Proposition c the clean water safe parks community trails initiative
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Proposition C: The Clean Water, Safe Parks & Community Trails Initiative. Presented by Peter Sortino President, Danforth Foundation. St. Louis 2004. Mission The year `04 is an historic year in St. Louis Community Engagement Process What do people think is important

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Proposition c the clean water safe parks community trails initiative

Proposition C:The Clean Water, Safe Parks & Community Trails Initiative

Presented

by

Peter Sortino

President, Danforth Foundation


St louis 2004
St. Louis 2004

  • Mission

    • The year `04 is an historic year in St. Louis

  • Community Engagement Process

    • What do people think is important

  • Project Development and Implementation

    • The 2004 Action Plan


Clean water safe parks community trails initiative
Clean Water, Safe Parks & Community Trails Initiative

  • St. Louis' Unique Asset - Its Rivers & Streams

  • Other Organizations Laid Groundwork

  • Grand Vision for the Future

  • Vehicle for Implementation - Creating Regional Park Districts

  • Stable Source of Local Revenue Needed


Proper positioning essential
Proper Positioning Essential

  • Engaging Political Consultant is Essential

  • Initial Survey Research Conducted in 1998

  • Key Issues Identified:

    • Improve Water Quality

    • Increase Park Safety

    • Provide New Community Trails

    • Improve, Restore and Expand Local Parks

    • Provide Expanded Public Access

    • Preserve and Protect Natural Land and Wildlife


Illinois missouri legislation
Illinois & Missouri Legislation

  • Authorized Creation of Regional Park and Recreation Districts

  • Proposed Approval of 1/10th Cent Sales Tax

  • Food/Prescription Drugs Exempt

  • Revenue Sharing

  • Prescribed Ballot Language

  • Illinois & Missouri Legislation Approved May 1999


Develop broad based support
Develop Broad-Based Support

  • Usual Suspects

    • Environmentalists

    • Park & Trail Advocates

  • Others Needed

    • Elected Officials

    • Organized Labor

    • Clergy/Religious

    • Business Leaders/Organizations

    • Civic/Community Leaders/Organizations


Placed on ballot spring summer 2000

7 Counties in Bi-State Area:

Missouri:

City of St. Louis

St. Louis County

St. Charles County

Illinois:

Clinton County

Madison County

Monroe County

St. Clair County

Placed on BallotSpring/Summer 2000



Campaign effort spring summer 2000
Campaign EffortSpring/Summer 2000

Phase I

  • Survey Research

  • Fundraising

  • Cultivate Strong Bi-State Leadership

  • Endorsements

    • Personal

    • Organizations

    • Political


Campaign effort late summer fall 2000
Campaign EffortLate Summer/Fall 2000

Phase II

  • Fundraising - $1.5 Million

  • Direct Mail - Targeted

  • Print Media - Display Broad Support

  • TV/Radio - Efficient Use of Media Market


Election day november 7 2000
Election DayNovember 7, 2000

Overall Result: 65% Agreement

Tax Generates $21 Million Annually


Formation of the districts
Formation of the Districts

  • January 2001 - Members Appointed


Early actions
Early Actions

  • $36 Million Commitment for Confluence Greenway

  • New Director Hired - David Fisher

  • Program management Work Underway on Confluence Greenway


Confluence greenway the heart of our regional park system
Confluence Greenway“The Heart of Our Regional Park System”


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