An introduction to utilising and maximising benefit of corporate social responsibility
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An introduction to utilising and maximising benefit of Corporate Social Responsibility. Corporate Social Responsibility. Zoe Chilton LLB, MSc WMG02/02/12. Introduction. MSc in Engineering Business Management at WMG (grad 2011)

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Corporate Social Responsibility

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An introduction to utilising and maximising benefit of corporate social responsibility

An introduction to utilising and maximising benefit of Corporate Social Responsibility

Corporate Social Responsibility

Zoe Chilton LLB, MScWMG02/02/12


Introduction

Introduction

  • MSc in Engineering Business Management at WMG (grad 2011)

  • Project with a leading F1 team, investigating CSR and writing their corporate policy

  • Currently work for the Motorsport Industry Association


Overview

Overview

  • The tricky part.. Definition

    • CSR

    • Corporate Governance

  • Different approaches to CSR

  • CSR and profitability

    • Relevance to industry

    • Employee satisfaction

    • The ‘bottom line’

  • The future of CSR


So just what does csr mean

So.. Just what does CSR mean?


Csr and corporate governance

CSR and Corporate Governance


There is no correct definition

There is no correct definition…


How to approach csr

How to approach CSR

  • Active or Reactive?

  • What type of sustainability?

    • Environmental

    • Social

    • Economic

  • Stakeholders or shareholders?

  • Appropriateness to your industry and corporate identity

  • If existing definitions don’t fit, make your own!


Different approaches to csr examples from motorsport

Different approaches to CSRExamples from Motorsport…


Key contributors to a modern sustainable business

Key contributors to a modern sustainable business


How this translates to activities

How this translates to activities

  • Social Sustainability:

    • Involvement in education

    • Social welfare campaigns

    • Involvement in the local community

    • Global charitable causes

  • Environmental Sustainability:

    • Reducing carbon footprint

    • Designing for the environment

    • Greening manufacturing processes

  • Economic Sustainability:

    • You are not running a charity!

    • All activities must be economically viable


  • How csr contributes to the bottom l ine

    How CSR contributes to the Bottom Line

    • CSR is highly valued by shareholders and investors as it often goes hand in hand with good Corporate Governance

    • Customers like to see good CSR and may choose your product because of it

    • CSR activities can be used to develop new markets

    • It is easier to recruit and retain the best employees with a good CSR policy


    Now it s your turn

    Now it’s your turn…


    Winners and losers of csr

    Winners and losers of CSR


    The future of csr

    The future of CSR?

    Zadek’s Generations of Corporate Responsibility –

    This shows the evolution of CSR within companies and industry sectors


    Corporate social responsibility

    …But you don’t have to take CSR too seriously. Utilise your core competences and engage in an appropriate way.


    Thank you any questions

    Thank you.. Any Questions?


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