Strategic management
Sponsored Links
This presentation is the property of its rightful owner.
1 / 109

การบริหารเชิงกลยุทธ์ (Strategic Management) PowerPoint PPT Presentation


  • 261 Views
  • Uploaded on
  • Presentation posted in: General

การบริหารเชิงกลยุทธ์ (Strategic Management). by Natthawatana Nippagagorn, DMS. เกณฑ์คุณภาพการบริหารจัดการภาครัฐ. ลักษณะสำคัญขององค์กร. มาตรา 8-9, 12-20, 22, 33-34. มาตรา 11 , 26-28, 33-34, 47-49. 2. การวางแผน เชิงยุทธศาสตร์ และกลยุทธ์.

Download Presentation

การบริหารเชิงกลยุทธ์ (Strategic Management)

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


(Strategic Management)

by Natthawatana Nippagagorn, DMS.


8-9, 12-20,

22, 33-34

11 , 26-28,

33-34, 47-49

2.

5.

8, 27-28

1.

7.

6.

3.

9, 20,

22, 45-46

8, 24-25,

29-32, 41-42

8, 10, 21, 23-25,

30-32, 35-38

4.

11, 26, 39-40, 43-44

Excellence Training Institution


2

Excellence Training Institution


2

2.1

2.2

.

.

.

.

Excellence Training Institution


Excellence Training Institution


Excellence Training Institution


Excellence Training Institution


Excellence Training Institution


    • (Benchmark)

Excellence Training Institution


(David:1997)

  • (Strategy Formulation)

  • (Strategy Implementation)

  • (Strategy Evaluation)

Excellence Training Institution


3 .-

  • (Strategic Analysis)

  • (Strategy Formulation)

  • (Strategy Implementation and Control)

Excellence Training Institution


Excellence Training Institution


  • (Accelerating rates of Change)

  • (Increasing Competition)

  • (Globalization of Business)

  • (Technological Change)

Excellence Training Institution


()

  • (Changing Nature of the Work Force)

  • (Resource Shortages)

  • (Transition from Industrial to Knowledge Society)

Excellence Training Institution


()

  • (Unstable Economic and Market Conditions)

  • (Increasing Demands of Constituents)

  • (Complexity of the Strategic Management Environment)

Excellence Training Institution


21th-century Business Direction

  • Globalization

  • The Maze of Information Management

  • The Way of Technology

  • Change and More Change

Excellence Training Institution


Excellence in an Organization

  • Network Excellence

  • Technology Excellence

  • People Excellence

  • Service Excellence

Excellence Training Institution


  • (Improved Communication)

  • (Great Productivity)

  • (Increased Understanding)

  • (More Effective Strategies)

Excellence Training Institution


  • (Enhanced Commitment)

  • (Higher Productivity)

  • (Allow Firm to Influence, Initiate, and anticipate)

  • (Be Proactive rather than Reactive)

Excellence Training Institution


Excellence Training Institution


SWOT Analysis

( )

Balance Scorecard BSC.

4

( )

(KPIs) Result Based Management

()

Excellence Training Institution


(Stakeholders)

Excellence Training Institution


  • (Customers)

Excellence Training Institution


  • (Stakeholders) ()

Excellence Training Institution


  • (Competitors)

    • ()

Excellence Training Institution


  • (Markets)

Excellence Training Institution


  • (Employee)

Excellence Training Institution


Stakeholders

Excellence Training Institution


Excellence Training Institution


(Strategic Analysis)

. , DMS.


  • (External Environment) (Internal Environment)

  • SWOT Analysis

Excellence Training Institution


  • (Opportunities)

  • (Threats)

Excellence Training Institution


  • (Economic Environment)

  • (Social Environment)

  • (Cultural Environment)

  • (Demographical Environment)

  • (Political Environment)

Excellence Training Institution


()

  • (Legal Environment)

  • (Governmental Environment)

  • (Technological Environment)

  • (Competitive Trends)

  • (Others)

Excellence Training Institution


External Factor Evaluation (EFE) Matrix

  • (Critical External Factors)

  • (Weight) 0.0 1.0 0.0 1.0 1.0

Excellence Training Institution


EFE Matrix (continued)

  • (Rating) 1-4 1 , 2 , 3 , 4

  • (Weighted Score)

Excellence Training Institution


  • (Strengths)

  • (Weaknesses)

Excellence Training Institution


()

  • Man

  • Money

  • Material

  • Management

Excellence Training Institution


7S

  • Strategy

  • Structure

  • Systems

  • Style

Excellence Training Institution


7S

  • Staff

  • Skills

  • Shared Value

Excellence Training Institution


Internal Factor Evaluation (IFE) Matrix

  • (Critical Internal Factors)

  • (Weight) 0.0 1.0 0.0 1.0 1.0

Excellence Training Institution


IFEMatrix(continued)

  • (Rating) 1-4 1 , 2 , 3 , 4

  • (Weighted Score)

Excellence Training Institution


IFE EFE Matrix

1.0

1.5

2.5

3.0

4.0

Excellence Training Institution


  • (Purpose)

