Greening your business improving the bottom line
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Greening Your Business: Improving the bottom line. Greening Your Business: Improving the Bottom Line. Learning Objectives Find out what sustainability is and what it means to operate a sustainable business. Learn where to start if you’re interested in “greening” your building.

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Greening your business improving the bottom line

Greening Your Business:

Improving the bottom line


Greening your business improving the bottom line

Greening Your Business:

Improving the Bottom Line

  • Learning Objectives

    • Find out what sustainability is and what it means to operate a sustainable business.

    • Learn where to start if you’re interested in “greening” your building.

    • Understand the various certifications available to green your business and building.

Presented By:

Laura Steinbrink, MBA, LEED-AP


Greening your business improving the bottom line

What is green?

Being green commonly refers to strategies, products and activities aimed at protecting or restoring the planet.

Examples are recycling, waste to energy and non-toxic products.


Greening your business improving the bottom line

A focus on energy reduction, energy efficiency or renewable energy generation is green. Reducing energy, being more efficient or producing renewable energy certainly helps the planet.

Is Energy Green?


Greening your business improving the bottom line

Is Green Sustainable?

Being green or doing green is not sustainable if it isn’t profitable, or if it isn’t helpful to people.

Doing things just for the sake of the planet isn’t sustainable.


Greening your business improving the bottom line

Sustainability involves being mindful of the future as we make decision today.

Sustainability means meeting present needs without compromising the ability of future generations to meet their needs.

Note: “needs” includes profitability!

What is sustainability?


Greening your business improving the bottom line

Introducing the Triple Bottom Line

people

planet

profit


Greening your business improving the bottom line

The Triple Bottom Line

Sustainable businesses recognize the undeniable connection between people, planet and profit and work to keep all three in balance.


Greening your business improving the bottom line

Sustainable Firms:

Outperforming their peers

Sources: Dow Jones Sustainability Index, Green to Gold, Harvard Business Review


Greening your business improving the bottom line

Whole Systems Accounting

Recognizing the Cost of Business

  • Identify all potential alternative choices

  • Identify sources of costs and advantages from three perspectives, people, environment and financial

    • Initial outlay & usage cost

    • Hidden costs & externalities

    • Overhead and indirect costs

    • Past and future outlays

  • Identify actual financial / personal / environmental value associated with each source of cost / advantage

  • Weigh criteria based on corporate values

  • Calculate costs / advantages

Whole systems accounting helps to ensure financial performance is balanced with planet and people


Greening your business improving the bottom line

Whole Systems Accounting

Case Study

SITUATION OVERVIEW: Restaurant ABC (organic pizza) holds as it mission, “to provide good, flavorful, nutritious food that gives both joy and health, and to share this food with others in ways sustainable to all.” The restaurant is preparing to open its doors for an additional night -- BBQ night. The suggestion was made to consider using paper plates for the BBQ menu. The owner wants to understand whether or not using paper plates is consistent with its mission ‘to share food with others in ways sustainable to all’.


Greening your business improving the bottom line

Whole Systems Accounting

Case Study

  • Step 2: Identify sources of costs and advantages from three perspectives, people, environment and financial

    • Initial outlay & usage cost

    • Hidden costs & externalities

    • Overhead and indirect costs

    • Past and future outlays


Greening your business improving the bottom line

Environmental Care & RenewalFinding Innovation through Planetary Health

Name First Steps

Celebrate Small Wins

Declare Bold goals


Greening your business improving the bottom line

Environmental Care & RenewalFinding Innovation through Planetary Health

Together, waste and energy can be sources of first steps, small wins and bold goals. Can your waste be someone’s energy or raw material?

Source: EPA


Greening your business improving the bottom line

Taylor declared a zero waste goal and has already achieved 90% diversion from landfill…and is generating revenue from “upcycling” leather scraps into wallets and purses.


Greening your business improving the bottom line

Transparency, Engagement & NetworksPeople make it all happen

Stoneyfield Farms reduced GHG impact from cows by publicly stating the need to address this source of pollution in its value chain – suppliers responded

Transparency:

Know your blind spots

Commit to fix them

Be honest about them


Greening your business improving the bottom line

Transparency, Engagement & NetworksPeople make it all happen

Engagement:

Renew your employee engagement efforts

Reach out to suppliers, customers, non-profits and governments

Employees at Great Lakes Brewery found ways to put their waste to work on local farms


Greening your business improving the bottom line

Transparency, Engagement & NetworksPeople make it all happen

Networks:

Commitment to learning and exploring

Focusing on reaching common goals

Patagonia uses a network of organic cotton farmers to create competitive advantage


Greening your business improving the bottom line

Don’t be Shy – Tell the World!Certifications to validate your story

GreenPlus: for small business www.gogreenplus.org

Energy Star: for building energy use www.energystar.gov

LEED: for building construction & operations www.usgbc.org

Global Reporting Initiative: for larger companies www.globalreporting.org

Green Label, Green Seal and others for products


Greening your business improving the bottom line

Summary

Being green and energy efficient is good

Being sustainable is better

Triple Bottom Line focus results in stronger performance

Whole systems accounting recognizes true costs

Bold goals create transformation

Transparency, engagements and networks support change

By all means, tell the world!


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