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Proposition C: The Clean Water, Safe Parks & Community Trails Initiative

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Proposition C: The Clean Water, Safe Parks & Community Trails Initiative. Presented by Peter Sortino President, Danforth Foundation. St. Louis 2004. Mission The year `04 is an historic year in St. Louis Community Engagement Process What do people think is important

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proposition c the clean water safe parks community trails initiative

Proposition C:The Clean Water, Safe Parks & Community Trails Initiative

Presented

by

Peter Sortino

President, Danforth Foundation

st louis 2004
St. Louis 2004
  • Mission
    • The year `04 is an historic year in St. Louis
  • Community Engagement Process
    • What do people think is important
  • Project Development and Implementation
    • The 2004 Action Plan
clean water safe parks community trails initiative
Clean Water, Safe Parks & Community Trails Initiative
  • St. Louis\' Unique Asset - Its Rivers & Streams
  • Other Organizations Laid Groundwork
  • Grand Vision for the Future
  • Vehicle for Implementation - Creating Regional Park Districts
  • Stable Source of Local Revenue Needed
proper positioning essential
Proper Positioning Essential
  • Engaging Political Consultant is Essential
  • Initial Survey Research Conducted in 1998
  • Key Issues Identified:
    • Improve Water Quality
    • Increase Park Safety
    • Provide New Community Trails
    • Improve, Restore and Expand Local Parks
    • Provide Expanded Public Access
    • Preserve and Protect Natural Land and Wildlife
illinois missouri legislation
Illinois & Missouri Legislation
  • Authorized Creation of Regional Park and Recreation Districts
  • Proposed Approval of 1/10th Cent Sales Tax
  • Food/Prescription Drugs Exempt
  • Revenue Sharing
  • Prescribed Ballot Language
  • Illinois & Missouri Legislation Approved May 1999
develop broad based support
Develop Broad-Based Support
  • Usual Suspects
    • Environmentalists
    • Park & Trail Advocates
  • Others Needed
    • Elected Officials
    • Organized Labor
    • Clergy/Religious
    • Business Leaders/Organizations
    • Civic/Community Leaders/Organizations
placed on ballot spring summer 2000
7 Counties in Bi-State Area:

Missouri:

City of St. Louis

St. Louis County

St. Charles County

Illinois:

Clinton County

Madison County

Monroe County

St. Clair County

Placed on BallotSpring/Summer 2000
campaign effort spring summer 2000
Campaign EffortSpring/Summer 2000

Phase I

  • Survey Research
  • Fundraising
  • Cultivate Strong Bi-State Leadership
  • Endorsements
    • Personal
    • Organizations
    • Political
campaign effort late summer fall 2000
Campaign EffortLate Summer/Fall 2000

Phase II

  • Fundraising - $1.5 Million
  • Direct Mail - Targeted
  • Print Media - Display Broad Support
  • TV/Radio - Efficient Use of Media Market
election day november 7 2000
Election DayNovember 7, 2000

Overall Result: 65% Agreement

Tax Generates $21 Million Annually

formation of the districts
Formation of the Districts
  • January 2001 - Members Appointed
early actions
Early Actions
  • $36 Million Commitment for Confluence Greenway
  • New Director Hired - David Fisher
  • Program management Work Underway on Confluence Greenway
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