1 / 10

MKT 435 CART Quest For Excellence/mkt435cartdotcom

MKT 435 Week 1 Individual Assignment Consumer Behavior Paper<br>MKT 435 Week 2 Individual Assignment Analyzing Buyer Behavior Simulation<br>MKT 435 Week 2 Team Assignment Segmentation, Targeting and Positioning Paper<br>MKT 435 Week 3 Individual Assignment Data Memo<br>MKT 435 Week 4 Team Assignment External and Internal Influences Paper<br>MKT 435 Week 5 Individual Assignment Consumer Decision Making Process Paper<br>MKT 435 Week 5 Team Assignment Repositioning Presentation<br>

brianlar03
Download Presentation

MKT 435 CART Quest For Excellence/mkt435cartdotcom

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. MKT 435 CART Quest For Excellence/mkt435cartdotcom

  2. MKT 435 CART Quest For Excellence MKT 435 Entire Course FOR MORE CLASSES VISIT www.mkt435cart.com • MKT 435 Week 1 Individual Assignment Consumer Behavior Paper • MKT 435 Week 2 Individual Assignment Analyzing Buyer Behavior Simulation • MKT 435 Week 2 Team Assignment Segmentation, Targeting and Positioning Paper • MKT 435 Week 3 Individual Assignment Data Memo • MKT 435 Week 4 Team Assignment External and Internal Influences Paper

  3. MKT 435 CART Quest For Excellence MKT 435 Week 1 Individual Assignment Consumer Behavior Paper FOR MORE CLASSES VISIT www.mkt435cart.com • Resources: Internet, University Library • Write a 700- to 1,050-word paper in which you relate consumer behavior to marketing. In your paper address the following: • Define consumer behavior, and how it relates with the subject of marketing. • Select a purchase you have made recently and describe in detail how each of the 4Ps, product, price, promotion, and place, affected your purchasing decision.

  4. MKT 435 CART Quest For Excellence MKT 435 Week 2 Individual Assignment Analyzing Buyer Behavior Simulation FOR MORE CLASSES VISIT www.mkt435cart.com • Resources: Internet, University Library, and the simulation, Analyzing Buyer Behavior, can be found on your student Web site at http://www.ecampus.phoenix.edu. • Prepare a 5 minute roundtable discussion introductionin which you address the following: For each of the major phases in the simulation, briefly describe your decisions and results. Then as a group we will discuss how the following consumer behavior concepts were applied in the simulation by answering the following questions:

  5. MKT 435 CART Quest For Excellence MKT 435 Week 2 Team Assignment Segmentation, Targeting and Positioning Paper FOR MORE CLASSES VISIT www.mkt435cart.com • Resources: Internet, University Library • Select an existing product or service from an existing organization. This product or service is the basis for this and subsequent Learning Team Assignments. • Attain faculty approval of your product or service and organization before beginning this project.

  6. MKT 435 CART Quest For Excellence MKT 435 Week 3 Individual Assignment Data Memo FOR MORE CLASSES VISIT www.mkt435cart.com • Individual Assignment: Data Memo • Kudler Fine Foods is a gourmet grocery store that has experienced significant growth over the past few years. In order to increase its customer base, Kudler Fine Foods is creating an Integrated Marketing Communications (IMC) plan and has hired you as a research consultant.

  7. MKT 435 CART Quest For Excellence MKT 435 Week 4 Team Assignment External and Internal Influences Paper FOR MORE CLASSES VISIT www.mkt435cart.com • Learning Team Assignment: External and Internal Influences Paper • Resources: University Library, Internet • Select the same product or service that your Learning Team chose for your Segmentation, Targeting, and Positioning Paper • Write a 1,750- to 2,100-word paper in which you analyze the impact of external and internal influences on consumer behavior and marketing strategies. Address the following in your analysis:

  8. MKT 435 CART Quest For Excellence MKT 435 Week 5 Individual Assignment Consumer Decision Making Process Paper FOR MORE CLASSES VISIT www.mkt435cart.com • Individual Assignment: Consumer Decision-Making Process Paper • Resources: University Library, Internet • Write a 700- to 1,050-word paper in which you summarize the elements of the consumer decision-making process. Address the following in your paper:

  9. MKT 435 CART Quest For Excellence MKT 435 Week 5 Team Assignment Repositioning Presentation FOR MORE CLASSES VISIT www.mkt435cart.com • Resources: University Library, Internet • Selectthe same product or service that your Learning Team chose for your Segmentation, Targeting, and Positioning Paper. • Prepare a 10-12 minute presentation, with at least 10 annotated Power Point slidesin which you analyze the impact of external and internal influences on consumer behavior and marketing strategies. Address the following in your analysis:

  10. MKT 435 CART Quest For Excellence Thank You !!

More Related