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Luis Ricardo Gutiérrez Latin America Strategic Director – EMBARQ General Secretary - SIBRT

HIGH QUALITY URBAN PUBLIC TRANSPORTATION FOR ALL. Luis Ricardo Gutiérrez Latin America Strategic Director – EMBARQ General Secretary - SIBRT. Ahmedabad, India - Sep 2012. Summary. The Modernization Process of the Public Transport in Latin America

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Luis Ricardo Gutiérrez Latin America Strategic Director – EMBARQ General Secretary - SIBRT

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  1. HIGH QUALITY URBAN PUBLIC TRANSPORTATION FOR ALL Luis Ricardo Gutiérrez Latin America Strategic Director – EMBARQ General Secretary - SIBRT Ahmedabad, India - Sep 2012

  2. Summary • The Modernization Process of the Public Transport in Latin America • The Union of Public Transit Agencies from Latin America • SIBRT Pillars • Benchmarking & Innovation • Branding and Communication • Cooperation with Private Operators and Industry Suppliers • Political, Comercial and Financial Developments • Conclusion

  3. The modernization process of public transport in Latin America

  4. Latin America: The Most Urbanized Region in the World 85.5% 82.0% 79.5% 75.7% URBAN POPULATION 2011: Latin America: 477 80% India: 360 30% China: 673 50% Source: PRB 2011 www.prb.org/DataFinder/Geography/ 70.6% 65.2% 56.4% Source: CELADE http://www.eclac.org/celade/proyecciones/basedatos_BD.htm

  5. 134 Cities with BRT/Exclusive Bus Corridors 3,750 km and 22 million pax/day Worldwide, 2012

  6. 2012 Worldwide BRT Data - Key Indicators by Region Source: http://brtdata.org - Produced by CoE BRT ALC and EMBARQ, in partnership with IEA and SIBRT

  7. Latin America relevance in the BRT expansion Europa 42 cities 0.94 M pax/day USA and Canada 19 cities 0.68 M pax/day Asia 24 cities 6.3 M pax/day Africa 3 cities 0.24 M pax/day Oceania 7 cities 0.33 M pax/day LatinAmerica and Caribbean 48 cities 13.5 M pax/day 62% of the world demand for BRT/Exclusive Bus Corridors are concentrated in 48 Latin American cities

  8. SIBRT’s Basic Definitions of BRT and ITS • Bus Rapid Transit (BRT) • High demand corridors with metro-type services with buses. • In many cases they are complemented with feeder services. Usually they coexist with conventional systems, generally without regulation, that serves long routes from one end of the city to the other end of the city. • Integrated Transport Systems (ITS) • Transit system with at least fare integration (unified fare collection and smart card) at city level. • Integrated transit operation with trunk-feeder routes, complemented with walking and bike, provides services from door to door. ITS are intermodal systems that may integrate BRT, metros and other subsystems. Example: TransMilenio, Bogotá Example: RIT Curitiba

  9. Two ways towards the Full ITS • In most of the non Brazilian Latin America, cities started with BRT corridors, then built BRT networks, and are now evolving to FULL Integrated Transport Systems. • In Brazil and Chile cities started with Integrated Transport Systems, then built BRT to optimize high demand corridors evolving to FULL Integrated Transport Systems Foto: Luis Antonio Lindau/ EMBARQ Brasil

  10. ITS and BRTs in the Latin America Agenda With BRT Without BRT FULL ITS Not Integrated Integrated

  11. Type of Systems managed by SIBRT Agencies Source: SIBRT Data Sheets (www.sibrtonline.org/fichas-tecnicas)

  12. The Modernization Challenges • Public Policy • Vision of a Mobility which structures a Sustainable City • Political Will, Leadership and Alliances • Laws and Regulations focused on City and Mobility • Financing to ensure Quality of Service • Modern corporatization of the bus service: • public and private cooperation, and strong technical and organizational development • Development of human capital and technical capabilities

  13. Closing the Investment Gap • In the next 10-15 years, 242 Latin American Cities with more than 250 thousands inhabitants (around 370 millions total), will demand: • US$ 27 billion in public investment in infrastructure, in order to implement 5,400 kilometers of BRT additional corridors. • US$ 70 billion in private investment for the transit fleet renewal.

  14. Modernization Ecosystem National and Sub-national governments Intelligence: Center of Excellence, Academy, Consulting, NGOs Operators: Companies and Associations (NTU, AMTM…) Banks: Private, Multilateral and National Development Industry Suppliers: Vehicles and Technologies USERS MEDIA

  15. The Union of Latin American Transit Agencies

  16. The Latin American Association of Integrated Systems and BRT – SIBRT Works for the development and improvement of the quality of urban transport in the region

  17. Lessons from other Benchmarking Associations Supported by the Railway Technology Strategy Centre of the Imperial College of London METROS (15 NOVA, 15 COMET) BUSES (11 BUSES COMPANIES)