  • (Mission Statement)

  • (Vision)

  • (Goals)

  • (Objectives)

Excellence Training Institution


(Purpose)

4 .-

  • (Vision)

  • (Mission)

  • (Goals)

  • (Objectives)

Excellence Training Institution


(Vision)

Excellence Training Institution


  • (Statement of a long-term goal)

Excellence Training Institution


  • (Consistency)

Excellence Training Institution


  • (Goals), (Values), (Characteristics)

  • (Realistic)

Excellence Training Institution


Excellence Training Institution


Excellence Training Institution


Excellence Training Institution


  • /

Excellence Training Institution


  • 3-4

Excellence Training Institution


  • (SWOTAnalysis)

  • ,,

Excellence Training Institution


  • 1-2( ) (FromTo)

Excellence Training Institution


    • //

Excellence Training Institution


Excellence Training Institution


:

  • ?

  • 1. ?

  • 1. ?

Excellence Training Institution


(Mission)

Excellence Training Institution


Excellence Training Institution


(Strategic Issues)

  • (Focus)

Excellence Training Institution


(Goals)

  • 30 .. 2546 ... 10/2547 26 .. 2547 4

Excellence Training Institution


(Objectives)

  • .-

Excellence Training Institution


SMART

  • Specific

  • Measurable

  • Achievement

  • Realistic

  • Time Frame

Excellence Training Institution


(Strategic Planning)

Excellence Training Institution


  • , , ,

  • (External Opportunities and Threats)

  • (Internal Strengths and Weaknesses)

Excellence Training Institution


TOWS Matrix


SWOT (TOWS) SWOT

W+O = Off-set approach

()

S+O = Matching approach

()

W+T = Mitigation approach

-

()

S+T = Covering approach

-

()

Excellence Training Institution


:

  • SWOT

  • SWOT

  • 1:1

Excellence Training Institution


Quantitative Strategic Planning Matrix - QSPM

Excellence Training Institution


(Strategic Implementation)

Natthawatana Nippagagorn, DMS.


  • (Intended Strategy) (Realized Strategy)

Excellence Training Institution


The McKinsey 7S framework

(Structure)

(Strategy)

(Systems)

(Shared Value)

(Skills)

(Style)

(Staff)

Excellence Training Institution


Excellence Training Institution


What is Control?

  • Control is the process through which managers assure that actual activities conform to planned activities

  • Control is a systematic effort to set a performance standards with planning objectives, to design information feedback systems, to compare actual performance with these predetermined standards, to determine whether there are any deviations and to measure their significance, and to take any action required to assure that all corporate resources are being used in the most effective and efficient way possible in achieving corporate objectives.

Excellence Training Institution


Basic steps in the control process

Does Performance

Match the Standards?

No

Establish Standards and

Methods of Measuring

Performance

Measure

Performance

Take

Corrective

Action

Yes

Do Nothing

Excellence Training Institution


  • (Establishment of standards)

  • (Measurement of Performance)

  • (Comparison of performance with standard)

  • (Taking corrective action)

Excellence Training Institution


Result Based Management-RBM.

  • Performance Management

  • 2540

Excellence Training Institution


Result Based Management-RBM.

    • Management by Objectives-MBO.

    • Performance Management

    • Logical Framework Approach

  • PBB: Performance Based Budgeting

Excellence Training Institution


  • (output) (outcome) (key performance indicators)

Excellence Training Institution


Excellence Training Institution


(Results) = (Outputs) + (Outcomes)

Excellence Training Institution


(Results or Performance)

Excellence Training Institution


(Output)

  • 5 . 5

Excellence Training Institution


(Outcome)

Excellence Training Institution


: (Key Performance Indicators: KPIs)

  • CSFs

Excellence Training Institution


(Key Result Areas KRAs)

Excellence Training Institution


  • :

  • : 3.50 1 - 5

  • :,

  • : 1:100,000

  • :

Excellence Training Institution


BSC.

  • 2

Excellence Training Institution


The KPIs/BSC Model (Kaplan & Norton)

KPIs/BSC

Excellence Training Institution


The KPIs/BSC Model:(.)

()

KPIs/BSC

()

Excellence Training Institution


  • :

  • :

Excellence Training Institution


  • : / ()

  • :

Excellence Training Institution


  • :

  • :

Excellence Training Institution


Excellence Training Institution


Excellence Training Institution


Excellence Training Institution


Excellence Training Institution


Excellence Training Institution


Excellence Training Institution


/

Excellence Training Institution


(Strategy Map)

  • (Cause-and-Effect Relationship) (Outcome) 4

Excellence Training Institution


Excellence Training Institution


:

E-learning

Excellence Training Institution


:

Excellence Training Institution


:

1

2

3

4

5

6

7

8

9

IT

Excellence Training Institution


:

.

Excellence Training Institution


Excellence Training Institution

  • Office: 0-2880-8296

  • Mobile: 08-9130-0580

  • E-mail address:

  • [email protected], [email protected]

Excellence Training Institution


  • Login