An introduction to utilising and maximising benefit of corporate social responsibility
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An introduction to utilising and maximising benefit of Corporate Social Responsibility. Corporate Social Responsibility. Zoe Chilton LLB, MSc WMG 02/02/12. Introduction. MSc in Engineering Business Management at WMG (grad 2011)

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An introduction to utilising and maximising benefit of corporate social responsibility

An introduction to utilising and maximising benefit of Corporate Social Responsibility

Corporate Social Responsibility

Zoe Chilton LLB, MSc WMG 02/02/12


Introduction
Introduction

  • MSc in Engineering Business Management at WMG (grad 2011)

  • Project with a leading F1 team, investigating CSR and writing their corporate policy

  • Currently work for the Motorsport Industry Association


Overview
Overview

  • The tricky part.. Definition

    • CSR

    • Corporate Governance

  • Different approaches to CSR

  • CSR and profitability

    • Relevance to industry

    • Employee satisfaction

    • The ‘bottom line’

  • The future of CSR





How to approach csr
How to approach CSR

  • Active or Reactive?

  • What type of sustainability?

    • Environmental

    • Social

    • Economic

  • Stakeholders or shareholders?

  • Appropriateness to your industry and corporate identity

  • If existing definitions don’t fit, make your own!


Different approaches to csr examples from motorsport
Different approaches to CSRExamples from Motorsport…



How this translates to activities
How this translates to activities

  • Social Sustainability:

    • Involvement in education

    • Social welfare campaigns

    • Involvement in the local community

    • Global charitable causes

  • Environmental Sustainability:

    • Reducing carbon footprint

    • Designing for the environment

    • Greening manufacturing processes

  • Economic Sustainability:

    • You are not running a charity!

    • All activities must be economically viable


  • How csr contributes to the bottom l ine
    How CSR contributes to the Bottom Line

    • CSR is highly valued by shareholders and investors as it often goes hand in hand with good Corporate Governance

    • Customers like to see good CSR and may choose your product because of it

    • CSR activities can be used to develop new markets

    • It is easier to recruit and retain the best employees with a good CSR policy




    The future of csr
    The future of CSR?

    Zadek’s Generations of Corporate Responsibility –

    This shows the evolution of CSR within companies and industry sectors


    …But you don’t have to take CSR too seriously. Utilise your core competences and engage in an appropriate way.


    Thank you any questions
    Thank you.. Any Questions? your core competences and engage in an


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