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计算机广告设计与制作 PowerPoint PPT Presentation


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计算机广告设计与制作. ——Illustrator cs3. 1.1 广告媒体概述. 广告的定义: 广告主有计划地通过媒体直接或间接地向所选定的消费者介绍自己所推销的商品或服务,介绍它的优点和特色,唤起消费者注意并设法说服消费者购买使用的一种有偿的、有责任的信息传播活动。. 广告的种类: 平面广告: pop 广告,样本广告、报纸杂志、和户外广告等。 立体广告:商业橱窗广告、展览会场广告、霓虹灯广告、灯箱广告等。 电波广告:电影 / 电视广告、广播电台广告、录像广告、电子显示屏幕广告等。. 广告的内容分类: 政治宣传广告 社会公益性广告 文化广告 商品广告.

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计算机广告设计与制作

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