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2008 National UniServ Managers Conference. Using Technology in Our Work with Staff. Maureen Cronin, NJEA Don Blake, NEA. Agenda. Social Media Survey Results: What you told us . . . Overview: Web 2.0 and Social Media Social Media: Issue Organizing by Example

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2008 National UniServ Managers Conference

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2008 national uniserv managers conference

2008

National UniServ

Managers Conference

Using Technology in Our Work with Staff

Maureen Cronin, NJEA

Don Blake, NEA


2008 national uniserv managers conference

Agenda

  • Social Media Survey Results:What you told us . . .

  • Overview: Web 2.0 and Social Media

  • Social Media: Issue Organizing by Example

  • Step-by-Step: MySpace, Facebook, Change.org, Linked-In,YouTube

  • Is Social Media for You?

  • Making Successful Use of Social Media

  • Dialogue: Leveraging social media


2008 national uniserv managers conference

What You Told Us . . .

1. Briefly describe experiences if any, you've had with staff using or encouraging the use of social networking sites such as You Tube, Facebook, MySpace or others with local leaders/associations? Were these positive or negative experiences?


2008 national uniserv managers conference

What You Told Us . . .

2. How do you or your UniServ Directors/Representatives apply social networking to association organizing and representation?


2008 national uniserv managers conference

What You Told Us . . .

3. How much time is devoted to the use of social networking in your work life or the work life of Uniserv staff?


2008 national uniserv managers conference

What You Told Us . . .

4. What conversations are occurring in your state about the use of social networking as a vehicle to generate member involvement in collective action?


2008 national uniserv managers conference

Lingo

  • Web 2.0

  • Social Media

  • Social Network(ing)


2008 national uniserv managers conference

Web 2.0 and Social Media

Example: igoogle


2008 national uniserv managers conference

Social Media:Three Basic Elements,

Three Dynamic Changes

Elements:

  • Everybody can be a publisher

  • There are no gatekeepers (content or comments)

  • Finally, social media is about the tools themselves

Dynamic Changes:

  • the way that technologies are designed,

  • the way that participation spreads,

  • the way that people behave.


2008 national uniserv managers conference

Social Networking Sites

  • web-based services that allow individuals to:

  • construct a public or semi-public profile within a bounded system,

  • articulate a list of other users with whom they share a connection,

  • view and traverse their list of connections and those made by others within the system.

social network sites are unique not because they allow individuals to meet strangers, but rather that they enable users to articulate and make visible their social networks


2008 national uniserv managers conference

110 million active members

Mixed demographics

62 million active members

83% Caucasian, moreconservative group


2008 national uniserv managers conference

Social Media:Issue Organizing by Example


2008 national uniserv managers conference

Is Social Media For You?

Six signs that Social Media Isn’t for You:

  • You’re still trying to get a handle on your association’s basic technology infrastructure

  • Your target audiences aren’t using social networking tools

  • You don’t have time to experiment with something that might not work

  • You’re not willing to work with technologies that don’t work as well as they could

  • You’re not willing to invest in gaining a real understanding of the medium

  • You want clear editorial control over your brand and message


2008 national uniserv managers conference

Opportunities in Social Media

  • Establishing a simple Web presence

  • Promoting specific actions or petitions

  • Consolidating existing, unofficial social media related to your organization

  • Informal outreach that blends the personal and professional

  • Researching potential partners, employees, etc.

  • Strengthening relationships between people who already know each other

  • Encourage and respond to constituent feedback quickly


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