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Hyp othetical

Hyp othetical. Mercedes. Reinvigorating a Timeless Brand. T he P roblem. Mercedes : Losing Market Need to Get Share Younger. T he P roblem. ReEdwards : Need to get younger, without alienating current core consumers. T he T ruth.

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Hyp othetical

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  1. Hypothetical Mercedes Reinvigorating a Timeless Brand

  2. The Problem Mercedes: Losing Market Need to Get Share Younger

  3. The Problem ReEdwards: Need to get younger, without alienating current core consumers

  4. The Truth Your reputation is that you’re stale and unaffordable

  5. The Message Mercedes is Timeless, enjoyed for generations before, now and forever. Come see the new Mercedes.

  6. The Goal To sell more Mercedes to Millenials and keep them as lifelong customers

  7. Wants Materialistic Despite less wealth Quality and sex appeal To look good

  8. Marketing Plan #Mercedes TV Experiential Digital / Social

  9. Social Hashtag: Social Outlets Contest #Mercedes INCOME

  10. Digital and Mobile

  11. Traditional (TV)

  12. Experiential Nothing says popular and cool like this. And Budweiser has about as much to do with a concert like this as Mercedes does.

  13. Measuring Success

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