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КОНЦЕПЦИЯ ЗА КОМУНИКАЦИОННА КАМПАНИЯ ЗА ПРИВЛИЧАНЕ НА ИНДИВИДУАЛНИ SOS СЕМЕЙНИ СПОНСОРИ - PowerPoint PPT Presentation


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КОНЦЕПЦИЯ ЗА КОМУНИКАЦИОННА КАМПАНИЯ ЗА ПРИВЛИЧАНЕ НА ИНДИВИДУАЛНИ SOS СЕМЕЙНИ СПОНСОРИ ПОДГОТВЕНА ОТ ALL CHANNELS COMMUNICATION ЗА SOS ДЕТСКИ СЕЛИЩА БЪЛГАРИЯ ПРЕДЛОЖЕНИЕ. Основни групи потребители в България.

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КОНЦЕПЦИЯ ЗА КОМУНИКАЦИОННА КАМПАНИЯ ЗА ПРИВЛИЧАНЕ НА ИНДИВИДУАЛНИ SOS СЕМЕЙНИ СПОНСОРИ

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SOS

ALL CHANNELS COMMUNICATION SOS


: 2007, , , - #29, .34 -35


14,2%

23,1%

18%

19,9%

24,8%

> 56

> 56

26 - 55

< 35

26 - 55

(< 400)

(> 1000)

(< 400)

(400 1000)

(400 1000)

/ -

( )

/

/

/

, ,

55%

47%

78%

17%

18%

, ,

, , ,

, , ,

: 2007, , , - #29, .34 -35


14,2%

23,1%

18%

19,9%

24,8%

> 56

> 56

26 - 55

< 35

26 - 55

(< 400)

(> 1000)

(< 400)

(400 1000)

(400 1000)

/ -

( )

/

/

/

, ,

55%

47%

78%

17%

18%

, ,

, , ,

, , ,


5

  • SOS , SOS ;

  • SOS ;

  • SOS , , , ;

  • SOS .


(, , word-of-mouth)

(, , , , life-style)

(, , , , , )


, ?

, ?


SOS ,

SOS

, , ,

,

tone of Voice

, , , ,


SOS


-

Bg-mamma

Economedia

BG

www.sosbg.org

FACEBOOK


SOS


...


IX

X

XI

XII

I

II

III

1

TV +

TV +

, , ,


22

...


23

Thank You!


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