4th Annual Ubiquitous Computing Conference

1. 4th Annual Ubiquitous Computing Conference Developing an eLearning Strategy January 4, 2001 Philip DiSalvio, Ed.D., Director SetonWorldWide Seton Hall University

2. Agenda Developing an eLearning Strategy • What is an eLearning strategy? • Seton Hall’s eLearning strategy • eLearning strategic models • Aligning an eLearning strategy with a campus eLearning infrastructure Philip DiSalvio, Ed.D.

3. What is an eLearning Strategy? • eLearning designations • Online learning, web-based learning, computer-based learning, internet learning • Technology-based, learner controlled, learning delivered on a continual basis, receiving knowledge when and where it is needed • Education delivered to desktop live by an instructor or self-paced from a curriculum data stored on an enterprise LAN or via an ISP • Components of an eLearning solution • Content • Technology • Services • Areas affected by eLearning organizational structure • Speed: How quickly can the organization respond to change? • Money: How available are funds and who controls the money? • Talent: Do you have the best people to get the job done? • Alignment: How well aligned is e-learning with the rest of the institution? Philip DiSalvio, Ed.D.

4. Seton Hall’s eLearning Strategy Conclusions of the SHU Virtual University Task Force • Internet as a transforming set of technologies • Response to the Internet opportunity essential • Changing competitive landscape • Online must surpass quality of on-campus • Speed to market and customer service • The need for a flexible campus bureaucracy • “Internet start-up company” infrastructure SetonWorldWide Infrastructure • Selected full-degree graduate programs with high market potential • Financial incentives and administrative staff support • Governance outside of traditional academic bureaucracy • Technology capability not dependent on internal limitations • Emphasis on quality, customer service and market competitiveness • Recognition of brand-name importance Philip DiSalvio, Ed.D.

5. The Seton Hall eLearning Infrastructure A SHIFT IN ATTITUDE “We can do it ourselves” changed to “What’s the best way to do It” Philip DiSalvio, Ed.D. Information Technology Division Academic Division

6. Seton Hall UniversityeLearning Organization Overlapping Units Philip DiSalvio, Ed.D.

7. Higher Education Strategies Brick Universities Brick & Click Universities Click Universities Exclusively Campus-based educational offerings No eLearning Strategy Combination of Campus-based and distance education offerings eLearning Strategy Exclusively distance education based offerings eLearning Strategy Philip DiSalvio, Ed.D.

8. eLearning Strategic Organizational Models free-standing universities with distance education division within academic affairs free-standing universities with distance education profit subsidiary free-standing universities with membership in a consortium offering their own independent degree Seton Hall VCU Maryland Cornell Southern Regional Education Board Electronic Campus California Virtual U. Temple NYU e-learning companies “prestige” universities partnering with others to offer high-quality non-credit courses Western Governors University Knowledge Universe Gen free-standing universities contracting with outside organization to develop, sell or distribute online product free-standing institution bringing together under a single academic banner courses courses created at other institutions Harvard/Stanford Harvard/Pesare UCLA/Online Learning, Inc. Columbia/Fathom Northwestern/Cognitive Arts Philip DiSalvio, Ed.D.

9. Higher EdInternal OrganizationaleLearning Strategies Brick & Click Universities Single Learning Units Exclusive Outsourcing Independent Distance Ed Division Philip DiSalvio, Ed.D.

10. eLearning Strategy Single Learning Unit Budget unit serving as a support structure for distance education Information Technology Division? Academic Affairs Division? • If within IT division ... • academic oversight? • adequate technological & instructional capacity? • self-sustaining or IT budgetary support? • If within Academic Affairs division … • outsource or use internal IT resources? • can redundancy be avoided? • self-sustaining or academic budgetary support • Philip DiSalvio, Ed.D.

11. eLearning StrategyIndependent Distance Education Division Self-Sustaining Division Responsible for Distance Education For profit subsidiary to devise and market Separate division develop & distribute credit & distance learning programs (NYU, Temple, Cornell) non-credit offerings (Learning Innovations/UW) Profits underwrite existing & new programs “Tub on its own bottom” Contracts for content Contracts with internal faculty & programs Philip DiSalvio, Ed.D. College of Education University College College of Nursing School of Law College of A&S

12. eLearning Strategy Exclusive Outsourcing Solving eLearning Solution Through Alliances with eLearning Vendors Single Unit Independent Division Services Content Content Services Technology Technology

13. Determining an Online Campus InfrastructureOrganizational factors to consider in developing an eLearning strategy Resources available Resource requirements Technology plan eLearning specifications for learning technologies Key technologies Support services Culture, mission, vision of the organization eLearning organizational alignment

14. Organizational Factors to Consider in Developing an eLearning Strategy Organizational missionto what degree is the organization strategically committed to elearning? Key technologieswhat technologies must be in place for an effective elearning product? Resources availablewhat resources does organization possess? Resource requirementswhat resources must be acquired?(people, tools,etc.) Technology plan- is network robust enough to handle increased demand - is there a hosting strategy? - is there a technical architecture? - is there technical support? - is there instructional design support? - is there faculty and student technical support? e-Learning specificationsinstitutional quality and design specifications Support services - is there an online admission capability? - is there a help desk? - is there registration and enrollment support? - is there administrative support? - is there faculty development support? - is there student support? e-Learning alignmentwith stakeholders (faculty, administration, etc.) Philip DiSalvio, Ed.D.