. Ann Convery. Zzzzzzz. What do you do?. What do you do?. What is the average human attention span?. ANSWER: 9 seconds. That’s the attention span of a goldfish. Purpose. TO COMMUNICATE IN BUYER’S LANGUAGE

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Speak Your Business in 30 Seconds or Less ™

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Speak your business in 30 seconds or less

Speak Your Business in30 Seconds or Less™

Ann Convery


Speak your business in 30 seconds or less

Zzzzzzz

What do

you do?

What do

you do?


What is the average human attention span

What is the average human attention span?

ANSWER:9 seconds

That’s the attention span of a goldfish.


Purpose

Purpose

TO COMMUNICATE IN

BUYER’S LANGUAGE

  • CREATE a short 30-second hook, using verbs, numbers and PR techniques, that touches the subliminal needs in your prospect’s mind and leaves them hungry…leaves them wanting more.


Speak your business in 30 seconds or less

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Speak your business in 30 seconds or less

1.The Zygarnik Effect - People remember incomplete tasks better than completed ones.

2. Curiosity is the single biggest factor in sales.

3. Human beings are about pattern recognition. “Speak Your Business” isaboutpattern interrupt.


Speak your business in 30 seconds or less

What's In it For Me?

WIFM


Speak your business in 30 seconds or less

Lizard Brain


Speak your business in 30 seconds or less

sales presentations

budget framework

short-term marketing resource

business plans

collateral development


Speak your business in 30 seconds or less

mother

childhood

money

baby

wealth

family

safe and sound

millionaire

debt

bankruptcy


Speak your business in 30 seconds or less

Gold Circle

“I’ve called all my members last week, and I’ve only got 4 positions left at $100,000 each. Are you in?”


12 12 12 rule

12-12-12 Rule

12 feet – You decide who the person is.

12 inches – You make up your mind.

12 words – You write them off.


Why people don t listen

Why People Don’t Listen


Speak your business in 30 seconds or less

THE DIFFERENCE BETWEEN TELLING,

SELLING AND “HOOKING”

TELLING: “I'm a realtor. I help people find their dream homes, refinance, or buy investment property.”

SELLING: “If you want to buy a house, no matter what your credit history, I can find you a loan that will get you a home.”

HOOKING: “Most people have to work until July until they start making money. I teach people to start making money in 60 days.”

POST-HOOK:“I teach people not to use their insurance. I usually save people from $12,000 to $30,000 in the initial meeting. We’ve saved our clients over 40 billion in the last 20 years.”


Speak your business in 30 seconds or less

“I’m a mortgage broker. I help people build their dream homes.”


Speak your business in 30 seconds or less

“I’m a mortgage broker. I help people build their dream homes.”

“I teach people 5 secrets of wealth and cash flow so they can leverage other people’s money and hang on to more of their own.”


Do not label yourself

DO NOT LABEL YOURSELF

"I am"


Speak your business in 30 seconds or less

win

transform

teach

achieve

"I am"

reorganize

manage

accelerate

create

simplify

develop

  •  I transform

  •  I accelerate

  •  I teach

boost

design

establish

capture

unleash

solve


Speak your business in 30 seconds or less

Numbers are a

universal language.


Speak your business in 30 seconds or less

“Our surgeon really helped my husband. People fly in from all over to see him. He’s an amazing doctor.”

“My surgeon has performed over successful operations with a % success rate. He patented of the techniques now used by doctors in different countries. People fly in from continents to see him. He has a -month waiting list.”

5,000

93

5

17

3

6


Speak your business in 30 seconds or less

The media conditions us to hear numbers.


Numbers cause anxiety

Numbers cause ANXIETY.

How much do you make?

How old

are you?

How much do

you weigh?


Don t give them your laundry list

Don’t Give ThemYour Laundry List

FEATURES

BENEFITS


Speak your business in 30 seconds or less

Average Message:We recover lost files for our clients. We also store files and monitor their computer systems to maintain smooth operations at all times.

Dollarized Message:

One $30,000 employee who surfs the Net, or sends personal emails for 2 hours a week, is costing companies $2,065 a year. One of our clients was losing over $100,000 a year in lost revenue. We plugged up the leaks in their computer system and saved them half a million in 5 years.

$

$

$

$

$

$

$

$

$

$

$

$

$

$

$


Speak your business in 30 seconds or less

Average Message:

We save all our clients money.

Dollarized Message:

We have one simple technique that has saved an average of $12,700 per client.


Speak your business in 30 seconds or less

"We sell good times."


