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THE PRINCIPLES OF VISUAL DESIGN

Balance Rhythm/Repetition Movement Emphasis Pattern. Unity Contrast Proportion/Scale. THE PRINCIPLES OF VISUAL DESIGN. Principles of Design: Balance. Every composition should have some form of balance. Three types of balance: Symmetrical - has an axis of symmetry

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THE PRINCIPLES OF VISUAL DESIGN

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  1. Balance Rhythm/Repetition Movement Emphasis Pattern Unity Contrast Proportion/Scale THE PRINCIPLES OF VISUAL DESIGN

  2. Principles of Design: Balance Every composition should have some form of balance. Three types of balance: • Symmetrical - has an axis of symmetry • Asymmetrical - counterbalance (ex. Move large object toward center to counter balance smaller object further out) Radial - patterned in nature, like flowers, shells, etc.

  3. Regular Irregular Vertical Diagonal Progressive Flowing Horizontal Curving Principles of Design: Rhythm/Movement To view examples of Rhythm click here.

  4. Vertical Horizontal Diagonal Circular Radial Rectangular Triangular Principles of Design: Eye Movement Eye Movement - Visual movement directs our eyes through a design along lines, edges, colors or paths of equal value. It is an extremely powerful force in creating strong visual design. If you understand this design principle, you can create more effective interactive multimedia designs. To view examples of Movement click here.

  5. Radial Eye Movement Recognize Movement (how the eye is directed) in a visual design. As you find examples of each of the kinds of [eye] Movement, note that you are not looking for pictures of “moving” cars or objects shaped like the diagram on the page. Pay attention to how the design controls the way your eye moves around in the design. You may also want to use some method to trace the path that your eye takes as it moves around from one element to another. Does the path repeat the one in the diagram?

  6. Horizontal Eye Movement

  7. Vertical Eye Movement

  8. Circular Eye Movement

  9. Rectangular Eye Movement

  10. Triangular Eye Movement

  11. Diagonal Eye Movement

  12. Principles of Design- #3 Emphasis • Emphasis • placement • dominance • focal point • center of interest • shape • isolation • size • contrast • converging lines To view examples of Emphasis click here.

  13. Examples of Size

  14. Examples of Size

  15. Principles of Design- #4 Proportion Proportion miniature monumental scale exaggerated To view examples of Proportion click here.

  16. Principles of Design- #5 Pattern • Pattern • repetition • motif • module • all-over To view examples of Pattern click here.

  17. Principles of Design- # 6 Unity/Variety • Unity/Variety • repetition • simplicity • harmony • theme and variation • proximity • continuity • contrast To view examples of Unity/Variety click here.

  18. To view examples of Contrast click here.

  19. Check your Understanding of Principles of Design Complete page 10 of the principles worksheet the do Assignment #3 Design Principle Examples Be sure to save the assignment to your student folder.

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