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“Be Wrong”

Be Wrong. “Be Wrong”. A Wrong Gear Online Advertising Campaign. Meet the Team. Be Wrong. Presentation Overview. The Challenge Campaign Objectives The BIG Idea Creative Genius Search Engine Optimization. Be Wrong. The Challenge. Superior product + too little brand awareness =.

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“Be Wrong”

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  1. Be Wrong. “Be Wrong” A Wrong Gear Online Advertising Campaign

  2. Meet the Team Be Wrong.

  3. Presentation Overview • The Challenge • Campaign Objectives • The BIG Idea • Creative Genius • Search Engine Optimization Be Wrong.

  4. The Challenge Superior product + too little brand awareness = Be Wrong. Create BUZZ

  5. Objectives • Create an online community which will help to brand Wrong Gear as the new “must have” snowboarding gear • Increase brand awareness by 40% over a 1 year period • Increase sales by 20% over the same 1 year period Be Wrong.

  6. BIG Idea Who are we talking to? Be Wrong.

  7. Research Important insight - ambivalent to corporate social networking - need reward - quirky humor, sex appeal, aggression are attn getters - top past times - surfing web - reading blogs - watching videos - social networking - listening/downloading music/podcasts - gaming - watching movies at home

  8. risk taker internet savvy fashionable Be Wrong. rebellious adventurous non-conformist thrill-seeker X Games image conscious

  9. A Wrong Attitude Be Wrong. Generation that thrives on “wrong” humor Being “wrong” is cool It’s part of in group behavior

  10. Be Wrong Be Wrong.

  11. Creative Genius • Microsite/blog • Funnel consumers to this site • Viral videos • App • Extras/suggestions Be Wrong.

  12. Be Wrong.

  13. Virus video • Posted to website by Wrong Gear and visitors • Weekly • Create a community Be Wrong.

  14. Virus video Be Wrong.

  15. Virus video Be Wrong.

  16. Virus video Be Wrong.

  17. Virus video Be Wrong.

  18. Virus video Be Wrong.

  19. Virus video Be Wrong.

  20. Virus video Be Wrong.

  21. iPhone/iTouch app • target demographic • gamers • branded entertainment ‘be wrong’ theme • fun, convenient & outlandish humor • accompanied by mobile be-wrong.com   site Be Wrong.

  22. Be Wrong.

  23. Quick play. Be Wrong. Gear options. Suit up in the latest Wrong Gear. Visit Wrong Gear website

  24. Search Engine Optimization Be Wrong.

  25. SEO: News Page Be Wrong. Videos are great! Post them more often Update frequently: 1/week or more

  26. SEO: About Page Be Wrong. You never talk about snowboarding!

  27. Words for SEO Be Wrong. Snowboarding Winter Sports Boarding Snow Half-pipe Slope Wrong Powder Wrong Gear Goofy Snow Fashion Apparel Mask Snow Mask Mountains Moguls Ski Lift Charles Evans Jr. Timmy Fletcher Sam Fu Brett Morris Alice Gong Trevor Rose

  28. SEO: Shop Page Be Wrong. E-commerce? How can we buy products online?

  29. Suggestions/Ideas Build the site into the new line of masks!! Be Wrong.

  30. Suggestions/Ideas Social networking sites - can’t strongly brand look & feel, censored - come and go - create awareness for WG brand - promote Be-Wrong.com - teaser content Be Wrong.

  31. Digital Sponsorships Be Wrong. • Snowboarding and Skateboarding videos and podcasts • Also available on

  32. Digital Sponsorships Be Wrong. • Snowboarder Magazine - digital • monthly unique visitors - 120,000 • 1st in organic search for ‘snowboarding videos’ • have a pre-roll ad on each video

  33. Questions? Be Wrong.

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