5th international conference on marketing 2017 colombo sri lanka 25 th 26 th may 2017
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The 5th International Conference on Marketing (ICOM-2017) will create a golden platform with a keynote forum, scientific sessions, an executive round table and a social networking dinner explore new areas, advanced technologies, concepts and trends of marketing.

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5th International Conference on Marketing 2017 –Colombo, Sri Lanka| 25th & 26th May 2017

Theme: "Market Intelligence and Business Analytics: Beyond Market Research"

Call for Papers

KhonKaen University (KKU), Thailand & LIU Global invites you to The 5th International Conference on Marketing (ICOM-2017) which will be held on 25th – 26th May 2017 at Colombo, Sri Lanka under the theme of "Market Intelligence and Business Analytics: Beyond Market Research". The ICOM-2017 conference will be organized by The International Institute of Knowledge Management (TIIKM).

All accepted abstract and full papers (for those who register for the conference) will be published in the refereed conference proceedings with ISSN (2357-2655) and published electronically after the conference. The ICOM organizing committee will also make every effort to submit the proceedings to be indexed in the Thomson Reuters, SCOUPS, Mendeley, CiteULike and Google scholar. Furthermore best papers will be published in the supporting journals of ICOM 2017. Best presentation award will await for the best research presentation while encouraging young researchers to submit their papers by awarding.

The followings tracks will be covered by the conference. (But are not limited to)

  • Market Intelligence for Purposeful Managerial Decisions

  • Business Analytics for Value Creation

  • Value Creation through Value Chain Management

  • Strategic Marketing Dynamic Capabilities for Competitive Advantage

  • Strategic Social Marketing for Sustainable Business

  • Digital Marketing and Value Creation

    Please submit your abstract to: [email protected] on or before 10th February 2017 in order to take part in the Marketing Conference 2017.

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