Ooooh i want it i want it a look at consumer displays 2005 ces
This presentation is the property of its rightful owner.
Sponsored Links
1 / 31

Ooooh! I Want It! I Want It! A Look at Consumer Displays - 2005 CES PowerPoint PPT Presentation


  • 31 Views
  • Uploaded on
  • Presentation posted in: General

Ooooh! I Want It! I Want It! A Look at Consumer Displays - 2005 CES. Pete Putman, President Roam Consulting Inc. Senior Editor, Studio Monthly Contributing Editor, Pro AV. There’s Gold in Them Thar Homes.

Download Presentation

Ooooh! I Want It! I Want It! A Look at Consumer Displays - 2005 CES

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Ooooh! I Want It! I Want It!A Look at Consumer Displays - 2005 CES

Pete Putman, President

Roam Consulting Inc.

Senior Editor, Studio Monthly

Contributing Editor, Pro AV


There’s Gold in Them Thar Homes

  • Today’s cutting edge consumer displays often precursors to professional versions, unlike the ‘good old days’

  • Examples:

    • 1920x1080p front LCD - LCOS projectors

    • 1920x1080p flat panel displays (TFT LCD)

    • 768p flat panel displays (TFT LCD, plasma)

    • 720p front LCD-DLP projectors


Brave New World: CES 2005

  • Manufacturers pushing “larger, brighter, cheaper”

  • Aggressive pricing moves by Chinese, Koreans continue to lower margins

  • Larger sizes for TFT LCD TVs and monitors

  • Bigger plasma is mainstream product

  • Yet another flat panel technology is demonstrated

  • LCD imaging technology fires back at DLP


Flat Panels Duke It Out: The Plasma Perspective

  • Matsushita ramps up production and new PDP fab, is #1 WW for plasma sales

  • Koreans (Samsung, LG), Chinese (CMO, CPT) bombard market with product

  • Sony hints it will exit PDP business, possibly as early as 2nd quarter 2005 (12-21-04)

  • Fujitsu cries “uncle!”, reportedly wants to exit PDP business, sell investments and patents to Hitachi (1-21-05)

  • NEC already got out, sold its PDP fabs and IP to Pioneer (Jan. 2004)


Flat Panels Duke It Out: The LCD Perspective

  • Sharp launched world’s largest 6th gen fab in 2004

    • Typical Gen 6 motherglass is 1500 x 1800mm , 70” x 59”

    • Gen 6 glass can yield (6) 37-inch or (12) 26-inch panels

  • Samsung, Sony (S-LCD) to launch Gen 7 fab in 2006 (1870 x 2200mm) for 32-inch and 40-inch panels

  • LG starts Gen 6 fab (Kumi) in September 2004

  • Hitachi, Matsushita, Toshiba joint venture for Gen 6 fab (3rd quarter 2006) for 26-inch to 32-inch screens (“sweet spot”), also 37-inch panels in near future


Flat Panels Duke It Out: The Consumer Perspective

  • Consumers want flat panel TVs, but are largely agnostic when it comes to technology (LCD, plasma, whatever....)

  • Pacific Media Associates study of 1200 potential buyers (12/04) shows price is biggest ‘negative’ with flat panels, followed by concerns about panel reliability (burn-in, life of LCD backlights)

  • Do lower prices make these concerns go away?

  • Can MDRPTV hold on and expand? (Customers like lower RPTV prices, but not happy with size and form factor)


Flat Panels at CES 2005

LCD GetsBiggerAndBigger!


LCD TVs At CES

  • LCD manufacturing is expanding and maturing

  • “Sweet spot” is from 26 inches to 42 inches for the home

  • LCD can provide true HD resolution in all sizes

    • 1280x768 pixels through 42-inch sizes

    • 1920x1080 pixels > 42 inches

  • Issues with fast motion, color accuracy

  • Lighter than plasma (same size), lower power consumption

  • Higher materials cost vs. plasma


LCD TVs At CES

  • Sample LCD TV Prices

    • 32-inch with NTSC tuners (no digital): $1,995

    • 42-inch with ATSC and NTSC tuners: $2,495

    • 46-inch with ATSC and NTSC tuners: $9,999

  • Hey! Where’s all the CableCARD stuff?

BenQ DV4680 46-inch LCD TV


LCD TVs At CES

  • LG 55LP1D 55-inch LCD TV

    • 1920x1080 resolution

    • Uses Super In-Plane Switching (SIPS) LC process

    • Gen 6 fabrication

    • Good color saturation, wide viewing angles

    • MSRP: TBA (in other words, wait to see what Samsung will cost)


LCD TVs At CES

  • Samsung LNR-570D 57-inch LCD TV

    • 1920x1080 resolution

    • Uses Patterned Vertical Alignment (PVA) LC process

    • Gen 6 fabrication

    • Good color saturation, wide viewing angles

    • MSRP: $15,995 (Where’d that 54-inch go???)


