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Exploring OER rich media reuse through social media content communities. process .arts case study. HEA Annual Conference 4 July 2012. Chris Follows, University of the Arts London & SCORE fellow OU . What is process .arts?.

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Exploring OER rich media reuse through social media content communities.process.arts case study.HEA Annual Conference 4 July 2012. Chris Follows, University of the Arts London & SCORE fellow OU.

what is process arts
What is process.arts?

An open online resource sharing day-to-day arts practice and research of arts staff, students, alumni and practitioners.

Voluntary run/managed grass roots web2.0 open educational environment.

Currently provides a new ‘open learning’ space to the University of the Arts London (UAL) that straddles the institution/educational (formal learning) environment and the social (informal learning) environment. 

It’s an ‘experimental’ space for open educational practitioners to develop and define a new language for open edu-social practice without conforming or being influenced by pre-existing academic structures and processes. 

background grass roots activity documenting practice shared web environments
Background - grass roots activity, documenting practice & shared web environments

2006:Documented students and staff working in studios, I did a series of videos of students and staff talking about their practice.

Where do we put video resources?

Sharing practice: Questioned the usefulness of individual & isolated web environments, began to explore the notion of creating a sustainable shared online environment for staff and students to share and cluster rich media content and resources.

process.artswas initially developed in 2008 by Chris Follows with the support of UAL’s Centre for Learning and Teaching in Art and Design (CLTAD).

Combining institutional support & grass roots activity for developing sustainable Open Educational Practice.

Voluntary (unofficial activity & support, mostly external)

  • Day-to-day webmaking & digital stewardship (happening outside in web2:0, blogs, wiki and social media, see next slide).
  • Open educational practice (OEP) & active participation (Embedding).

Institutional (official support, mostly internal related initiatives & projects)

  • Institutional secondments and fellowships (Development)
  • 2010 -15 Institutional Strategy. (Policy & cultural change)
  • Projects:
  • ALTO – JISC UKOER programme 2 & 3. (Policy & cultural change)
  • SCORE Fellowship – Open university (Development & support)
  • DIAL - The DIAL project (Digital Integration into Arts Learning) part of two year JISC digital literacies programme. (Policy, cultural change & Support)
2010 15 institutional strategy policy cultural change
2010 -15 Institutional Strategy Policy & cultural change.

The Medium Term Strategy 2010-15 identifies the development of communities of practice in one of its aims:

“In developing the strategy it was noted that innovation, new ideas and approaches have tended to emerge from grass roots activity, and by working collaboratively and in cross disciplinary contexts.  Our experience has shown that collaboration emerges from shared interests and purpose and that it is unlikely to be successful if imposed from above. It can flourish when activities are supported with small amounts of seed corn support, and where staff are given time and space to work outside their immediate arena.”

policy cultural change ukoer alto http alto arts ac uk filestore
Policy & cultural changeUKOER ALTO -

Policy, cultural change & SupportThe ‘digital baseline’ blogs will record all aspects of digital life, including learning &teaching, college, department, course &individual perspectives

early thoughts and common features from dial evaluation of pilot projects
Early thoughts and common features from DIAL evaluation of pilot projects:

The DIAL projects provide opportunity for personal reflections on personal roles and emerge from long-standing challenges people want to tackle, and perhaps up to now have not had the time or resources to attend to them. Some common OEP related aspects being addressed by DIAL:

  • Teachers’ fear of learning in public. (Online reflective practice)
  • Dealing with the discomfort of making curricular resources public. (Open educational resources, OER)
  • Anxieties relating to presenting oneself in video and online. (Professional open/online identities)


4k visitors a month.

2-3k unique visitors a month.

Below Analytics May 2012:

Logged in users = 362

All content posts = 1450.

  • Video direct = 195.
  • 3rd Party video posts = 150.
  • Image/text/audio = 950.
  • Forum topics = 105.


  • Comments = 470.
  • Tags = Thousands.
ALT-C 2012 Mainstreaming grass roots innovation in open educational practice: benefits and challenges

The transition of process.arts into an official UAL service will test this model and raise questions as to how institutions successfully support and develop autonomous and independent grassroots innovation without homogenising innovation.

thank you
Thank you

Chris Follows

Email:[email protected]

University of the Arts London272 High HolbornLondonWC1V 7EYMobile: 07703 887845