Speak your business in 30 seconds or less

MONEY

LOVE/ RELATIONSHIPS

Did you know that 92% of people who buy insurance are paying too much?

This insurance policy has saved thousands of families from financial ruin and losing their homes.

Did you know that preventative care insurance helped keep people from 30 to 40% healthier and saved thousands of dollars in doctor’s bills?

When you have a simple heath question, using your insurance hotline can save you hours of time at the doctors office.

HEALTH & MONEY

TIME


The speak your business system

The SPEAK YOUR BUSINESS System

It’s not about you.

It’s about the dollarized / quantified results you can produce for them.


Speak your business in 30 seconds or less

15 Questions

to Ask Your

Moving Company


Speak your business in 30 seconds or less

Why should you educate?

1. STATUS

2. EXPERTISE

3. CURIOSITY

4. COMPLETE ATTENTION

5. THEY SHOULD BE WORKING WITH YOU


5 reasons why stories work like rocket fuel in your message

5 Reasons Why Stories Work Like Rocket Fuel in Your Message

  • Lower our unconscious

  • Facts tell, stories sell

  • Credibility and expertise

  • Terrific anecdotal evidence

  • Enhance status and power


Speak your business in 30 seconds or less

  • “I use these air filters myself, and I no longer have to dust my house.”

  • “I can't keep this skin cream in stock. A lot of my clients are asked if they've had facelifts.”


Speak your business in 30 seconds or less

  • “There are so many stories from using these supplements I can't name them all. My customers tell me their fatigue is gone, their sleep problems disappear, they lose weight -

  • one woman lost 45 pounds in three months.”

  • “One woman told me the first time her husband saw her in the tear-drop earrings he took her to dinner at the Bel Air.”


Speak your business in 30 seconds or less

“My surgeon is one of the best in his field. Thank God we found him. He saved my husband’s life. People fly in from all over the world to see him.”

“My surgeon has performed over successful operations with a % success rate. He patented of the techniques now used by doctors in different countries. People fly in from continents to see him. He has a -month waiting list.”

5,000

93

5

17

3

6


Speak your business in 30 seconds or less

Brain Teaser

On average, I find $50K to $100K in assets that my clients didn’t know they had. Then I teach them how to invest it for a safe and comfortable future.

You do?

Where?

I find buried treasure.

What do you do?


Speak your business in 30 seconds or less

Riddle Questions

  • Hotel Linen Supplier:

  • “Do you know the number one

  • reason people won’t return to

  • a hotel?”

  • Insurance Salesman:

  • “I guess you’ve heard that

  • only 5% of people will

  • retire wealthy?”

Pet Food Salesperson:

“Did you know 22% of pet

owners feel closer to their

pet than their spouse?”


Headline follow up

HEADLINE FOLLOW-UP

MESSAGE: “Many professionals can't grow their business because they hate to sell. I teach 10 easy steps to turn conversation into clients. One of my first clients doubled his sales in 30 days.”

HEADLINE FOLLOW-UP: “All the techniques in the world won't teach you how to sell if you don't know the biggest secret to sales.”


Success story follow up

SUCCESS STORY FOLLOW-UP

MESSAGE: “I teach our clients how to recover up to $400,000 on their phone invoices. When they work with us, they never have to speak to a telephone sales rep again.”

SUCCESS STORY FOLLOW-UP: “Three years later our client asked us to review their new phone contract, and we found another $69,000 in billing errors.”


New level follow up indicate that your success has brought you to a new level

NEW LEVEL FOLLOW-UPIndicate That Your Success Has Brought You to a New Level

  • “They call me when the bank says no.”

  • “The business has grown so fast we've had to re-think our original model.”


Range follow up

RANGE FOLLOW-UP

“We just took a company from 4 Million to 103 Million in 36 months.”


Mini testimonial follow up

MINI-TESTIMONIAL FOLLOW-UP

“The business has grown so fast we’ve outgrown our original model. It’s amazing. We’re working with a whole new level of clients.”


You know follow up you know what it s like when slightly nod your head

YOU-KNOW FOLLOW-UPYou Know What It’s Like When…(Slightly nod your head)

“When I arrived at EZ Rent-a-Car, there were 4 franchises. When I left, there were 110.”


Comebacks what to say if they already have what you do

Comebacks: What to Say if They Already Have What You Do

“My clients save up to $70,000 a year in on-going taxes.”


Allow them to think if they re not flying with you they re not flying first class

Allow them to think if they’re not flying with you, they’re not flying first class.


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