social mobilization campaign against polio 2006
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Social Mobilization Campaign Against Polio 2006 - PowerPoint PPT Presentation


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Social Mobilization Campaign Against Polio 2006. June 2006. Objectives:. To increase awareness about the importance of vaccination against polio. To ensure community involvement in enhancing routine vaccination.

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Presentation Transcript
objectives
Objectives:
  • To increase awareness about the importance of vaccination against polio.
  • To ensure community involvement in enhancing routine vaccination.
  • To change negative norms through strategic communication (To change behavior among refusers).
  • To enhance intersectoral collaboration (Ministry of Endowment, MOE, MOI, MOY, etc).
background
Background:
  • Responding to the epidemiological situation, two supplementary rounds have been conducted targeting all children under 5 in 14 governorates.
  • The strategy of the campaign in focusing on quality, demanded a new approach in social mobilization.
preparation of the campaign
Preparation of the campaign:
  • Meeting with HE coordinators from governorates.
  • Distribution of IEC materials developed in the NCHEI.
  • Coordination with MOI (TV, local radios, press) & provide them with materials.
  • Meeting with officials from MO Endowment, MOE, MOY, NGOs at the governorates level for social mobilization.
preparation of the campaign1
Preparation of the campaign:
  • Distribution of extra copies of the training film for health workers.
  • Press conference: With media representatives from radio, television & newspapers (government & opposition).
  • Preparing the launching at both central & peripheral levels.
launching of the campaign
Launching of the Campaign:

I. At the national level:

By H.E. Minister of Health & Population.

II. At the governorate level:

Governors & local councils.

All launching activities were covered by different media channels.

interpersonal communication
Interpersonal Communication
  • Raising awareness through mosques:
  • AlJoma’ Prayer.
  • After daily prayers
  • Through pamphlets & posters.
raising awareness in schools
Raising Awareness In Schools

Coordination with MOE in all governorates.

  • Invitation for vaccination (from students to parents).
  • The Schools’ Radio.
  • Lectures by teachers.
  • The Wall Magazine.
cars megaphones amplifiers
Cars’ Megaphones & Amplifiers
  • 4w drive cars for each district for announcements about the campaign.
  • Daily visit to remote areas & markets.
  • 5 days work.
  • Coordination with teams to proceed them.
information materials
Information Materials
  • Banners.
  • Posters.
  • Stickers.
  • Invitation.
  • Cars tapes.
slide13

Brochures

6 in 2006

slide14

Posters

40,000

slide15

Invitation

500,000

  • Importance of vaccination & the frequent rounds.
  • Age group.
  • Strategy of the campaign (house to house).
  • Date of the round.
  • Safety of the vaccine.
  • Collaboration with teams.
  • Importance of routine immunization.
slide16

Cars Tapes

750Tapes

  • Announcements
  • Songs
  • Short Drama
  • Yemeni Nasheed (traditional songs)

The tapes are provided to help HE coordinator in the districts.

mass media communication
Mass Media Communication
  • TV:

- Design & pretest.

- Live interviews.

- Field programs.

- Interviews with community leaders.

- Round table discussions.

- TV Spots: 15 times daily broadcast.

- News reports on the campaign.

- News reports on the launching activities.

- Monitoring & Evaluation.

mass media communication1
Mass Media Communication
  • Radio:

- Design & pretest.

- Raising awareness through 10 local radio stations.

- Reproduction of spots & flashes using local accents.

- Interviews.

- Reports.

- Discussions

- Monitoring & Evaluation.

  • Press:

- Articles & reports.

- Announcements.

- Interviews.

- Caricatures.

- Monitoring & Evaluation.

positive points during the campaign
Positive points during the campaign:
  • Using different methods & channels.
  • Non verbal impact of TV messages.
  • Local accents are used.
  • Involvement of different sectors (MOI, MOE, MOY, etc).
  • Schools’ activities (Schedules, lectures, etc).
  • Local Radio stations.
  • Cars using megaphones.
  • Successful intersectoral coordination.
  • The role of Imams.
  • Awareness in markets & remote areas.
weaknesses during the campaign
Weaknesses during the campaign:
  • Week distribution of materials in some areas.
  • No enough cars.
  • Language of some messages.
  • Rumors.
  • Fatawa by some religious leaders in some districts.
challenges
Challenges:
  • Assuring sustainability of vaccination.
  • Convincing public of the importance of continuing vaccination.
  • Availability of services/facilities.
  • Role of local councils.
  • Interpersonal communication.
future steps
Future Steps
  • Continuous awareness on routine immunization
  • Addressing of the main problems to better analyze them
  • Identifying and Profiling Audiences
  • Developing Communication Strategy
  • Developing Evaluation Plan
  • Feed back from different stakeholders
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