Prepare yourself for doctoral dissertation media coverage
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Prepare yourself for doctoral dissertation: MEDIA COVERAGE. This presentation will discuss topics like. Press Officers of the Viikki Campus Why and how to communicate with the media? What the doctoral candidate is expected to do How to make a press release / popular abstract

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Prepare yourself for doctoral dissertation media coverage

Prepare yourself for doctoral dissertation: MEDIA COVERAGE

Maatalous-metsätieteellinen tiedekunta / Viestintä


This presentation will discuss topics like

Thispresentationwilldiscusstopicslike

  • Press Officers of the Viikki Campus

  • Why and how to communicatewith the media?

  • What the doctoralcandidate is expected to do

  • How to make a press release / popular abstract

  • Aboutphotos

  • About the universitycommunications

Maatalous-metsätieteellinen tiedekunta / Viestintä


Communicationsa at uh

Communicationsa at UH

Mikkelin

yo-kesk.

tiedottaja

El.lääk.tdk:n

ja eläin-

sairaalan

tied.

Luomun

tiedottaja

Laitoksen

viestintä-

yhdys-

henkilö

Ruralian

tiedottaja

Tiet.käs.tiet.

tiedottaja

Maat.mets.

tdk:n

tiedottaja

Viikin

kampus-

tiedottaja

Laitoksen

viestintä-

yhdys-

henkilö

Kumpulan

kampus-

tiedottaja

Lahden

yo-kesk.

tiedottaja

Laitoksen

viestintä-

yhdys-

henkilö

Avoimen

yliopiston

tiedottaja

Lehtiyksikkö

Tiedotus-

yksikkö

Laitoksen

viestintä-

yhdys-

henkilö

Meilahden

kampus-

tiedottaja

Palmenian

tiedottaja

Laitoksen

viestintä-

yhdys-

henkilö

Hum.

tdk:n

tiedottaja

Johto

ja

yhteiset

Verkko-

viestintä-

yksikkö

Keskustan

kampus-

tiedottajat

Laitoksen

viestintä-

yhdys-

henkilö

Markkinointi-

viestintä-

yksikkö

Kansallis-

kirjaston

tiedottaja

Soc&Kom:n

tiedottaja

Alumni- ja

lahjoittaja-

suhteet

Laitoksen

viestintä-

yhdys-

henkilö

Soveltavan

kasvatus-

tieteen l.

tied.

Main office

Press officers

Contacts at departments


Press officers on the viikki campus

Press Officers on the Viikki Campus

Our job it is to assist journalists and provide them with information on what is going on in the Viikki Campus. Our main goal is to communicate science to the general public.

  • Sanna Schildt, Faculty of Agriculture and Forestry

  • Kirsikka Mattila, Faculty of Biosciences and Faculty of Pharmacy

  • Eveliina Kotilainen, Faculty of VeterinaryMedicine

  • www.helsinki.fi/viikki

Maatalous-metsätieteellinen tiedekunta / Viestintä


Communicatios channels

Communicatioschannels

  • Alma intranet – internalcommunications

  • www-pages: externalcommunications

  • pressreleases

  • news

  • social media, for examplewww.facebook.com/mmtdk

  • events, fairs, seminars

  • meetings, e-mailsetc

  • allmembers of the academiccommunity at UH

Maatalous-metsätieteellinen tiedekunta / Viestintä


Press officers and your thesis what happens

Press officers and yourthesis – whathappens?

  • Normally the pressofficerwrites a press release on basis of yourpopulardissertationabstract at E-thesis. Youneed to havesomething in Finnish (Swedish) ifyouwant to reach the general public in Finland!

  • The pressofficerwillbe in contactwith the doctoralcandidate and schedules, headings etc. arediscussed.

  • Press Officersends a pressreleases of some of the doctoralthesis for the media. Practisesvarybetweenfaculties

  • CommunicationsSecretarysends a listaboutcomingdoctoraldissertationsonce a week for media (basicdetails).

Maatalous-metsätieteellinen tiedekunta / Viestintä


Media contacts

Media contacts

  • STT (a national news service), YLE and the majornewspapers (HS, HBL) in Finland areinformed.

  • Radio, television and online news services.

  • A list of science journalists + specialbranches.

  • University’s media: web, Yliopisto-lehti, Yliopistolainen, Helsinki University Bulletin.

  • Wehave a contactwith the Europeanonline science news serviceAlphaGalileo and one in the USA, EurekAlert.

Maatalous-metsätieteellinen tiedekunta / Viestintä


Why to communicate with the media

Why to communicatewith the media?

  • UH relays research information to Finnish society for the well-being of the nation (Strategic Plan).

