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15 Ideas to Jumpstart Non-Marketing Staff

15 Ideas to Jumpstart Non-Marketing Staff. Presenters from The Bar Association of San Francisco: Kallie Donahoe, Director, Barristers Club Kerstin Firmin, Creative Manager Sayre Happich, Assistant Communications Director and Social Media Manager. #1. The Game Plan. #2.

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15 Ideas to Jumpstart Non-Marketing Staff

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  1. 15 Ideas to Jumpstart Non-Marketing Staff Presenters from The Bar Association of San Francisco: Kallie Donahoe, Director, Barristers Club Kerstin Firmin, Creative Manager Sayre Happich, Assistant Communications Director and Social Media Manager

  2. #1 The Game Plan

  3. #2 Email Marketing Calendar(the old fashioned way) • Do something without technology! • We use a printed large scale calendar • Shared between departments • Shows you visually - what, when, and who!

  4. #3 Write “Top Five Reasons to Attend” Article for Conferences/Events

  5. #3 Write “Top Five Reasons to Attend” Article/Content for Conferences/Events

  6. #4 Build a Marketing Arc EVENT • Before the event • Event teasers • Top reasons to attend • After the event • Event take-aways • Repurpose slides • At the event • Record the event • Collect feedback

  7. #5 Twitter: Using Your 140 Characters Wisely Image by Knockknockstuff.com

  8. #5 Twitter: Using Your 140 Characters Wisely • Most definitely, do not use all 140 characters! • Aim for 70-100 characters or less • Tweets that use 70-100 characters have a 17% higher engagement rate • Engagement = RT, Favorites, click on links in your tweet

  9. #5 Twitter: Using Your 140 Characters Wisely • Always try and use event-related Twitter handles and hashtags • No: Join us 5/6 for our annual seminar on real estate law: www.sfbar.org/calendar • Yes: Join us 5/6 for #realestatelaw seminar. Spkrs from @mofollp @orrick @google: www.sfbar.org/calendar

  10. #6 Make it easy to share Make it easy for people to spread the word. Create a promotion sheet with: Web address, Twitter handle, hashtags Sample listserv and Facebook posts Sample tweets Participant quotes

  11. #6 Make it easy to share

  12. #7 Use Volunteers to Market • Encourage volunteers to market events for you: • Board Members • Section Chairs • Active Volunteers • Have them invite their own networks and connections

  13. #8 Use Staff to Market • Educate staff about upcoming events • Especially staff outside the department hosting the event • Educate anyone around your registration tables

  14. #9 Print is back! Print is hot Print is cheap Print is catchy

  15. #9 Print is back! After Before

  16. #10 Using LinkedIn: Don’t Forget About Profiles

  17. #10 Using LinkedIn: Don’t Forget About Profiles

  18. #11 Use “Awareness” Days/Weeks/Months and Holidays to Complement Your Marketing Efforts

  19. #11 Use “Awareness” Days/Weeks/Months and Holidays to Complement Your Marketing Efforts

  20. #11 Use “Awareness” Days/Weeks/Months and Holidays to Complement Your Marketing Efforts

  21. #12 Cross-marketing Events

  22. #13 Bundling & Bootcamps

  23. #13 Bundling & Boot Camps Most Popular

  24. #14 Analyze it!

  25. #14 Analyze it! See which marketing efforts work – with the Google Analytics “Source/Medium” column Twitter Blog Maildog

  26. #15 Sunsetting Farewell, marketing headache!

  27. Questions? Contact Us! • Kallie – kdonahoe@sfbar.org • Kerstin – kfirmin@sfbar.org • Sayre – shappich@sfbar.org

  28. Resources • #3 #4 Sample “Top Reasons” and other “marketing arc” articles: Spring Mediation Training: A Conversation with Ron Kellyhttp://blog.sfbar.org/2015/01/14/spring-mediation-training-a-conversation-with-ron-kelly/ Use Your iPhone6 for Better Presentationshttp://blog.sfbar.org/2015/01/26/use-your-iphone6-for-better-presentations/ How Judges Decide: January 12 Evening CLE Seminarhttp://blog.sfbar.org/2015/01/06/how-judges-decide-january-12-evening-cle-seminar Barristers Annual Meeting is Friday, November 7http://blog.sfbar.org/2014/10/27/barristers-annual-meeting-is-friday-november-7/ The Event of the Season: JDC Gala is on September 18http://blog.sfbar.org/2014/08/25/the-event-of-the-season-jdc-gala-is-on-september-18/ • #4 16 pieces of content that can be derived from your webinar, via BeaconLive: https://blog.bufferapp.com/optimal-length-social-media • #5 2. The Optimal Length for Every Social Media Update and More, via Buffer: http://www.beaconlive.com/blog/16-pieces-of-content-that-can-be-derived-from-your-webinar • #6 Event Promotion sheet sample from Ms. JD: http://blog.sfbar.org/wp-content/uploads/2015/02/Conference-Promotion-Sheet.docx • #11 Awareness Days, Weeks and Months: http://en.wikipedia.org/wiki/List_of_commemorative_monthsor http://www.nptechforgood.com/2014/12/16/annual-calendar-of-social-good-and-cause-campaigns/

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