Strategic management
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การบริหารเชิงกลยุทธ์ (Strategic Management). by Natthawatana Nippagagorn, DMS. เกณฑ์คุณภาพการบริหารจัดการภาครัฐ. ลักษณะสำคัญขององค์กร. มาตรา 8-9, 12-20, 22, 33-34. มาตรา 11 , 26-28, 33-34, 47-49. 2. การวางแผน เชิงยุทธศาสตร์ และกลยุทธ์.

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การบริหารเชิงกลยุทธ์ (Strategic Management)

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Strategic management

(Strategic Management)

by Natthawatana Nippagagorn, DMS.


Strategic management

8-9, 12-20,

22, 33-34

11 , 26-28,

33-34, 47-49

2.

5.

8, 27-28

1.

7.

6.

3.

9, 20,

22, 45-46

8, 24-25,

29-32, 41-42

8, 10, 21, 23-25,

30-32, 35-38

4.

11, 26, 39-40, 43-44

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Strategic management

2

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Strategic management

2

2.1

2.2

.

.

.

.

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Strategic management

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Strategic management

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Strategic management

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Strategic management

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Strategic management

    • (Benchmark)

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David 1997

(David:1997)

  • (Strategy Formulation)

  • (Strategy Implementation)

  • (Strategy Evaluation)

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Strategic management

3 .-

  • (Strategic Analysis)

  • (Strategy Formulation)

  • (Strategy Implementation and Control)

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Strategic management

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Strategic management

  • (Accelerating rates of Change)

  • (Increasing Competition)

  • (Globalization of Business)

  • (Technological Change)

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Strategic management

()

  • (Changing Nature of the Work Force)

  • (Resource Shortages)

  • (Transition from Industrial to Knowledge Society)

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Strategic management

()

  • (Unstable Economic and Market Conditions)

  • (Increasing Demands of Constituents)

  • (Complexity of the Strategic Management Environment)

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21th century business direction

21th-century Business Direction

  • Globalization

  • The Maze of Information Management

  • The Way of Technology

  • Change and More Change

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Excellence in an organization

Excellence in an Organization

  • Network Excellence

  • Technology Excellence

  • People Excellence

  • Service Excellence

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Strategic management

  • (Improved Communication)

  • (Great Productivity)

  • (Increased Understanding)

  • (More Effective Strategies)

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Strategic management

  • (Enhanced Commitment)

  • (Higher Productivity)

  • (Allow Firm to Influence, Initiate, and anticipate)

  • (Be Proactive rather than Reactive)

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Strategic management

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Strategic management

SWOT Analysis

( )

Balance Scorecard BSC.

4

( )

(KPIs) Result Based Management

()

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Stakeholders

(Stakeholders)

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Strategic management

  • (Customers)

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Strategic management

  • (Stakeholders) ()

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Strategic management

  • (Competitors)

    • ()

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Strategic management

  • (Markets)

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Strategic management

  • (Employee)

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Stakeholders1

Stakeholders

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Strategic management

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Strategic analysis

(Strategic Analysis)

. , DMS.


Strategic management

  • (External Environment) (Internal Environment)

  • SWOT Analysis

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Strategic management

  • (Opportunities)

  • (Threats)

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Strategic management

  • (Economic Environment)

  • (Social Environment)

  • (Cultural Environment)

  • (Demographical Environment)

  • (Political Environment)

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Strategic management

()

  • (Legal Environment)

  • (Governmental Environment)

  • (Technological Environment)

  • (Competitive Trends)

  • (Others)

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External factor evaluation efe matrix

External Factor Evaluation (EFE) Matrix

  • (Critical External Factors)

  • (Weight) 0.0 1.0 0.0 1.0 1.0

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Efe matrix continued

EFE Matrix (continued)

  • (Rating) 1-4 1 , 2 , 3 , 4

  • (Weighted Score)

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Strategic management

  • (Strengths)

  • (Weaknesses)

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Strategic management

()

  • Man

  • Money

  • Material

  • Management

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Strategic management

7S

  • Strategy

  • Structure

  • Systems

  • Style

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Strategic management

7S

  • Staff

  • Skills

  • Shared Value

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Internal factor evaluation ife matrix

Internal Factor Evaluation (IFE) Matrix

  • (Critical Internal Factors)

  • (Weight) 0.0 1.0 0.0 1.0 1.0

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Ife matrix continued

IFEMatrix(continued)

  • (Rating) 1-4 1 , 2 , 3 , 4

  • (Weighted Score)

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Ife efe matrix

IFE EFE Matrix

1.0

1.5

2.5

3.0

4.0

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Strategic management

  • (Purpose)

