The 62 consumer
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The 62+ Consumer. TR Mann Consulting. Love their Grandchildren:. TR Mann Consulting. Men and Women age 62-plus:. They spend nearly $30 billion each year on their grandchildren. 74% buy quality clothing 60% buy books 38% buy toys. Source: Age Wave Communications. TR Mann Consulting.

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The 62+ Consumer

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The 62 consumer

The 62+ Consumer

TR Mann Consulting


Love their grandchildren

Love their Grandchildren:

TR Mann Consulting


Men and women age 62 plus

Men and Women age 62-plus:

They spend nearly $30 billion each year on their grandchildren.

74% buy quality clothing

60% buy books

38% buy toys

Source: Age Wave Communications

TR Mann Consulting


Men and women age 62 plus1

Men and Women age 62-plus:

They buy

1 in every 4 toys sold in America.

Source: Age Wave Communications

TR Mann Consulting


Financial clout

Financial Clout

TR Mann Consulting


Men and women age 62 plus2

Men and women age 62-plus:

Represent 60% of all stockholders

Own 60% of annuities

Source: Age Power: How the 21st Century will be ruled by the New Old by Ken Dychtwald, Ph.D. (Tarcher/Putnam 9/2000)

TR Mann Consulting


Men and women age 62 plus3

Men and women age 62-plus:

Own 40% of all mutual funds ($1 trillion)

Represent 50% of all IRA and Keough holders

Source: Age Power: How the 21st Century will be ruled by the New Old by Ken Dychtwald, Ph.D. (Tarcher/Putnam 9/2000)

TR Mann Consulting


Men and women 62 plus

Men and women 62-plus:

Earn $2 trillion in income

TR Mann Consulting


Men and women age 62 plus4

Men and women age 62-plus:

Account for 12.3% of the total population

(that’s 35.6 million people)

TR Mann Consulting


Men and women age 62 plus5

Men and women age 62-plus:

Own more than

70%

of financial assets in America

TR Mann Consulting


Men and women age 62 plus6

Men and women age 62-plus:

Represent nearly $2.4 trillion in buying power

TR Mann Consulting


Men and women age 62 plus7

Men and women age 62-plus:

Consume

74%

of all prescription drugs

Source: Age Power: How the 21st Century will be ruled by the New Old by Ken Dychtwald, Ph.D. (Tarcher/Putnam 9/2000)

TR Mann Consulting


Men and women age 62 plus8

Men and women age 62-plus:

51%

of all OTC drug sales

Source: Age Power: How the 21st Century will be ruled by the New Old by Ken Dychtwald, Ph.D. (Tarcher/Putnam 9/2000)

TR Mann Consulting


Pending to live better

$pending to Live Better…

TR Mann Consulting


New vehicle purchases exceed 54 billion

New vehicle purchases exceed $54 billion

Source: US Mature Market, MarketResearch.com

TR Mann Consulting


More than 62 million spent on entertainment

More than $62 million spent on entertainment

Source: US Mature Market, MarketResearch.com

TR Mann Consulting


The 62 consumer

Represent$168 billion market for the food industry

Source: US Mature Market, MarketResearch.com

TR Mann Consulting


High income 62 plus households have doubled over the past decade

High-income 62-plus households have doubled over the past decade

Source: US Mature Market, MarketResearch.com

TR Mann Consulting


The 62 consumer

Online in the Golden Years…

TR Mann Consulting


The 62 consumer

46% have been using the internet for over 5 years

TR Mann Consulting


The 62 consumer

Over half of adults age 62-plus own computers

Source: US Senate Committee on Age: Senior Net 2002, eMarketer,com, Forrester Research, Center for Media Research

TR Mann Consulting


The 62 consumer

72% research health information online

Source: US Senate Committee on Age: Senior Net 2002, eMarketer,com, Forrester Research, Center for Media Research

TR Mann Consulting


72 stay current with news and events

72% stay current with news and events

Source: US Senate Committee on Age: Senior Net 2002, eMarketer,com, Forrester Research, Center for Media Research

TR Mann Consulting


92 have shopped online

92% have shopped online

Source: US Senate Committee on Age: Senior Net 2002, eMarketer,com, Forrester Research, Center for Media Research

TR Mann Consulting


People turning 65 today have another 20 years of their adult life ahead of them

“People turning 65 today have another 20 yearsof their adult life ahead of them”

TR Mann Consulting


Median household net worth

Median Household Net Worth

<35: $7k

35-44: $44k

45-54: $83k

55-64: $112k

65-69: $114k

70-74: $120k

>74: 100k

TR Mann Consulting

Source: U.S. Census


The 62 consumer

TR Mann Consulting

Tom Mann, Managing Partner

(410)-292-4333

www.TRMann.com


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