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Comunicação Móvel 3G/4G (com slides do Dr. Vikram Saksena Tellabs Chief Technology Officer)

Comunicação Móvel 3G/4G (com slides do Dr. Vikram Saksena Tellabs Chief Technology Officer). Marçal Santos Sr Manager Professional Services for Latin America e Caribean. A Computação 78 ( Minha turma !). Prever Algo , Assusta ?. 1G, 2G, 2.5G ….

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Comunicação Móvel 3G/4G (com slides do Dr. Vikram Saksena Tellabs Chief Technology Officer)

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  1. ComunicaçãoMóvel 3G/4G(com slides do Dr. VikramSaksenaTellabs Chief Technology Officer) Marçal Santos Sr Manager Professional Services for Latin America e Caribean

  2. A Computação 78 (Minhaturma!)

  3. PreverAlgo, Assusta ?

  4. 1G, 2G, 2.5G … A telefonia móvel de primeira geração ou 1G são analógicos, já que enviam a informação sobre ondas cuja forma varia de forma continua. A telefonia móvel de segunda geração (2G) não é um padrão ou um protocolo estabelecido, é uma forma de nomear a mudança de protocolos de telefonia móvel analógica para digital. 2,5G é a segunda e meia geração de padrões e tecnologias de telefonia móvel. É considerada o degrau de transição entre as tecnologias 2G e 3G, embora o termo "2,5G" tenha sido definido pela mídia, e não oficialmente pela União Internacional de Telecomunicações (UIT).

  5. Mobile Network Evolution Internet Internet Mobile Network Evolution Computing Evolution 2G/3G App Servers RNC Gateway Cellphones Transport Transport (TDM/Pseudowire) Mainframe Terminals 4G App Servers Servers Carrier Ethernet Ethernet Smartphones PC Clients Distributed Gateways

  6. 2G mobile networks were voice centric MSC SMSC BSC HLR 6300 6300 • Voice centric services • Few services beyond Voice and SMS • Simple mobile devices • Devices geared towards voice, text-messaging and ringtones • No real OS, no way to program the phone • TDM backhaul • Traffic backhauled using dedicated/leased circuits or SDH • 5500 & 6300 GSM CDMA PSTN OCn n x DS3 / OCn n x DS3 SDH 5500 Voice Core TDM Backhaul BTS

  7. 2.5G added a data overlay to a voice-centric architecture BSC / RNC MSC SMSC HLR 6300 6300 App Servers • New Packet Data Services • Introduction of new Packet Switched Data Core with Gateway nodes (SGSN/GGSN) modeled as “data MSC” • First generation of Smartphones and PDAs • WAP based Internet access • Emergence of Blackberry for Enterprise email • Some multimedia capabilities (e.g., MMS) but no application download capability • Increasing traffic load on the backhaul network PSTN OCn n x DS3 / OCn n x DS3 CS Voice Core SDH 5500 TDM Backhaul BTS Internet GPRS/EDGE/1xRTT PS Data Core SGSN / PDSN GGSN / Home Agent

  8. 3G, 4G ! 3G é a terceira geração de padrões e tecnologias de COMUNICAÇÃO móvel, substituindo o 2G. É baseado na família de normas da União Internacional de Telecomunicações (UIT), no âmbito do Programa Internacional de Telecomunicações Móveis (IMT-2000). A 4G estará baseada totalmente em IP sendo um sistema de sistemas e uma rede de redes, alcançando a convergência entre as redes de cabo e sem fio assim como computadores, dispositivos eletrônicos e tecnologias da informação para prover velocidades de acesso entre 100 Mbps em movimento e 5 Gbps em repouso, mantendo uma qualidade de serviço (QoS) de ponta a ponta (ponto-a-ponto) de alta segurança para permitir oferecer serviços de qualquer tipo, a qualquer momento e em qualquer lugar.

  9. 3G adds data capacity thus increasing backhaul traffic MSC SMSC HLR 86xx App Servers 8800/86xx • Mobile Internet arrives • WAP based Internet apps mature into Browser based Internet access • Increased data traffic with corporate email service • Multimedia Smartphones • Multimedia capable devices with cameras, music, video and ringtones • Still no app downloads • Pseudowire backhaul • Migration to a more cost-effective packet transport to keep up with backhaul capacity demand • 8600 and 8800 PSTN UMTS/HSPA/EVDO CS Voice Core Pseudo-Wire Backhaul RNC NodeB 86xx Internet PS Data Core SGSN / PDSN GGSN / Home Agent

  10. Smartphones drive higher speed 3G interfaces and Ethernet backhaul MSC SMSC DPI HLR 7100 86xx App Servers • OS-based Smartphones • iPhone, Android change the landscape • Application store downloads • Emergence of mobile video • Rapid growth in Internet traffic stresses the Core • First generation GGSN products unable to scale • Standalone DPI boxes • Internet offload solutions • Ethernet backhaul • Node Bs with native Ethernet interfaces • Carrier Ethernet transport in addition to Pseudowires • 73xx, 7100 PSTN HSPA/HSPA+ CS Voice Core Pseudo-Wire Backhaul RNC 86xx NodeB 8800/86xx Internet IO Gwy 73xx PS Data Core Carrier Ethernet SGSN / PDSN GGSN / Home Agent

