1 / 15

Google Russia

Google Russia. Business Opportunities and Ads Update. Developments in Ads and Analytics. 1. News from Google Analytics Fresh Features - Snippets Better Ad Management Search Funnel (Conversion Attribution) AdWords Opportunities Tab New Ad Types Ad Sitelinks Product Ads. 2. 3.

Download Presentation

Google Russia

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Google Russia Business Opportunities and Ads Update

  2. Developments in Ads and Analytics 1 • News from Google Analytics • Fresh Features - Snippets • Better Ad Management • Search Funnel (Conversion Attribution) • AdWords Opportunities Tab • New Ad Types • Ad Sitelinks • Product Ads 2 3

  3. Google Analytics: Quick Intro • Quick, Free, Easy to Install • “How can we improve our site for sales?” • “Are our visitors buying or signing-up?” • “Are our online campaigns performing?”

  4. Google Analytics: New Features More Intelligent Data • Intelligence & Customizable Alerts (on multiple metrics) • Annotations (on the time graph) More Flexible Reporting More Platforms Tracked More Powerful Analysis • Advanced Segmentation • Custom Reporting • Multiple Custom Variables • AdWords & AdSense • YouTube Brand Channel • Mobile Web Tracking • Android & iPhone Apps • Flash, AIR & Silverlight • Segmentable Unique Visitors • Engagement & URL Goals • Advanced Table Filtering • Pivoting & Multiple Dimensions

  5. AdWords: Search Funnel • Multiple ads may have assisted in a conversion – they should share the credit • But systematically identifying “assisting” ads is often hard • AdWords Search Funnel reports describe ad click and impression behavior on Google.com that leads to a conversion All the Glory All the Work Reality Conversion! Assist Impression Assist Impression Assist Click Assist Impression Assist Click * Adwords Conversion Tracking is Required

  6. AdWords: Search Funnel * AdWords Conversion Tracking is required in order to receive Search Funnel Reports. 

  7. Advertiser Insights: Account Optimization Has (Too) Many Facets Keywords Budgets Creatives Bids Benchmarks

  8. Advertiser Insights:Opportunities Tab Your One Hompage for Customized Account Optimization Opportunities Keyword bid ideas Click “Increase traffic” or “Decrease cost” in the table’s header to see ideas for

  9. Advertiser Insights: Bid Opportunities • Identifies opportunities to change bids for better results • Shows bid increase and decrease opportunities per keyword

  10. Advertiser Insights: Impact Estimation

  11. Ad Sitelinks Ad Sitelinks allow advertisers tohighlight additional deep content on their site when users enter a navigational query Target Audience: Brand advertisers with rich site content Current Status: Rolling admissions beta

  12. Product Ads via GAN Product ads allow advertisers tomarket their entire product catalog with little additional work or risk Target Audience: Larger e-commerce advertisers Current Status: Small beta limited to GAN advertisers

  13. Exciting Time at Google Russia • >30% share in search*, higher in search ad impressions • Good partnerships – Begun and Mail.ru • Commitment to growing online advertising in all its forms in Russia • Bringing our core strengths of measurability, effectiveness and ease of use • Supporting advertiser interests, such as adding support for Yandex.Money • Strong Russian engineering office * Comscore, Jan 2010 

  14. Thank You

  15. Advanced Segmentation • Isolate and analyze subsets of your traffic post-data capture • Compare segments and key performance metrics side by side  • Analyze your traffic with predefined or customized segments 15 15

More Related