LCD TVs At CES

  • Sharp 65-inch Aquos LCD

    • 1920x1080 resolution

    • Uses Advanced Super View and QuickShot processes

    • Gen 6 fabrication

    • Good color saturation, wide viewing angles

    • No price yet (more of a prototype, best guess about $20K to start)


2005 LCD Performance Benchmarks

  • A review 45-inch LCD TV delivered from 156 to 284 nits (45.6 to 83 foot-Lamberts) with ANSI (average) contrast measured at 147:1 and peak contrast at 170:1

  • Typical black level = 1.7 nits (8 x CRT)

  • Adjustable backlights help withlower black levels and better contrast numbers

  • Predicted life of backlight: 60,000 hours @ 200 nits (not in full power mode, though)


LCD Color Accuracy

  • A better mousetrap - LED backlights?

  • Samsung (LNR460D) 46-inch LCD TV

  • Sony (Qualia 005) 46-inch LCD TV

  • Both use LumiLEDs RGB LED stripes for color

    • Line array is 26 red, 26 green, 13 blue

    • 65 diodes by 7 rows = 455 total LED ‘elements’

    • Brightness spec tentatively set at 450 nits

    • LED life estimated between 50,000 - 100,000 hours


LCD TVs With LumiLEDs

Closeup of LED Array

Claimed LED Color Gamut


LCD TVs With LumiLEDs

Sony Qualia 005 ($12,999)

Samsung LNR460D ($12,999)


Flat Panels at CES 2005

Plasma: You Want Bigger? Fuggedaboutit!


Plasma TVs At CES

  • Plasma is gunning for CRTs

  • “Sweet spot” is also from 26 inches to 42 inches

  • Plasma in true HD resolutions only above 42 inches

  • Changing gas mixtures promises longer panel life

  • Materials cost for plasma fabs lower than LCD (about 1/3)

  • Numerous Japanese, Korean, and Chinese companies now manufacturing or marketing plasma in all sizes

  • Result is lots of “who’s that?” brands


Plasma TVs At CES

  • Sample Plasma TV Prices

    • 42-inch HD with ATSC and NTSC tuners: $2,495

    • 46-inch HD with ATSC and NTSC tuners: $4,499

    • 50-inch with ATSC and NTSC tuners: $5,199

  • Many models equipped with CableCARD

Moxell ProView MH-463HU Plasma TV


Plasma TVs at CES

  • Panasonic TH-65HD7UY 65-inch plasma TV

    • 1366x768 resolution

    • Uses deep cell structure (MACH design)

    • Excellent color saturation, wide viewing angles

    • MSRP: $15,995


Plasma TVs at CES

  • LG MW-71PY10 71-inch plasma TV

    • 1920x1080 resolution

    • Uses XD cell structure

    • Excellent color saturation, wide viewing angle

    • Shown at CES 2004, now shipping

    • MSRP: about $70,000 (for now)


Plasma TVs at CES

  • Samsung HP-R8082 80-inch plasma TV

    • 1920x1080 resolution

    • Uses deep cell structure (blade technology)

    • Excellent color saturation, wide viewing angles

    • MSRP is TBD, but $40 - $50K expected

    • Fujitsu also OEMs it


Plasma TVs at CES

  • Samsung Z-102 102-inch plasma TV

    • 1920x1080 resolution

    • Uses deep cell structure (blade technology)

    • Excellent color saturation, wide viewing angles

    • Concept display, estimated price about $100K


2005 Plasma Performance Benchmarks

  • A review 42-inch plasma TV delivered from 72 to 299 nits (21 to 87.4 foot-Lamberts) with ANSI (average) contrast measured at 596:1 and peak contrast at 772:1

  • Typical black level = .21 nits (same as CRT)

  • Deep cell structure, improved filters both enhance contrast

  • Predicted life of backlight: 60,000 hours @ 80 nits (not in full power mode, though)

  • Burn-in still a concern, pic orbiting and low power modes are standard menu selections now


Flat Panels at CES 2005

SED: Room For One More?


SED Technology Explained

  • SED = Surface-conduction Electron-emitter Display

  • Uses high anode voltage, phosphors like CRT

  • Emitter ‘scans’ from electrodes using low voltages

  • Display is very thin, uses about 30% less power than PDP

    • Color gamut exceeds SMPTE ‘C’ phosphors

    • Peak brightness specification - 300 nits (87.7 ft-L)

    • Contrast ratio specification (dark room) - 10,000:1

    • Wide viewing angle, fast response time (no smear)

  • Developed by Canon, marketed with Toshiba - 50-inch?


SED Technology Explained

36-inch SED TV (1280x768)


Not Quite Dead Yet

LCD Projector Manufacturers Finally Get Their Act Together


3LCD Pavilion at CES

  • 3LCD Industry Initiative

  • Partnership between Sony, Panasonic, Hitachi, Sanyo, Epson, and Fujitsu

  • Demonstrated 1080p and 720p front and rear projection products

  • 1.25” Epson1920x1080 HTPS LCD panels shown, .9” version coming in 2005


1080p HTPS LCD Displays

Fujitsu LPF-D711W LCD Projector

Epson 1080p LivingStation RPTV


Ooooh! I Want It! I Want It!A Look at Consumer Displays - 2005 CES

Pete Putman, President

Roam Consulting Inc.

Senior Editor, Studio Monthly

Contributing Editor, Pro AV


  • Login