F resco’s Pasta Bar Public Relations Plan. Fresco's Pasta Bar now open By Emily Weiss Fri., Nov. 9, 2012 at 7:33 AM. “The main idea behind Fresco's is that diners choose their own combination of ingredients to make a customized pasta dish choosing: N oodles Sauces Meats V eggies
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Fresco’sPasta BarPublic Relations Plan
Fresco's Pasta Bar now open
ByEmily WeissFri., Nov. 9, 2012 at 7:33 AM
“Through supportive partnerships with local food groups and farmers, our mission is to provide extraordinary service and the absolute “best-in-class,” customizable dining experience that our customers will rave about and consistently return for more.”
Staying true to Fresco’s “mission,” this Public Relations Plan is focused first,on collaborative efforts with Midtown Global Market (MGM) Management Team and co-entrepreneurs to increase traffic and collectively reduce expenses.
Second, extend service and cultivate meaningful community relationships with the chamber of commerce, local businesses and special-interest groups through developing Fresco’s Catering and lunch-time “off-site” mobile and delivery services.
Third, establish partnerships with local farmers, suppliers and import distributors who share a common “health-conscious” focus in serving the public fresh, healthy, and robust Italian meals.
Fourth, increase traffic and brand recognition by escalating social media efforts through planned promotions tracked and synced with team on Fresco’s custom PR Event Google Calendar.
GOAL 2 continued
Objective 3 : Promote Fresco’s “off-site” lunch-time services: Fresco’s Lunch Truck, and delivery service:
Strategy: Provide “Off-site” Lunches via mobile truck and special delivery
Tactics: Lunch Truck Program “Fresco Camion” (wagon)
Contact City to learn jurisdiction regarding lunch routes
Purchase Truck, modify with Fresco’s logo
Arrange schedule, route and training
Budget - $20K-$25K
Target Date – Spring 2014
Tactics: Local special deliveries - Fiat
Modify Fiat with Fresco’s logo and phone number
Promote in Alina Newsletter
Promote via Belly “Tell-a-Friend” promotion
Budget - $10K-$12K
Target Date – Fall 2013
GOAL #4: Increase traffic and brand recognition by escalating social media efforts through planned promotions on public relations “Calendar of Events.”
Fresco’s Event Calendar 2013