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Open Leadership: The Upside Of Giving Up Control

Open Leadership: The Upside Of Giving Up Control. Charlene Li Altimeter Group March 13, 2010. For SXSW #open. A culture of sharing. It’s about relationships. These new relationships are changing business. New ways to get things done. Command & control. Why is social hard ?.

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Open Leadership: The Upside Of Giving Up Control

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  1. Open Leadership: The Upside Of Giving Up Control Charlene Li Altimeter Group March 13, 2010 For SXSW #open

  2. A culture of sharing

  3. It’s about relationships

  4. These new relationships are changing business New ways to get things done Command & control

  5. Why is social hard? Because realrelationships require that you give up control

  6. The need for open leadership When people get what they need from each other “How open do I need to be?

  7. Open Leadership Having the confidence and humility to give up the need to be in control, while inspiring commitment from people to accomplish goals How to give up control, and be in command

  8. 10 elements of openness

  9. Determine how open you need to be to meet your goals

  10. Four goals define your open strategy, but always start with learn

  11. Learn with monitoring tools

  12. Dialog with your community

  13. Curating Engagement Pyramid: Focus on Watching and Sharing • Producing • Commenting • Sharing • Watching

  14. DellOutlet drives sales with Twitter

  15. Help your members support each other

  16. Social + open = competitive advantage +2,200 Best Buy employees answer questions sent to @twelpforce

  17. Innovate with customer feedback

  18. Fiat gathers product and market intelligence Contributors submit ideas, and can include pictures and embed videos. Fiat gets valuable ideas for features and design, and marketing and advertising.

  19. What to do first

  20. #1 Align opennesswith strategic goals Examine your 2010 goals Pick one where open and social can have an impact

  21. #2 Understanding the upside What’s the value? Photo by Chris Heuer Of karaoke? Of +5 million fans?

  22. The new lifetime value calculation, based on your goals • Percent that refer • Size of their networks • Percent of referred people who purchase • Value of purchases • + Value of purchases • - Cost of acquisition • = Customer lifetime value • + Value of new customers from referrals • + Value of insights • Percent that provide support • Frequency and value of the support • + Value of support • + Value of ideas

  23. Make decisions with metrics Find more fans with large networks Encourage fans to make more referrals

  24. #3 Support open leadership Collaborative Independent Optimist Pessimist

  25. Convincing the curmudgeon Who can best work with a Worried Skeptic? Lovisa Williams US State Dept. @State for 4 years Wrote first social media policy

  26. #4 Manage risk with Sandbox Covenants

  27. #5 Embrace failure

  28. Buyer blog hit the right note

  29. Summary • New relationships require open leadership. • Find and support your open leaders: letting go will yield more results. • Get good a failure – you’ll have many.

  30. 31 Thank you Charlene Li charlene@altimetergroup.com blog.altimetergroup.com Twitter: charleneli For slides, send an email to slides@altimetergroup.com Join me for a book signing at 6:20pm http://bit.ly/buyopenleadership

  31. 32 About Us Altimeter Group is a strategy consulting firm that provides companies with a pragmatic approach to disruptive technologies. We have four areas of focus: Leadership and Management, Customer Strategy, Enterprise Strategy, and Innovation and Design. Visit us at http://www.altimetergroup.com or contact info@altimetergroup.com.

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