SS10 COLLECTION  PERFORMANCE
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SS10 COLLECTION PERFORMANCE. Tradeshow Observations & Concerns. COLLECTION HIGHLIGHTS. BRIGHT SUMMER SPECIFIC COLOR PALETTE. FOCUSED DISPLAY OF HALF SLV STYLES HAS ATTRACTED a STAGGERING 29% OF TOTAL QTY. THIS GIVES HIGHER GP.

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SS10 COLLECTION PERFORMANCE

Tradeshow Observations & Concerns


COLLECTION HIGHLIGHTS

  • BRIGHT SUMMER SPECIFIC COLOR PALETTE.

  • FOCUSED DISPLAY OF HALF SLV STYLES HAS ATTRACTED a STAGGERING 29% OF TOTAL QTY. THIS GIVES HIGHER GP.

  • DISTINCT COLOR STORY BETWEEN MONTH & STORY & NO OVERLAPS OF COLORS.

  • NEW FABRIC BASE, ie COTTON LINEN, PV FIL-A-FIL & DOBBY HAS CREATED NEWNESS IN THE LINE.

  • ARVIND 40’S COTTON SATIN IN 12 COLORS HAS ALSO FETCHED HIGHER SELL THROUGH & PROVED TO BE WELL APPRICIATED NEW ADDITIN

  • NEW GOLD SEAL, ie CROSS GRAIN COLLAR, PIPING ON PLACKET ETC

  • NEW IMPROVED PACKAGING FOR BRITISH MICRO HAS CREATED A PREMIUM LOOK & BOOST FOR THIS LINE.

  • INTRODUCTION OF NEW MARRIAGE LINE HAS CREATED EXCITEMENT.

  • INTERVIEW COLLECTION IS ALSO ANOTHER BREAK THROUGH, WHICH HAS ALSO CONTRIBUTED IN TOP 3 MOST SOLD STYLE CODES

  • IN THIS DOWN TURN BALANCED MRP MIX IN GRID HAS GIVEN OPTIMUM BOOKING NO. 64% OF ENTIRE COLLECTION IS PRICED BETWEEN 549/- TO 699/-.

  • NO. OF AFTER BOOKING CODES DROP HAS DECREASED DRASTICALLY (7 CODES COMPARE TO 18 CODES IN SS09)


Design Performance

Positive

  • Demand of checks is increasing spl in mid & darker tones micro checks

  • New designs ie; Fil-a-fil in bright polyester did extremely well

  • 35% of best seller is within a price range of 549/- 599/- & approx 48% is within 699/-

  • Short concepts other than story is a good way to showcase designs with a new perspective. Ie; 2 designs out of 10 from interview collection, 6 colors out of 12 of satin story, Most top sold dark color designs are from Work social.

  • Blues are still dominating but purple, yellow, lt. green in lighter tone & violet in dark tones has done well.

  • Linen have done well, spl more solid colors with clean stripes.

  • Clean/ Sharp stripes over all was appreciated.

Negative

  • Cotton (BM) in heavy structure ie 4/1 twill/ herringbone did not do well.

  • Need lesser dark colors in BM.

  • Formal looking designs are needed in BM

  • Need to increase blue % in collection.


3 SESSIONS MONTHWISE BREAKUP OF ORDERS RECEIVED

  • Observation & Concerns:

  • Order qty has increased after JAN/FEB combine offering.

  • May month offering need to increase as steep qty fall noticed cause at least 40 codes less offered.


3 SESSIONS COLLECTIONWISE PERFORMANCE: MRP

  • Observation & Concerns:

  • AVG depth has increased on lower MRP cat.

  • Need to Strengthen 799/-, 899/-MRP by offering more cotton product & exciting BM designs.

  • 749/- to be discontinued


3 SESSIONS COLLECTION PERFORMANCE: Design

  • Observation & Concerns:

  • Checks designs to increase.

  • Need eng stripe, pc dyed solid in fashion gold seal offering to bring excitement in the line.


3 SESSIONS COLLECTION PERFORMANCE: Content

  • Observation & Concerns:

  • Need to increase cotton content in the collection.

  • New CVC construction proved to be good.

  • New Blend ie cotton/nylon, cotton/silk, PV etc. to break monotone.



BREAK UP OF ACHIEVED DEPTHS

  • Observation & Concerns:

  • 3k pcs & above contribution has increased 6% over last sessions.

  • Majority of BM codes falls in 1k pcs & below.

  • 33% of overall collection falls below 1k pcs depth & the same needs to be improved


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