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Gravitec 2013. Top 10 US Retailers (USD, Billions). Source: Kantar Retail research and analysis. Note: US only, includes online and membership fee income. CLUB Business Model. Plus membership fees. Club Industry. U.S. Sales in Billions . Market Positions of Rivals. Pricesmart Inc. P.

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top 10 us retailers usd billions
Top 10 US Retailers (USD, Billions)

Source: Kantar Retail research and analysis

Note: US only, includes online and membership fee income

club business model
CLUB Business Model

Plus membership fees

club industry
Club Industry

U.S. Sales in Billions

market positions of rivals
Market Positions of Rivals

Pricesmart Inc.

P

Higher

Sam’sClub

Costco

Operating Margin

BJ’s

Lower

Few

Many

Number of Locations

Note: Circles are drawn roughly proportional to the sizes of the club chains based on revenue

club store keys to success
Club Store Keys to Success
  • New / Treasure hunt
  • No- frills warehouse
  • Members (segment)
  • Efficiency at pallet level/ cross-docking
  • Goal: 3 month slot then change
  • Disruptive pricing
  • Internet sales
  • Value drives member renewal
slide7
Map

448 locations: 41 U.S. States 85 locations: Canadian 32 locations: 18 Mexican states

23 locations: United Kingdom9 locations: Taiwan9 locations: Korea13 locations: Japan3 locations: Australia

slide9

Store Count Growth

United States

International

costco shoppers
Costco Shoppers

Percent of U.S. Households Shopped Costco:

18%

*Read as: 58% of Costco shoppers also shop at Walmart

Note: Bolding/highlighting indicates a significant difference between column percentages (95% confidence level)

*Read as: 16% of Costco shoppers also shop at Sam’s Club

Source: Kantar Retail ShopperScape®, July-September 2012

membership how
Membership (How)
  • 67 million card holders
  • 37 million households
  • Gold Star Member = $ 55
  • Business Member = $ 55
  • Executive Member = $ 110
  • Membership fees allow Costco

to maintain low margins

slide20

(Millions)

80% Gold

20% Business

costco
Costco
  • Customer Facts-
    • Yearly Shopping Frequency 11.7
    • $ spent per trip $101.54
  • Miscellaneous Facts-
    • Average size per unit 141,000 sqft
    • Average SKUs 3,700-4,500
swot analysis
SWOT Analysis

W

Strengths

  • Low Prices
  • Strong Brand
  • Operating Efficiency
  • Exceptional Workforce
  • Strong membership

Weaknesses

  • Burden of high wages paid to worker
  • Low price margins
  • E-commerce activities
  • Small Marketing budget
  • Aging clientle

Opportunities

  • Appeal to conscientious shopper
  • Expand into foreign stable markets
  • Mergers & Acquisitions
  • Massive supplier pool

Threats

  • Aggressive price

competition by rivals

  • Political complications in foreign markets
  • Cannibalization

S

O

T

life cycle maturity stage
Life Cycle – Maturity Stage
  • Costco is in the mature stage

?

conclusions
Conclusions
  • Overall, Costco is doing great!
costco club research
Costco Club Research
  • Data Sources
    • Costco’s Annual Report & 10K
    • Kantar Research
    • A.C. Nielson
    • Slide Share
    • Supermarket News
    • Retail Analysis
    • CNBC

Rob Barker 704 603 7773

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