  • UH will continue to develop its image as a top-level, multidisciplinary and future-orientedresearchuniversity (Strategic Plan).

  • Attention to the great work done at your own field of science.

  • Publicity can bring new opportunities to you personally.

Maatalous-metsätieteellinen tiedekunta / Viestintä


A good press release

A goodpress release?

  • The competition is hard: the world is full of news

    • Youhave 10 seconds to make an impression

    • the journalist is interested in the topicshe/shecanunderstand

    • ideallenght: max. one A4-page

  • The heading is short and interesting.

  • Begin with the most important result of your research. What is new? (the order of thingsalmostopposite to scientificwriting)

  • The language is good ”everydaylanguage”. The sentencesareshort, and there is no scientificvocabulary (ifpossible). Usecomparisons and examples

Maatalous-metsätieteellinen tiedekunta / Viestintä


A good press release1

A goodpress release?

  • Also look at howyourresultscanbeapplied.

  • Writesomehingaboutyourmethods – keepitshort

  • Yourcontactdetails – important!

    • make sure you’reavailable

  • Sometimesalsosomethingaboutyourself (for example the year of matriculationexamination, birthplace etc.).

  • links to webpagesarebetterthanattachedfiles

Maatalous-metsätieteellinen tiedekunta / Viestintä


How to communicate with the media

How to communicatewith the media

  • Great! A journalistwants to interviewyou!

  • Keepyourcellphone on!

  • Yourepresent The University of Helsinki and yourfield of science.

  • Cooperate: the journalist is a professional, just likeyou. Alsobusy.

  • Ask to see the textwritten. You have the right to ask for the possible factual errors to be corrected.

  • Beprepared for interviews, taketime to concentrate for a minute, ortwo…

  • Youcanalsosuggest the place to shoot for film of photo.

Maatalous-metsätieteellinen tiedekunta / Viestintä


Nobody called what went wrong

Nobodycalled – whatwentwrong?

  • Notnecessarilyanything.

  • The editors and news desksgethundreds of pressreleaseseveryday (busiestday is Thursday)

  • ...whichmeansthatabout 1 % of themwilllead into something

  • Problem of UH: Helsingin Sanomat is not an easy ”localnewspaper” to get into

    • science journalists + specialbranchesareimportant

  • What is news? Depends on the day

    • Yourtopiccanbemostimportant and relevant, butstillnothinghappens

    • Don’tbediscouraged: sometimes the contacthappens a lotlater

Maatalous-metsätieteellinen tiedekunta / Viestintä


The elevator pitch exercise

The ElevatorPitch-exercise

  • Youare in an elevatorwithsomeoneimportant: a potentialemployer, someonewhocould finance yourfurtherresearch etc. The elevatorridetakes 30 seconds...

    • whatwouldyoutellaboutyourwork?

    • whatare the mostimportantpoints?

    • what is new, what is special?

    • also a goodexercise for jobinterviews

Maatalous-metsätieteellinen tiedekunta / Viestintä


The start the doctoral candidate fills in a form

The start: The doctoralcandidatefills in a form

  • A FORM (in Finnish, SwedishorEnglish): Your 2 ABSTRACTS and allinformation on the thesis and itspublicexamination, dates etc. Essential!

  • The scientificabstract is in English.Weneed a popularabstract of yourthesis in the E-thesis for general public in Finnish.

  • At the latest 3 weeksbefore the examinationdate.

  • Informationfrom the filledformgoes to the E-thesisservice, universitycommunications and the universitywebsitecalendar.

  • Allyouneed to know: www.helsinki.fi/tohtoriksi/english/

Maatalous-metsätieteellinen tiedekunta / Viestintä


About photos

Aboutphotos

  • Youcanhaveyoutphototakenat the AV Unit of the university. This might change next year – read the instructions online

  • Have a photo of yourself available (good quality) in case a journalist asks for one

  • Have photos of your research topic available

Maatalous-metsätieteellinen tiedekunta / Viestintä


Something to think about

Something to thinkabout

  • Sinceyouhavewritten a finethesis, alsotakecare of the media work.

  • Beprepared. Be in time, keep the schedules. Youcan’tturnaroundanymore!

  • Everythinguniversitycommunications, and the pressofficerdoes is based on the information at E-thesis.

  • ...or on yourcontact

  • Don’thesitate to ask for help.

  • Youcannevercontrol the media butitmakes life easierifyouareflexible.

  • Youhave the leadingrolehere. Treatall media withrespect.

Maatalous-metsätieteellinen tiedekunta / Viestintä


Thank you

Thankyou!

Maatalous-metsätieteellinen tiedekunta / Viestintä


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