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Natalia Bob Lusi. Mitsubishi Corporation. History Mitsubishi Corporation was founded in 1971 . Constitute K-Plan in 1986 Got into London market in 1989 Put Healthy Global Enterprise in 1992 MC2000 & MC2003 Innovation 2007 & innovation 2009. Competitor Analysis Indirect Competitors

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Natalia Bob Lusi

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Natalia bob lusi

NataliaBobLusi

Mitsubishi Corporation


Natalia bob lusi

History

Mitsubishi Corporation was founded in 1971.

Constitute K-Plan in 1986

Got into London market in 1989

Put Healthy Global Enterprise in 1992

MC2000 & MC2003

Innovation 2007 & innovation 2009


Natalia bob lusi

Competitor Analysis

Indirect Competitors

Rising Oil Price

Convenient Public Transportation

Environmental Protection

Direct Competitors

GM

Toyota

Mercedes-Benz


Natalia bob lusi

Industrial Analysis

Short History

19th century First car( Karl. Benz)

1705 -The first industrial revolution

1908 -“T”-type car

1913 - assembly-line production Ford Motor Company America

Nowadays - Giants(GM, Ford, Toyota, Honda)


Global issues

Global Issues

Two features

Globalization value chain

Large-scale restructure between multinationals

Investment and market demand

World War I (US)

World War I (US depression)

World War II

Oil crisis(1973)

Japan fuel-efficient car

1980(Japan)


Future trends

Future trends

Advanced technologyand equipment

Automation

Satellite navigation system

Motor vehicle radar system

Mergers and acquisitions Cooperation

Production of Modular

Innovation of car service


Company analysis

Company analysis

Strengths

Full line of automobile products

Wide geographic base

Brand loyalty

High technological performance


Company analysis1

Company analysis

Weaknesses

  • Weak performance in Asia

  • Smaller scale of operation

  • Lawsuits against the company

    Opportunities

  • Strategic initiatives

  • Launching new products


Company analysis2

Company analysis

Threats

  • The rise of raw material prices

  • Cut down of the production

  • Tightening of emission standards


Global expansion

Global Expansion

  • Expansion to China

  • Expansion to Russia

  • Expansion to Ukraine


Current situation within global market

Current situation within Global Market

  • Low profits in Japan

  • Closing factory in Australia

  • Strong overseas sales

  • Decrease in US sales


Short term recommendations

Short term recommendations

  • Restore company’s reputation and trust of people

  • Restore company’s earnings by using zero-interest loan strategy

    Long-term Recommendations

  • ‘Focus Market’

  • High Technology


Natalia bob lusi

US sales of Mitsubishi cars and light trucks in August 2008 vs. the same year-earlier month and for the year to date.


Table 3 the total production of auto industry of japan in different areas from 1997 to 2006

Table 3The total production of auto industry of Japan in different areas from 1997 to 2006

  • Green Line- North America

  • Red Line-Asia

  • Purple Line-Europe

  • Brown-Acapulco

  • Light Blue-Africa

  • Navy Blue-Near East

  • Pink-ASEAN


Natalia bob lusi

Conclusion

Recognition of Mitsubishi brand

Current threats causing weak sales

Focusing on emerging markets (Russia, Ukraine, China)

High technological solution to the problems

Improving customer service


Thank you

Thank you!


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