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The Monthly Magazine of 8-15 Years Old PowerPoint PPT Presentation


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The Monthly Magazine of 8-15 Years Old. Outline. Editorial Content. Profile. Development. Conclusion . Development. Re-Launched on 8 November 2005 Direct Target Kids From 8-10 Y.O. Pre-teen Males From 11-14 Y.O. Pre-teen Females From 11-15 Y.O. Indirect Target

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The Monthly Magazine of 8-15 Years Old

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The monthly magazine of 8 15 years old

The Monthly

Magazine

of 8-15

Years Old


The monthly magazine of 8 15 years old

Outline

  • Editorial Content

  • Profile

  • Development

  • Conclusion


The monthly magazine of 8 15 years old

Development

  • Re-Launched on 8 November 2005

  • Direct Target

    • Kids From 8-10 Y.O.

    • Pre-teen Males From 11-14 Y.O.

    • Pre-teen Females From 11-15 Y.O.

  • Indirect Target

    • Parent: (Gatekeeper)

    • School: (Gatekeeper)

  • The new Basim will be retailed for (SR5) and subscription rate of (SR250) per year

  • New Logo with modernized appearance

  • Logo Size to attract attention of shelf scanners

  • Cover Page Style

    • One dominant visual (Main Visual)

    • Preview of inside features (appealing to more than one sub-segment)


  • The monthly magazine of 8 15 years old

    Editorial Content

    • Modern Looking new & renewed Characters

    • Minimum 3 pages of Religious education

    • Minimum 6 pages of scientific Information

    • Drawing loose insert

    • Stories , Games & Puzzle Spaces

    • Minimum 4 pages of Interactivity (Basim Club)

    • Stories about local characters (Sha’alan & Jabali)

    • Participation & Subscription Slip

    • Special Issue every 2 months (only stories)


    The monthly magazine of 8 15 years old

    Basim

    Profile of Parent

    Region

    Read Monthly Magazines Last Month – Profile (KSA IPSOS 2013)


    The monthly magazine of 8 15 years old

    Basim

    Profile of Parent

    Gender

    Read Monthly Magazines Last Month – Profile (KSA IPSOS 2013)


    The monthly magazine of 8 15 years old

    Basim

    Profile of Parent

    Age

    Read Monthly Magazines Last Month – Profile (KSA IPSOS 2013)


    The monthly magazine of 8 15 years old

    Basim

    Profile of Parent

    Family Income

    Read Monthly Magazines Last Month – Profile (KSA IPSOS 2013)


    The monthly magazine of 8 15 years old

    Basim

    Profile of Parent

    Nationality

    Read Monthly Magazines Last Month – Profile (KSA IPSOS 2013)


    The monthly magazine of 8 15 years old

    Basim

    Profile of Parent

    Education

    Read Monthly Magazines Last Month – Profile (KSA IPSOS 2013)


    The monthly magazine of 8 15 years old

    Conclusion


    The monthly magazine of 8 15 years old

    Thank you


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