  • (Mission Statement)

  • (Vision)

  • (Goals)

  • (Objectives)

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Purpose

(Purpose)

4 .-

  • (Vision)

  • (Mission)

  • (Goals)

  • (Objectives)

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Vision

(Vision)

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Strategic management

  • (Statement of a long-term goal)

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Strategic management

  • (Consistency)

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Strategic management

  • (Goals), (Values), (Characteristics)

  • (Realistic)

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Strategic management

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Strategic management

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Strategic management

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Strategic management

  • /

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Strategic management

  • 3-4

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Strategic management

  • (SWOTAnalysis)

  • ,,

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Strategic management

  • 1-2( ) (FromTo)

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Strategic management

    • //

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Strategic management

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Strategic management

:

  • ?

  • 1. ?

  • 1. ?

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Mission

(Mission)

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Strategic management

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Strategic issues

(Strategic Issues)

  • (Focus)

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Goals

(Goals)

  • 30 .. 2546 ... 10/2547 26 .. 2547 4

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Objectives

(Objectives)

  • .-

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Smart

SMART

  • Specific

  • Measurable

  • Achievement

  • Realistic

  • Time Frame

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Strategic planning

(Strategic Planning)

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Strategic management

  • , , ,

  • (External Opportunities and Threats)

  • (Internal Strengths and Weaknesses)

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Tows matrix

TOWS Matrix


Swot tows swot

SWOT (TOWS) SWOT

W+O = Off-set approach

()

S+O = Matching approach

()

W+T = Mitigation approach

-

()

S+T = Covering approach

-

()

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Strategic management

:

  • SWOT

  • SWOT

  • 1:1

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Quantitative strategic planning matrix qspm

Quantitative Strategic Planning Matrix - QSPM

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Strategic implementation

(Strategic Implementation)

Natthawatana Nippagagorn, DMS.


Strategic management

  • (Intended Strategy) (Realized Strategy)

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The mckinsey 7 s framework

The McKinsey 7S framework

(Structure)

(Strategy)

(Systems)

(Shared Value)

(Skills)

(Style)

(Staff)

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Strategic management

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What is control

What is Control?

  • Control is the process through which managers assure that actual activities conform to planned activities

  • Control is a systematic effort to set a performance standards with planning objectives, to design information feedback systems, to compare actual performance with these predetermined standards, to determine whether there are any deviations and to measure their significance, and to take any action required to assure that all corporate resources are being used in the most effective and efficient way possible in achieving corporate objectives.

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Basic steps in the control process

Basic steps in the control process

Does Performance

Match the Standards?

No

Establish Standards and

Methods of Measuring

Performance

Measure

Performance

Take

Corrective

Action

Yes

Do Nothing

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Strategic management

  • (Establishment of standards)

  • (Measurement of Performance)

  • (Comparison of performance with standard)

  • (Taking corrective action)

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Result based management rbm

Result Based Management-RBM.

  • Performance Management

  • 2540

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Result based management rbm1

Result Based Management-RBM.

    • Management by Objectives-MBO.

    • Performance Management

    • Logical Framework Approach

  • PBB: Performance Based Budgeting

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Strategic management

  • (output) (outcome) (key performance indicators)

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Strategic management

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Strategic management

(Results) = (Outputs) + (Outcomes)

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Results or performance

(Results or Performance)

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Output

(Output)

  • 5 . 5

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Outcome

(Outcome)

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Key performance indicators kpis

: (Key Performance Indicators: KPIs)

  • CSFs

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Key result areas kras

(Key Result Areas KRAs)

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Strategic management

  • :

  • : 3.50 1 - 5

  • :,

  • : 1:100,000

  • :

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Strategic management

BSC.

  • 2

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The kpis bsc model kaplan norton

The KPIs/BSC Model (Kaplan & Norton)

KPIs/BSC

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The kpis bsc model

The KPIs/BSC Model:(.)

()

KPIs/BSC

()

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Strategic management

  • :

  • :

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Strategic management

  • : / ()

  • :

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Strategic management

  • :

  • :

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Strategic management

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Strategic management

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Strategic management

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Strategic management

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Strategic management

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Strategic management

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Strategic management

/

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Strategy map

(Strategy Map)

  • (Cause-and-Effect Relationship) (Outcome) 4

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Strategic management

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Strategic management

:

E-learning

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Strategic management

:

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Strategic management

:

1

2

3

4

5

6

7

8

9

IT

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Strategic management

:

.

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Excellence training institution

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  • Office: 0-2880-8296

  • Mobile: 08-9130-0580

  • E-mail address:

  • [email protected], [email protected]

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