2.02 Discuss the concept of market identification. Age. Hobbies. Target Market. Location. Individuals with whom a company desires to do business. Market. The group of potential consumers who share common needs and wants. The market has the ability and willingness to buy the product.
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2.02 Discuss the concept ofmarket identification.
Individuals with whom a company desires to do business.
Pick a specific sport, athlete, entertainer, movie, etc. and identify its target market.Describe, in detail, using the segmentation methods:demographicspsychographicsgeographicsbehavioral segmentation
On the Market Identification Websites Sheet, label the segmentation methods used:DemographicsPsychographicsGeographicsBehavioral segmentation(product usage or benefits)