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Digital Differences and Money

Digital Differences and Money. Center for Financial Services Innovation/NYSE – Financial Literacy Week April 13, 2012 Lee Rainie: Director, Pew Internet Project Email: Lrainie@pewinternet.org. Tech landscape. Income Educational attainment Age Race/ethnicity ----

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Digital Differences and Money

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  1. Digital Differences and Money Center for Financial Services Innovation/NYSE – Financial Literacy Week April 13, 2012 Lee Rainie: Director, Pew Internet Project Email: Lrainie@pewinternet.org

  2. Tech landscape • Income • Educational attainment • Age • Race/ethnicity ---- • Internet / broadband at home • Mobile • Social networking

  3. Internet users and HH income – 80%

  4. Internet users and education – 80%

  5. Internet users and age – 80%

  6. Internet users and race/ethnicity – 80%

  7. Broadband at home and HH income – 64%

  8. Broadband at home and education – 64%

  9. Broadband at home and age – 64%

  10. Bband at home, race/ethnicity – 64%

  11. Cell phones and HH income – 88%

  12. Cell phones and education – 88%

  13. Cell phones and age – 88%

  14. Cell phones and race/ethnicity – 88%

  15. Smartphone tipping point -- 46%

  16. Smartphones and HH income – 46%

  17. Smartphones and education – 46%

  18. Smartphones and age – 46%

  19. Smartphones and race/ethnicity – 46%

  20. Download apps– 46%

  21. Federal Reserve http://www.federalreserve.gov/econresdata/mobile-device-report-201203.pdf “Consumers and Mobile Financial Services”

  22. Federal Reserve http://www.federalreserve.gov/econresdata/mobile-device-report-201203.pdf “Consumers and Mobile Financial Services”

  23. Federal Reserve http://www.federalreserve.gov/econresdata/mobile-device-report-201203.pdf “Consumers and Mobile Financial Services”

  24. Federal Reserve http://www.federalreserve.gov/econresdata/mobile-device-report-201203.pdf “Consumers and Mobile Financial Services”

  25. Just-in-time commerce

  26. SNS and HH income – 52%

  27. SNS and education – 52%

  28. SNS and race/ethnicity – 52%

  29. SNS and age – 52%

  30. Mean side of SNS network

  31. Thank you!

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