Presentation Transcript

1. Day 3 That Extra Little Bit of Magic

   Infusionsoft Mastery

2. Affiliates Part 1
3. No money down advertising. Create awareness in markets you may not have ever tapped into. Are an External, Commission-Only Sales Team, Who Could Ask For More? Affiliates
4. Talk someone into joining your program Affiliate signs up on your webform They are created and given a commission structure You deliver the affiliate resources they’ll need to drive traffic to you You also need to coach them through the process Then you need to pay them : ) High Level Overview
5. A program is a set of commissions It’s also how you give out affiliate resources You can move affiliates between programs You can NOT pay affiliate programs separately 1 ledger Can’t search order by affiliate commissions Your payment schedule Your program structure
6. Only 1 per application Somewhat poor navigation Only place to generate ads Only place to search commissions Only place to view ledger The infusionsoft affiliate center
7. Follow up sequences should work for them too You can time launch actions to affiliates Send them free stuff to send to their users Ask them questions about their market Give them their login frequently so they can check stats and feel comfortable with what you’re doing Getting your affiliates to work
8. Banners Swipe Survey The affiliate thanks page
9. Followup Sequences, The “Heart” of Infusionsoft Part 2
10. Educate & build a relationship with clients Pull them back to your order pages when it’s time Up sell existing clients Drive traffic to affiliate offers Communicate with affiliates Fulfill on orders Fill Webinars Push & Pull Your Contacts
11. You can time your sequence steps but only to the day. You can however change the scheduling of a few things in the batch job control. Allows you to time off of an event or date. (3 days before) Round to the day of the week or month. Pause & re-start based on actions. Only timing control in the system
12. Emails Fax Voice Broadcast Action Sets Orders Letters – Fulfillments Tasks (phone calls, personal correspondence) Can Contain Lots of Stuff
13. Prospect Client Fulfillment Up Sell Lead Nurture Affiliate Surveys System Types of sequences
14. Create 1 Step at 999 Days so People Don’t Die Out of the Sequence Keeps Your Timing Active Allows You to See People in The Sequence Make a Blank Step to Keep it Active
15. Make 1 fulfillment sequence for each product Make 1 lead sequence for each product Move your actions into these sequences (Maybe) Loosely couple your sequences
16. Stack the Cool Free Stuff Educational Materials Make Them Want to Hear From You Create Credit With Your Customers Build in a Few Affiliate Offers General Lead nurturing
17. First: Address Prescribed Tune-Ups that Apply The Goal is to Have Prospect Client Do Something to Nurture Your Leads Educational Materials Free Stuff Create a Report Work to do
18. Evergreen Automation Part 3
19. What Worked? What Didn’t
20. Find Those Templates That Were Successful Broadcasts, Turn Them Into Sequence Ready Templates Find Orders and Look at the Emails They Opened, Links They Clicked, When They Bought. Try to Simulate That In an Automated Sequence of Not Only Emails But Content Release as Well It’s Simple Really…
21. Look at what worked Turn that into a sequence Run it constantly Evergreen launches
22. Follow Up Sequence Cycler Part 4
23. Pause & un-pause 1 master sequence Allows you to cycle through your stuff 1 product or niche at a time. The cycler pauses each time a sequence starts The cycler is re-started when the sequence ends During a sequence, you can add a no-mail tag Use a Cycler
24. Slowly but surely you work through all your promotions in the order the client would like to receive them. You Don’t Mail Them Too Much At the End of the Day, Your Sequence or the Time You Work a Prospect is the Total of All Sequences everything is promoted
25. Is Infusionsoft Mastery And that my friends…