  18. Principles for a BENCHMARKING Association 1 2 3 Benchmarking group belongs to its members Benchmarking requires a long term commitment The group works under a strict confidentiality agreement Characteristics of a good BENCHMARKING… • It’s not only theory • Provides perspectives that add value • Facilitates the constant information exchange between members • Results depend upon the attitude of each agency – TOP LEVEL ENGAGEMENT • Delivers practical results • Focus on implementable results • Allows for industry wide thinking

  19. Creating the Association • Bogota, Colombia – November 2009 • 11 agency representatives agree to meet in Curitiba and form the Association • 5 countries engaged: Brazil Chile Colombia Ecuador Mexico

  20. The Association Constitution • Curitiba, Brazil – April 2010 • 14 public agencies constitute the Association • 5 countries engaged: Brazil Chile Colombia Mexico Ecuador

  21. Today: 19 Public Agencies from 8 Countries

  22. Organizational Structure Estructura SIBRT Governance Bodies • The Association Highest Authority • Composed by Full Associates with voice and vote • Observers and Honorary Associates with voice • Annual Reunion GENERAL ASSEMBLY • Elected by General Assembly for nonrenewable 2 years • Composed by 1 President and 4 sub-regional Vice-Presidents • Gets together between General Assemblies EXECUTIVE COMMITTEE • The Association Governance Permanent Body • Responsible for administration and technical work • Elected by General Assembly for renewable 4 year period • Reports to the Executive Committee and General Assembly GENERAL SECRETARIAT

  23. Organizational Structure GENERAL ASSEMBLY: Types of Associates Full Associates Public agencies that manage ITS and/or BRT in operation. Voice and vote right. Observers Public agencies that manage ITS and BRT in implementation with funding approved. Voice right. Honorary Individuals nominated by the General Assembly in recognition of his/her merits. Has the right of voice. Jaime Lerner is the SIBRT Honorary President

  24. Organizational Structure EXECUTIVE COMMITTEE: Vice-presidents for Sub regions PRESIDENCY URBS Curitiba VICE-PRESIDENCY Mexico, Central America and Caribbean: METROBUS Mexico DF VICE-PRESIDENCY Colombia, Venezuela and Ecuador: METROCALI Cali VICE-PRESIDENCY Brasil, Uruguay and Argentina: BHTRANS Belo Horizonte VICE-PRESIDENCY Peru, Bolivia, Chile and Paraguay: PROTRANSPORTE Lima

  25. Organizational Structure GENERAL SECRETARIAT: Organization Chart GENERAL SECRETARY Luis Gutiérrez EXTERNAL AUDIT Alexandra Álvarez TREASURY & OPERATION MANAGEMENT Larissa Da Silva COMMERCIAL MANAGEMENT Martha Gutiérrez Technical Areas BENCHMARKING & INNOVATION André Jacobsen COMUNICATION & BRANDING Fagner Glinski PUBLIC POLICY & FUNDING OPERATORS & SUPPLIERS RELATIONS

  26. Funding • Funding Sources • Annual fee for membership • From Full Associates: US$ 10,000 • From Observers: US$ 5,000 • Donation • From Strategic Allies: annual contribution (flexible use) • For Special Projects, such as events, publications and campaigns: depending on the input scheme Principles of the Financial Management • By statutory agreement SIBRT is self-financed • Outsourced management with high technical quality • Transparent management and accountability • External audit with international standards

  27. Areas of Action

  28. Area 1: Benchmarking and Innovation Objectives • Identify and disseminate best practices • Share experiences, lessons and strategic information for decision making • Establish and improve quality standards continuously and cumulatively • Generate information to support dialogue with governments, regulators and other stakeholders • Contribute to the technical • capacity building in the agencies.

  29. Area 1: Benchmarking and Innovation Main Topics • Quality of Service and User Satisfaction • Road Safety for urban buses • Financing of Integrated Transport Systems Current Road Map: In cooperation with: Center of Excellence

  30. Area 1: Benchmarking and Innovation SIBRT Datasheets • Basic Information55+ data from each associated system, with complementary information and links. • Photos800+ photos with descriptions, showing the characteristics of each system. • Maps • Maps of corridors and routes of each system.

  31. Area 1: Benchmarking and Innovation SIBRT Benchmarking Indicators Systems Example of Improved Performance FuturePerformance Introduce the Performance Indicators and Complementary Information monitored to Identify Best Practices and the aspects that we can be improved comparing to other agencies. CurrentPerformance * The indicators are divided by topics and are monitored online by the associates, respecting the confidentialityagreement. Outliers Performance + Cost / Other attribute +

  32. Area 1: Benchmarking and Innovation SIBRT Library and Collaboration Tools • SIBRT Library in Google Drive • Benchmarking and Communication Documents (referrals, consults, meetings proceedings and documents from agencies) exclusive to the associates. • Webinars (Online Conferences) • SIBRT organized more than 10 online conferences over the last few months, about benchmarking and communication topics, facilitating collaboration between the agencies. • Online documents edition • Discussion group through • e-mail • Maps and Photos library

  33. Area 1: Benchmarking and Innovation I Congress on Best Practices – Guayaquil 2011 • More than 150 people and 14 Public Agencies. • More than 15 presentations focused on Best Practices in management, integration and expansion of each system • Statement by the Agencies for the PACT ON ROAD SAFETY to work to reduce accidents, inspired by the WHO Decade of Action on Road Safety.

