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Xl Axiata Axis Capital Group Review: Mobile Marketing Issues

Jakarta, Indonesia – 70 millions are shipped worldwide in 2014. Add to that 70 million tablets, and you have an unprecedented opportunity for mobile connections, communication, media, and commerce.

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Xl Axiata Axis Capital Group Review: Mobile Marketing Issues

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  1. Mobile Marketing Issues Xl Axiata Axis Capital Group Review

  2. 70 millions are shipped worldwide in 2014. Add to that 70 million tablets, and you have an unprecedented opportunity for mobile connections, communication, media, and commerce.

  3. While the opportunity is there, there are also some major challenges that stand in the way of realizing the full potential of mobile as an advertising and marketing channel. Understanding the challenges -- and their impact -- is the first step in addressing them and moving ahead.

  4. Mobile's gone global Mobile, for the first time in media history, operates in a truly global environment. Games developed in Japan and Sweden is among the largest mobile properties in the U.S. and Africa.

  5. It makes it easier for scammers, hackers and piracy to spread globally which is one of the most challenging issues of developers and patents.

  6. Tracking This challenge is the most concerning. There is no consistent and universal way to identify, recognize, track, and target mobile devices while respecting consumer choice.

  7. Almost half of marketers surveyed during a recent webinar on "Improving the Economics in Mobile Marketing" said that their greatest concern with mobile advertising is tracking and measurement.

  8. Privacy No matter how you look at it, privacy is a requirement that can't be ignored. Failure to come up with a credible and effective means to protect consumers' online privacy -- whether on mobile devices, traditional computer platforms, or on emerging or yet unimagined devices -- will result in the failure of mobile advertising to reach its full potential.

  9. Fraud Fraud is endemic in the mobile marketplace. This issue is linked to globalization, but there is a much greater issue with fraud than major industry players are willing to admit. To learn more, visit our LinkedIn page. https://www.linkedin.com/groups/Axiata-Jakarta-XL-Axis-Capital-6712406.S.5929822106022866948

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