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Groupon. Kevin Cornwell, Bianca Lofton, Elia Nieto, Akram Khalil. Statement of Problem. The positive and negative effects of professionals and businesses using Groupon . What Is Groupon ?. Middle-man website that offers discounted deals to customers

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Kevin Cornwell, Bianca Lofton, EliaNieto, Akram Khalil

Statement of Problem

The positive and negative effects of professionals and businesses using Groupon.

What Is Groupon?

  • Middle-man website that offers discounted deals to customers

  • Buy anything, anywhere, anytime on the web or mobile

  • Mission is “to become the world's commerce operating system”

  • Groupon Local, Groupon Getaways, Groupon Goods

  • Register with an email address

  • Groupon “Just For You”

  • Best deals at the lowest prices

How Businesses Use Groupon

  • Promote deals to attract new customers

  • Measure their promotions impact

  • Calculate their profitability to see how Groupon is making their business grow

  • Can receive demographics about their customers to help market more effectively

  • Can easily create a deal with the DIY tool

  • Can use Breadcrumb POS – easy to use and less costly than older payment systems, offers 24/7 live support, and ability to view daily/monthly sales reports

How Professionals Use Groupon

  • To find unbeatable deals all over the world for virtually anything!

    • Groupon Local, Groupon Getaways, Groupon Goods

  • The best deals at the lowest prices – up to 30% less than LivingSocial

  • Easy access through the web or mobile apps

Benefits of Groupon for Professionals

  • Moved from a push marketing model to a pull marketing model

  • Redesign website, personalized homepage

  • Launched an app to position itself as a “true online marketplace”

  • Greater access through Groupon Goods

  • Facilitate purchases and searches

  • Attract more customers

Benefits of Groupon for Businesses

  • Offers a DIY tool called Deal Builder, select a template and build an offer

  • Post offers instantaneously

  • “Best of Groupon Merchants” is a collection that recognized the best businesses for great customer service and most popular offers sold

Negative Effects of Using Groupon

  • Some customers are turning against Groupon

  • Providing false advertising & misleading information

  • Overselling deals hurting small businesses

  • Inflated saving claims and deceiving discounts

  • Substandard & poor customer service

  • Groupon broke its promise to dissatisfied customers

Videos of Negative Effects of Using Groupon



Tips and Suggestions For Improved Groupon Use

  • Do a little research on the deal before you buy it

  • Pay attention to policies specially the policy of returns, refunds &cancelation

  • If you are a business owner make sure you know the percentage Groupon taking from your deal

  • Small businesses should know how many deals they can handle

  • Pay attention to the products condition, if its new or refurbished

Advices for Improved Groupon

  • The ability to provide enough quantity & on specific time

  • Better their policies such as, refunds policies and cancelation right

  • Products or services should be displayed clearly and defined specifically

  • Accurate saving and accurate discounted deals

  • Better their reputation and satisfy their dissatisfied customers

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