  34. Area 1: Benchmarking and Innovation II SIBRT Conference on Best Practices – León 2012 • More than 350 urban transport specialists and private operators from 15 Latin America countries and worldwide. • 21 sponsors from different branches of the transport industry. • 14 presentations focused on Best Practices in: (i) Quality of Service and User Satisfaction, (ii) Road Safety, (iii) Financing of ITS, and (iv) public policies. • 4 commercial and technical sessions.

  35. Area 1: Benchmarking and Innovation I SIBRT Workshop on Road Safety – Sao Paulo 2012 • Victims: pedestrians • Topics discussed: Lack of institutional integration, policies and regulations to reduce accidents. • Best Practices: specialized teams on accidents research, information systems, building of multidisciplinary teams, EMBARQ guidelines. • Opportunities:cooperation between SIBRT agencies to raise awareness among governments and share best practices. • Conclusions will go into ToR for the SIBRT Road Safety Study. • Gathered 28 participants from 7 Brazilian cities

  36. Area 1: Benchmarking and Innovation SIBRT workshop on Quality of Service and User Satisfaction - Santiago 2012 • Topics:(i) User Satisfaction, (ii) Tools and Indicators, (iii) Contractual Mechanisms • Participants:15 public agencies, plus a number of private operators and technology suppliers • Group dynamic that identified key issues: • Work and marketing focused on clients • Simple tools and indicators • Contracts with quality Indicators • Solid information for policy and financing with governments. • Workshop conclusions will go into ToR for the SIBRT Road Safety Study. • Gathered 40 participants from 12 Latin America cities

  37. Area 2: Communication and Branding Objectives • Develop systematic campaigns to disseminate the advantages of ITS and BRT • Sensitize the media and decision makers • Manage the SIBRT public image

  38. Area 2: Communication and Branding Websites www.sibrtonline.org www.congresosibrt.com +30,000 visits +100 countries +500 cities

  39. Area 2: Communication and Branding SIBRT Newsletter Distribution to more than 6,000 contacts from the industry, governments, academy, media and experts involved in urban public transportation.

  40. Area 2: Communication and Branding Communication Webinars Online meetings with the communication managers from the 19 associated agencies in order to: • Share experiences on communication best practices • Align campaigns to disseminate information about the systems development • Update associates about the activities developed by SIBRT

  41. Area 3: Public Policy and Financing Objectives • Promote the inclusion of Public Policies in favor of ITS and BRT development. • Develop institutional alliances with commercial and financial groups. • Negotiate financing conditions that can facilitate the implementation of ITS and BRT. CALI BOGOTÁ LIMA EVENTS OF PUBLIC POLICY DISCUSSION WITH DECISION MAKERS November 2012 * SIBRT Executive Committee * Colombian Mayors Meeting * Public Conference * Climate Change Summit * SIBRT on Sustainable Transport Policy April 2013 * SIBRT General Assembly *Congress of Best Practices * Latin American Mayors Meeting * Commercial Fair.

  42. Area 4: Operators and Suppliers Relation Objectives • Standardization of vehicles, equipment, technologies and operations. • Economies of scale to reduce costs. • Creation of the Strategic Allies Committee with plural and equitable participation of the industry suppliers.

  43. Area 4: Operators and Suppliers Relation Strategic Allies Committee – strategy: • Call the private initiative with innovative vocation and social responsibility to be part of the urban transit modernization. • Engage private partners that have affinity with the SIBRT purpose and mission. • Provide an active space for cooperation between agencies, operators and suppliers.

  44. Area 4: Operators and Suppliers Relation Strategic Allies Committee – vision: Strategic Allies Committee • Strategically plan the strengthening of the Latin America urban transit. • Increase the value chain, management and financial sustainability of the Systems and Allies • Reduce the production costs for suppliers, enabling a strong and solid market growth. MODERNIZATION

  45. Area 4: Operators and Suppliers Relation Schemes for Allies Engagement 1 – Annual contribution based on company’s turnover 2 – Special Projects to Finance: • Case Studies and Publications • SIBRT 2012 Panorama • Studies and Best Practices Guides • Conferences and Events • Best Practices Congresses • Commercial Fairs • Workshops

  46. Area 4: Operators and Suppliers Relation First Strategic Allies Academy Ally: Center of Excellence Industry Allies:

  47. Conclusion: Role of SIBRT in the Modernization Process • Be the mastermind planner and facilitator of the Latin American transit modernization • Be a leader and promoter of capacity building of the Integrated Transport Systems and BRT • Be a pioneer in building of performance and impact indicators for ITS and BRT, towards a SIBRT Quality Certification

  48. HIGH QUALITY URBAN PUBLIC TRANSPORTATION FOR ALL THANK YOU! Luis Ricardo Gutiérrez Latin America Strategic Director – EMBARQ General Secretary - SIBRT www.embarq.orgwww.sibrtonline.org Ahmedabad, India - Sep 2012

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