  11. Evolution to All IP 4G Networks-Migration to a data-centric architecture DPI HSS • Collapsed Architecture • eNodeB = NodeB + RNC • Distributed intelligence in the Core • Routers + S-Gwy • Enhanced services support • P-Gwy with DPI technology • Subscriber/Application Analytics • Application Delivery Control • Policy Servers • New monetization models • More intelligent devices • Kindle, Netbook, Tablets… • Machine-to-Machine (M2M) MME/ PCRF Services Core S-Gwy S-Gwy IP/Ethernet S-Gwy P-Gwy Internet eNodeB PSTN

  12. Mobile Internet Perfect Storm-A Unique Confluence of Factors Smartphones & Application Stores The Personalized Web Mobile Broadband (4G + Carrier Ethernet)

  13. Personalization of the Web is the fundamental driving force Personality Oriented Community Oriented Information Oriented • Portable, Personal Web • Individual life-style focused • Relevant and contextual • Behavioral adaptation • Demographics sensitive • Semantic Web • Web as the application platform • Wildly “read-write” Web • Participate and Share • Social Commerce, Viral Marketing • Web as the information portal • Mostly “read only” Web • Search driven • Advertising

  14. Increase in US Mobile Data Usage(1Q2008 -1Q2009) 34% 36% 32% Video Multimedia Messaging Internet 18% 18% 18% Text Messaging Downloads An average iPhone user consumes about 400 MB per month versus 40-80 MB per month consumed by an average Smartphone user Nielsen iPhone Executive Overview, Q1 2009

  15. AppStores are the driving engine for application proliferation on Smartphones iPhone App downloads to date September 2009 2 Billion Downloads April 2009 1 Billion Downloads August 2008 60 M Downloads July 2008 (AppStore Launch)

  16. Oportunidades no mercado e para o Bacharel de Computação(com slides do Dr. VikramSaksenaTellabs Chief Technology Officer)

  17. “Over-the-Top” Internet applications are stressing the network • “Over-the-Top” model • Applications delivered on a “best effort” basis • Service Providers are only able to monetize subscriber access • Over-the-Top apps unable to deliver good quality-of-experience to end users • Application performance deteriorates as usage grows • Application proliferation opens up threats from malware, viruses, and worms Service Provider Subs Application Providers Access $$ “Best Effort” Over-the-Top

  18. Role of DPI Technology in the Service Provider Network Operator Policy Knowledge Power to Control BTS & MS. Authority Subscriber Knowledge Radio Network Knowledge Content Knowledge + + + + Internet Monetization Network Optimization

  19. Internet Video is the Killer App Traffic generated by YouTube and Hulu Petabytes/month Entire Internet Backbone traffic Video consumption over the Internet has successively penetrated consumer lives Source: Cisco Systems (Futurecom 2009 keynote)

  20. The Three Waves of Internet VideoMobile Video expected to dominate • Internet video consumption on mobile handsets will far outpace the consumption on PCs and TVs • Today’s mobile networks are not designed for mass consumption of video traffic from smartphones and netbooks Billions of Viewers 100’s of Millions of Viewers

  21. Mobile Content Delivery • Click-zoom tiled navigation • Media Chapterization • Context and location based ad-insertion • Keyword/Tag creation • Social Mashups • Intelligent caching for optimized delivery Mobile Content Server Carrier Mobile Content App Store Mobile Content Tailoring Content Owners Mobile CDN Overlay Mobile Packet Core Intelligent Mobile Cache Intelligent Mobile Cache Intelligent Mobile Cache

  22. Mobile Security is increasing concern of consumers and network operators

  23. Mobile Commerce is already here Fast, safe, and affordable money transfer by phone (Kenya) Sellers post products using mobile phones. Buyers search by price, brand, location, etc. (Bangladesh)

  24. Mobile Payments is a big market opportunity for Mobile Operators Mobile Operator Opportunity

  25. Secure Mobile eCommerceArchitecture with Intelligent Gateways Consumer MNO Gateway Bank Mobile device is provisioned with consumer’s identity and payment information in the SIM Toolkit by Mobile Operator • Intelligent Gateways with DPI technology can assist in mobile payment processing • Reduce the cost of Mobile eCommerce • Improve customer experience and security • Generate new incremental revenue streams for Mobile Operators Mobile Gateway hosts mobile commerce app and API hooks MNO collects transaction fee Merchant receives electronic payment 6 Web 2.0 Micro-Merchandise (e.g. paid apps, game points, poker chips, VoIP minutes, digital gizmos, e-gifts, e-cards, pay-per-play gaming, photo prints, etc.) Online Merchants

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