Creative Training

1. Primary colors EB Orange 246/137/51 EB Green 52/70/13 EB Gray 161/161/161 EB Yellow 255/200/40 Light tint 250/196/153 153/162/134 Creative Training 208/208/208 Creative Account Manger / Developer Matthew Flatman 255/227/147 Dark tint 123/69/26 26/35/7 81/8181 128/100/20

2. Agenda • MediaMind Overview • Common Ad Formats • TechnicalSpecifications • MediaMind Workshop • ImplementingVideo • AdvancedFeatures • Tracking & CustomInteractions • CreativeInspiration

3. MediaMind Process Overview MediaMind Online Platformhttp://platform.mediamind.com/ Media Agency Creative Agency Publisher • Creates campaign & placements • Assigns creative agency • Signs Insertion Order (IO) • Creates ads • Assign ads to Media Agency & Campaign • Attach ads to placements (creative or media) • Sent Code Package by media agency • Serves live ad campaign MediaMind The MediaMind support team are available to provide help to all involved parties at any time in the above processes, should they require it.

4. Common used Ad formats • Standard Banner • Polite Banner • Expandable Banner • Pushdown Banner • In-stream Video • HTML5 Mobile For more information on any ad format, send us an email on creativeau@mediamind.com

5. Standard Banner • Consists of a 40kb SWF and GIF • Tracks Impressions & Clicks • Custom interactions, video & advanced features are not supported 40kb banner backup image

6. Polite Banner • Polite download • Supports video & advanced Features • Up to 10Mb • Non-expanding 40kb pre-load banner 100kb rich banner backup image

7. Rich Flash Additional Asset Default Flash Step 2 Rich Banner Replaces pre-load banner once page is loaded. - Up to 100k in size Step 3 Additional Assets Sub-loaded content such as video, images and SWFs. Up to 10MB in size Step 1 Pre-Load banner Displays while page loads. - Up to 40k in size Polite Download Process

8. Expandable Banner • Expands on rollover, click or page load • Supports video & adv. features • Up to 10Mb • Displays over site content 40kb banner 100kb panel(s) backup image Win 7 demo

9. Pushdown Banner • Expands on Rollover/Click • Supports video & advanced features • Up to 10Mb • Pushes down site content

10. In-Stream Interactive Ads • Fully interactive pre-roll • Build online without Flash • Include interactive games • Highest interaction rate

11. HTML5 & Mobile Ads • Full HTML5 & CSS3 support • Ready to use templates • MediaMind Online HTML5 Ad Factory • Filtering for specific browsers and devices

12. Technical Specifications • Download & install the latest MediaMind Workshop plug-in for Flash • All flash creative must have a blank first frame • Add initalisation codeto Frame 1 • AS2 - EB.Init(); • AS3 - EB.Init(this); • Using only the MediaMind clickthrough code: EB.Clickthrough(); • We recommend a frame rate of ~18fps • For ad specific spec sheets, email creativeau@dgit.com

13. Building for MediaMind • Create- Supports all MediaMind flash ad formats- Create new ad from template • Testing- Preview full functioning ad and monitor interactions- Preview sync ads • Share- Share preview of the ad at any time- Share project source files • Upload - Upload ads directly from Flash

14. Downloading the MediaMind Workshop Download directly from the Eyeblaster MediaMind home page:

15. Mediamind Video • Video components available: • Videoscreen • Videoscreenplayer • Re-skinnable video controls • Edit settings via component inspector • Video event handlers are auto inserted into the first frame • Full API of videocontrol commands available in help • All video playback events will record into the Video Metrics Report

16. MediaMind Analytics and Reporting • Creative reports downloadable from Analytics • Creative will track by default when built MM spec • Updated every 24 hours with previous days data

17. Tracking & Custom Interactions Custom Interactions • Click through • User Action Counter • Automatic Event Counter • Timer Simply add the code to the code or timeline and the platform will scan and track Custom interactions are not supported in Standard Banners

18. Advanced Features • Mouse Tracker • Behavioral • Data Capture • Dynamic Content • Synchronized Ads • Smart Versioning* * Additional CPM Costs Apply

19. Need Help? Eyeblaster Overview Training Zone – Creative Area • Step by step online video tutorials • Open source Flash Templates • PDF Reference guides Users will need a login to access the Training Zone Help – Online help index • Extensive help resource for any and all Eyeblaster related topics

20. MediaMind Support • Creative Training upon request • Local MediaMind Support • Email:creativeau@dgit.com • Phone: +61 2 8243 0000 • 24/7 global support available when Australian office is closed • - Email: support-mediamind@dgit.com • - Phone: +1 866 438 552

21. Creative Inspiration http://creativezone.mediamind.com • Showcase ofgreatest MediaMind creative • Links to case-studies and benchmarks • Forum, blog and much more!

22. MediaMind Blocks http://creativezone.mediamind.com/blocks.aspx • Pre-built packages • Include full documentation and working files. • JSSync, Mouse Tracker, screen Grab & much more!

23. Thank You!